Fengyuan Original Restaurantindretning

Press Kit

Unique Properties

We aim to create a unique space for the brand. We abstracted the impression of coconut tree to a symbol-palm leaf and built them in 8 different kind, 4 meters long, green-plated steel. After we reassemble and planted them intentionally, the whole space turned into a fantasy forest. We also designed water feature, "droplet" lamp, "spring" table to enhance the experience.The challenge is by using pre-make-installed single material and modularized element to determine a unique space and atmosphere.

Dimensions & Packaging

We've chosen 201 steel, 110mm-220mm X 3mm X 4000mm, laser cut into palm leaf shape, 8k polishing, then central axis folded 130 degrees, and bended with 4 different radian. At last, green spot color plating. After all the process above, we've got a metal palm leaf that can stand on its own.Finally, queue up 475 of them in order to form up functional partitions.

Tags

coconut chicken, feng yuan, restaurant, interior, space, productization, symbolization, modularization

Production Technology

We abstracted the impression of people to coconut tree into a symbol-palm leaf and beautifully built them with 8 different kind,4-meters-long, green-plated steel.After we reassemble and planted them logically, intentionally into the space, these partition wall of palm leaves turned the space into an impressive fantasy forest.It's a challenge to make the 4-meter-long leaves to stand on their own without extra support. After dozen times of experiments and material selection, finally, we found that 3mm thick, central axis folded 130 degrees, 201 steel with high toughness can "stand up on their feet", also can balance the visual effect and manufacture cost. The beautiful shape, brooding green color we've chosen, changed the inherent image of metal to people.From time to time, the leaves sway slightly with the air conditioning wind in the space. This small dynamic makes the space feeling more vivid.

Design Challenge

It's not really hard for us to abstract the coconut tree into a symbol that resonates with people.But it's really a challenge to build a metal leaf which can stand on its own without extra support, also has the texture we wanted and above all in a reasonable cost. We did dozen times of experiments: aluminum, iron, 403 steel, 201 steel, 2mm to 8mm thick...Thank god, finally we found that 3mm thick, 130 degrees folded 201 steel can perfectly balance the visual effect and building cost. All the hard work is worth it. The metal leaves are Removable, can maintain always new, and be 100% recycled. It's an application of modular design.It creates a unique space identity for the brand, and this process fits all kinds of layout plan.

Research

We spent 5 months and did the research from the internet to compare all the brands in major cities China that serves coconut chicken."Woody color, gray tiles..."They are all so call "New Chinese style". "We must come up something different, impressive, use the space itself to describe the brand identity yet fits all the needs of a chain restaurant brand. So we abstract the impression of coconut tree into 8 different metal leaf. We planted 475 of them into the space.The space turned into an impressive "fantasy forest".

Inspiration

The restaurant serves special made chicken coconut water hot pot.Unlike the popular super spicy food in China now days, coconut chicken is mild and refreshing, the soup tastes like a sweet spring.So we've got the concept of spring in the coconut tree forest.Thanks the internet, We were able to do the research of the space identity about the "coconut chicken" restaurant category in all the China major cities.We must come up with something that's remarkable and good for a chain restaurant to expand.

Project Duration

The project started in March 2018 in Guang Zhou China and finished in September 2018 in Guang Zhou China, the restaurant was opened for business in October 2018 till now.

Operation Flow

As you know, a commercial restaurant project is usually lack of time and the owner always wishes to cost a little less. So in this project, we tried to build the space just like the feeling of playing with "LEGO".Different from the tiny plastic bricks of LEGO, We abstracted the impression of people to coconut tree into a component-palm leaf and designed and built our components with green-plated steel from the beginning. They are 4 meters long in 8 different shapes. After we reassemble and planted 475 of them logically, intentionally into the space ,the entire space turned into a huge installation art . We call it "Fantasy forest." The forest has become a unique memory point for people to remember this restaurant. The leaves also play the roles of decoration and partition walls that separates different functional space. By this method, the construction time is well reduced, mass production can effectively control the building cost.

Image Credits

IP: FengYuan Coconut Chicken Original / COPYRIGHT: Xie Ji Dian She Ji Co.; Ltd. /IMAGE: Yang Jun Ning / PHOTO: Yang Jun Ning / SOUND: Veaceslav Draganov / VIDEO: Yang Jun Ning