It's a Metaphor Bord af Emanuele Di Bacco

It's a Metaphor Bord af Emanuele Di Bacco er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Møbeldesign.

BronzeMøbler· 2020

It's a Metaphor Bord

af Emanuele Di Bacco

Klient: Gladstone London

Vinder af A' Design Award i Bronze i kategorien Møbler

15,294

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Farver

Designet

Om It's a Metaphor Bord

Dette projekt pirker sjovt ved sig selv, mens det skaber social bevidsthed om ligestilling mellem kønnene. Konkret bruger den en metafor, der kommer fra sumo, en af de mest mandsdominerede sportsgrene i det japanske samfund. Kvinder må ikke konkurrere professionelt i denne sport på grund af sexistiske regler, der grænser dem uden for wrestring som et resultat af deres urenhed på grund af menstruationsblodet. At slå en sumo-kriger til jorden, til tjeneste for en blomsterpotte eller ethvert andet behov, som mennesker måtte have, beskriver det, som macho-dominans sumo stadig holder ved blot at bruge ironi og humor.

Anerkendelsen

Om A' Design Award i Bronze

It's a Metaphor Bord er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. It's a Metaphor Bord forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. It's a Metaphor Bord tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Dimensioner & Emballage: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Tags: table, social design, equality of the sexes, Japan, sumo
Produktionsteknologi: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Designudfordring: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Forskning: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspiration: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Projektvarighed: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Driftsflow: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patenter: Copyrights belong to Emanuele Di Bacco
Teammedlemmer: Emanuele Di Bacco