Madame Butterfly Plakatserie by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
GuldGrafik· 2021
Madame Butterfly Plakatserie
Client: Liudmila Shurygina
A' Design Award i Guld Winner in Grafik Category
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- Verified Award Winner
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The Design
About Madame Butterfly Plakatserie
Madame Butterfly er en serie af operaplakater. Hver plakat viser et ikonisk portræt af en syngende kvinde som operahandlingens centrale figur og et symbol på lidenskab. Serien omfatter operaer som Madame Butterfly, Tosca og Norma og afspejler kvindernes tragiske og afhængige rolle i deres libretti. Hver komposition præsenterer den afsluttende scene, historiens kulmination. Designet trækker på minimalistiske former, ekspressivt maleri og Memphis-stilen med åbne farver og stærk kontrast. Plakaterne er trykt i A1-format på kartonpapir.
The Recognition
About the A' Design Award i Guld
Madame Butterfly Plakatserie er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Madame Butterfly Plakatserie forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Madame Butterfly Plakatserie skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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