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Wuxi Ditre Møbelshowroom by Yang Su

Wuxi Ditre Møbelshowroom by Yang Su is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.


BronzeIndretning· 2020

Wuxi Ditre Møbelshowroom

by Yang Su

Client: Nonezone Design

A' Design Award i Bronze Winner in Indretning Category

Colors

The Design

About Wuxi Ditre Møbelshowroom

Wuxi Ditre er et møbelshowroom designet for et italiensk møbelmærke i Wuxi, Kina. Interiøret dækker 600 kvadratmeter og anvender brandsikre plader, trægulve, specialfremstillet metal og grå flisegulve. En mørk farvetone, naturlig trætekstur og fokuseret belysning skaber en rolig ramme for udstillingsgenstandene. Den frie planløsning præsenterer hver produktgruppe i en ordnet sekvens. En struktur ersætter det flade tag over den forenklede receptionsdisk. Trappen kombinerer massive blokke med lette glasrækværker og smalner til, mens den stiger.

The Recognition

About the A' Design Award i Bronze

Wuxi Ditre Møbelshowroom er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Wuxi Ditre Møbelshowroom forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Wuxi Ditre Møbelshowroom tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Dimensions & Packaging
The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Tags
Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
Production Technology
The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Design Challenge
The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Research
Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Inspiration
The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Project Duration
The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Operation Flow
In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Patents
Copyrights belong to Yang Su, 2019.
Team Members
Yang Su
Hai Wang
Derong Sun
Image Credits
Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019.

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