Korea Sport Coach Federation Branding Og Visuel Identitet af Yena Choi and Jinha Seo er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Korea Sport Coach Federation Branding Og Visuel Identitet
Klient: Korea Sport Coach Federation
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Korea Sport Coach Federation Branding Og Visuel Identitet
KSCF er en koreansk sportsafdeling, der samler eksperter i forbindelse med sport, herunder aktive og tidligere landslagsspillere, trænere og sportsholdsejere. Hjertelogoet er trukket fra XY-aksen, som repræsenterer atletens eufori og adrenalin, trænerens dedikation og kærlighed til deres hold og den generelle kærlighed til sport. Hjertelogoet består af fire puslespil: øre, pil, fod og hjerte. Øret symboliserer at lytte, pilen symboliserer mål og retning, foden symboliserer evne, og hjertet symboliserer lidenskab.
Anerkendelsen
Om A' Design Award i Bronze
Korea Sport Coach Federation Branding Og Visuel Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Korea Sport Coach Federation Branding Og Visuel Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Korea Sport Coach Federation Branding Og Visuel Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensioner & Emballage
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Produktionsteknologi
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Designudfordring
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Forskning
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Projektvarighed
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Driftsflow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patenter
- Trademark 2020 Yena Choi, James Kim
- Teammedlemmer
- B for Brand Creative Team
- Billedkreditering
- B for Brand Creative Team
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