Hak Hi Kong Yong En Havnearbejdning by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2020
Hak Hi Kong Yong En Havnearbejdning
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #99273The Design
About Hak Hi Kong Yong En Havnearbejdning
Forslaget bruger tre koncepter til at genopbygge CI-systemet til Yong-An fiskerihavn. Det første er et nyt logo skabt med specifikt visuelt materiale udvundet fra kulturelle egenskaber i Hakka-samfundet. Det næste trin er en genundersøgelse af underholdningsoplevelsen, og opret derefter to maskotpersoner, der repræsenterer, og lad dem vises i nye seværdigheder til at lede turist ind i havnen. Sidst, men ikke mindst, høvlede ni pletter inde i omgivelserne med underholdningsaktiviteter og lækre køkkener.
The Recognition
About the A' Design Award i Sølv
Hak Hi Kong Yong En Havnearbejdning er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Hak Hi Kong Yong En Havnearbejdning forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Hak Hi Kong Yong En Havnearbejdning er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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