Mixed Reality Holografisk installation by Aleksandr Volkov

Mixed Reality Holografisk installation by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Event og Begivenheder Design Competition Category.

SølvEvent· 2020

Mixed Reality Holografisk installation

by Aleksandr Volkov

Client: Economiton

A' Design Award i Sølv Winner in Event Category

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Verified Award Winner

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The Design

About Mixed Reality Holografisk installation

Mixed Reality er en interaktiv holografisk installation skabt til en udstillingsstand om Moskvas energistrategi. Installationen er baseret på Pepper's Ghost-princippet, som blev udvidet med yderligere lag. En LED-baggrundsvæg, tre gulvprojektorer og loftmonteret LED-belysning arbejder sammen med holografisk folie, spejle og lyd. Animeret lys og skygge giver de projicerede objekter en stærk følelse af tilstedeværelse. De besøgende vælger et emne på en berøringsskærm og ser figurer og grafer dukke op og opløse sig i luften.

The Recognition

About the A' Design Award i Sølv

Mixed Reality Holografisk installation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mixed Reality Holografisk installation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mixed Reality Holografisk installation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.