The Mix Land Gadetøjsbutik by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.
BronzeIndretning· 2020
The Mix Land Gadetøjsbutik
by Yuan Lijun
Client: Xianxiang Design
A' Design Award i Bronze Winner in Indretning Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Gadetøjsbutik
The Mix Land er en gadetøjsbutik i Hangzhou, Kina. Designkonceptet tager udgangspunkt i billedet af et laboratorium og overfører gadekulturen til den indvendige udstilling. Tre dynamiske kunstinstallationer, kaldet energiudvinding, kondensering og nedbrydningsbordet, kombinerer lyd, syn og berøring for at skabe en interaktiv oplevelse. Stærkt mættet neonblå, farverige vinduer og døre samt digitale skærme udgør de visuelle hovedelementer. Udstillingsinstallationerne kan omarrangeres inden for det åbne rum, så butikken kan tilpasses både kommercielle og oplevelsesorienterede behov.
The Recognition
About the A' Design Award i Bronze
The Mix Land Gadetøjsbutik er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. The Mix Land Gadetøjsbutik forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. The Mix Land Gadetøjsbutik tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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