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Adina Banea

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Interviews med Adina Banea

Læs interviewene med Adina Banea: forstå deres filosofi, kreative proces og prisvindende arbejde.

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Designinterview

Renaissance Frakke · 16 spørgsmål

When I first thought about my brand, I saw myself in transparency, my life and my experiences, my fears and my passions all together.

What is the main principle, idea and inspiration behind your design?

When I first thought about my brand, I saw myself in transparency, my life and my experiences, my fears and my passions all together.

What has been your main focus in designing this work? Especially what did you want to achieve?

I always wanted to resonate with people similar to me, I think that's the biggest goal to achieve in this work.

What are your future plans for this award winning design?

I would love to be more visible worldwide in the near future.

How long did it take you to design this particular concept?

Creation is not defined by time.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Because I always liked uniqueness.

What made you design this particular type of work?

The passion for expressing myself.

Where there any other designs and/or designers that helped the influence the design of your work?

No, I always used my creativity to the limit.

Who is the target customer for his design?

People who are #AlwaysOpenedMind

What sets this design apart from other similar or resembling concepts?

My personal touch.

Which design tools did you use when you were working on this project?

I all started with a sketch.

What is the most unique aspect of your design?

There's no particular thing, all the pieces are unique.

What is the role of technology in this particular design?

The most important role in the era is technology for sure.

What are some of the challenges you faced during the design/realization of your concept?

The fear of not getting what I was expecting as a final product.

How did you decide to submit your design to an international design competition?

I just dared to take a risk and it was an amazing choice.

What did you learn or how did you improve yourself during the designing of this work?

I learned that creativity can have no limits.

Any other things you would like to cover that have not been covered in these questions?

I'm perfect with all, Thank you.

Designinterview

Happiness Is Damedragt · 20 spørgsmål

Freedom. Always. Transparency. Honesty. LOVE. The four principles of Reprobable. Are mine too, obviously.

What is the main principle, idea and inspiration behind your design?

Freedom. Always. Transparency. Honesty. LOVE. The four principles of Reprobable. Are mine too, obviously.

What has been your main focus in designing this work? Especially what did you want to achieve?

I wanted to keep all that principles I mentioned before, healthy and Alive.

What are your future plans for this award winning design?

As always: going forward, finding new ideas, living with another new experience of life. New times, new days, new collection, you know? With new thoughts.

How long did it take you to design this particular concept?

Usually, it takes a while in order to write the concept of the new collection rather more than borning the collection itself. Was the same here. A minute to design, more time to talk about it. To story the story of.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Understandings. Happenings. Stories which are not always bohemians as in our dreams. It was a a really period in my life When the collection was create, that's Why maybe i have not So much words as usual when I have to Say something more about it.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

No, it was mine from the beginning to the End. I have in plan, otherwise, to develop a new aria of Services, which refers exactly to your point of view. In fact, I want to start a private/White label fashion collections, with everything is need for a designer to be visible And cool. And unique, of course. I'll do it maybe till the end of the year. But I'll write the business plan before.:)

What made you design this particular type of work?

Nothing special. Thoughts And colors. Thats all.

Where there any other designs and/or designers that helped the influence the design of your work?

I don't think that Any "others" could ever be an influencers regarding my work and my designs. That's because I have a lot of Stuff to Deliver to the People, generally speaking.

Who is the target customer for his design?

I have friend, not costumers. My Target always Will be a person with a ferm signatures of personalitate.

What sets this design apart from other similar or resembling concepts?

My designs are unique And Limited series. That's mean that every single Pericei of my collection haș ITS own particularity. ITS own fingerprint. That s Why is dificcult for me to name or to choice which one Could be more valous fir me more. Spiritualul speaking, of course.

How did you come up with the name for this design? What does it mean?

Happines means life. But happines is not what everybody think, it is not up and down. The happiness is linear. And I want to transmit that new thing i ve disco-bar to everybody want to listed me. Happiness ia The suit. The răni. The sadness Even more. Happines is you. Thats all. You And yourself.

Which design tools did you use when you were working on this project?

I want my clothes being timeless, so that the person who bought it could wear them for many years, not only a few days.

I like to mix and match, that’s the way my mother taught me. She used to say: “If you buy a piece of clothing, think about what you will wear it with. My tool always is the emphaty. Wmphaty of the clothes itself, the curiosity to mix and match styles and nin colors...hahah! Indeed, NON colors are my colors. Thies is my tool. Simplicity.

What is the most unique aspect of your design?

The dorm maybe. I dont care that is not tailoring perfect to my body,jn order to Express every curve I have a a roman. Happiness is not about being perfect, much more than that being about unbeing.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

With my team as usual.

What is the role of technology in this particular design?

The Technology haș a role, index, in everything. Even if here. But I can not talk about it, because When we speak about a brand, we speak about thought And soul. Not about pragmatism. And cuts.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Freedom.nothing more, nothing else.

What are some of the challenges you faced during the design/realization of your concept?

First of all I’m body conscious, I always look at clothes and think whether the shape will flatter my figure. I create this collection with clothes that are suitable for work, so they have to be practical but at the same time look fashionable and stylish. I like items that I can style in different ways, so I will create them always being suitable to different occasions.

Otherwise the details are very important for a design, the way clothes are made, the way clothes are sewn or look on the inside. Or well chosen lines.

How did you decide to submit your design to an international design competition?

I LOVE to k ow exactly where is my place. That's Why thies kind of competiționa Will be always a challenge for me.

What did you learn or how did you improve yourself during the designing of this work?

I don't know,we'll see on the next competition.

Any other things you would like to cover that have not been covered in these questions?

No, thank you much for everything.

Designinterview

Hopes and Beliefs Jakkesæt · 16 spørgsmål

Fear. It may seem like a paradox, but the whole concept is base on the positive experience of unlocking the negative emotions we do not know in the conscious way that we exist.

What is the main principle, idea and inspiration behind your design?

Fear. It may seem like a paradox, but the whole concept is base on the positive experience of unlocking the negative emotions we do not know in the conscious way that we exist. For this collection, I spent a day and a night in the room where our greatest politician, Marshal Antonescu, was imprisoned, and whole this experience taught me to describe the real human's needs for being a free and untrained person. I entered Jilava Prison space like a humble servant, and I came out like a real winner.

What has been your main focus in designing this work? Especially what did you want to achieve?

Hopes and Beliefs talk about different moods and emotions, and personal kneels, intellect, and dilutions, that don't remain forgotten in a subconscious who never knows a soul. Reprobable always realized a limited series production that will never reproduce. As you can not reproduce the living for the first time of a child's emotion being, similarly, you can not reproduce tomorrow, the understandings already were undone about you. We have a product that dresses a body beautifully, dresses assumed, the soul too.

What are your future plans for this award winning design?

My plan is always to have no plan.

How long did it take you to design this particular concept?

As usual. I don't know exactly how long it is take.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

As I Said, Beliefs was inspire by fear and its limits. Otherwise, inspiraționale is always the key. Always.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

What is made under Reprobable's brand, remain in the house, but I have collections which was produced for other brands as white or private label products, index.

Who is the target customer for his design?

Im adreesing always to real people. They are my target.

Those people with a smile in their eyes, and not to those who practice happiness in a mirror, transforming it in a fake photogenic smile.

TO those people that catch attention with their personality and not with an ego ultra-branded with vanity.

What sets this design apart from other similar or resembling concepts?

I would say each product it’s unique, special and a little bohemian.

Parisian, how you so well call it, would be as well a great atribute for R.

Anyway, I wouldn’t actually dare to put -must- as a sine qua non imperative for R.

I would only say that I know for sure you would love wearing our clothes. You tell me, who doesn’t love comfort? Who wouldn’t rather wear clothes with attitude instead of a boring one, probably even faked after one of Kim Kardashian’s latest appearences?

We are a little avant-garde, I would say. Always one step ahead of the trend, without being any less carefully involved in any trends of the moment.

How did you come up with the name for this design? What does it mean?

"Hopes And Beliefs" are essential principles in order to live a good life. When you feel fear, you have to believe that everything will be ok till the end. Hopes must be alive always, meanwhile, because if the hope is died, your life Will be died too. No hope, no life.

Which design tools did you use when you were working on this project?

The usual ones.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

As always, yes.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

As I told you from the start, I experimented one day and night in a old prison.

What are some of the challenges you faced during the design/realization of your concept?

Making as always a special product that are not belong to the seasonal trend, but to find itself on the long term in the wordrobe of the one who buy it.

How did you decide to submit your design to an international design competition?

The competitions are for me the best way in order to test my evoluation, my skills.

What did you learn or how did you improve yourself during the designing of this work?

I understand the fear. I've met it, we became friends.

Any other things you would like to cover that have not been covered in these questions?

I believe and I hope, at least, that you know already a little part of myself after today.

Designlegende Interview

50 spørgsmål

Central Saint Martin London -Portofolio Preparation Course (2014) London College of Art- Fashion Design Summer School (2016)

Could you please tell us a bit about your design background and education?

Central Saint Martin London -Portofolio Preparation Course (2014)

London College of Art- Fashion Design Summer School (2016)

What motivates you to design in general, why did you become a designer?

My passion for art, for being heard and the love for people.

Did you choose to become a designer, or you were forced to become one?

I'm independent and self-confident so I chose to do it.

What do you design, what type of designs do you wish to design more of?

Clothes and shoes.

What should young designers do to become a design legend like you?

Trust their talent and dare to take chances.

What distinguishes between a good designer and a great designer?

I think the most important things are being featured in magazines, celebrity endorsements, prices and quality.

What makes a good design a really good design, how do you evaluate good design?

The innovation and the unicity.

What is the value of good design? Why should everyone invest in good design?

The value of a good design is represented by the feedback that comes from the buyers.

What would you design and who would you design for if you had the time?

I would love to design for Jil Sander.

What is the dream project you haven't yet had time to realize?

Interior design company.

What is your secret recipe of success in design, what is your secret ingredient?

Not revealing your special ingredients.

Who are some other design masters and legends you get inspired from?

Ann Demeulemeester , Dries Van Noten.

What are your favorite designs by other designers, why do you like them?

Hussein Chalayan made a revolutionary, transforming dress that opened the technologic area in the fashion world.

What is your greatest design, which aspects of that design makes you think it is great?

My greatest design is my brand itself.

How could people improve themselves to be better designers, what did you do?

I followed my instincts.

If you hadn't become a designer, what would you have done?

Interior design or maybe being an actress.

How do you define design, what is design for you?

Integrity, honesty, authenticity and love.

Who helped you to reach these heights, who was your biggest supporter?

My family and my friends.

What helped you to become a great designer?

My ambition and my passion.

What were the obstacles you faced before becoming a design master?

I am still working on becoming a master, life is about learning all the time.

How do you think designers should present their work?

By using any form of social meda.

What's your next design project, what should we expect from you in future?

My next design project is my upcoming collection called " lesson4" which talks about fear in all its forms.

What's your ultimate goal as a designer?

Becoming a worldwide known designer.

What people expect from an esteemed designer such as yourself?

I think they want me to be myself all the time.

How does design help create a better society?

By having the opportunity to choose from so many styles, people will be able to identify themselves.

What are you currently working on that you are especially excited about?

On my upcoming collection.

Which design projects gave you the most satisfaction, why?

All my collections. They all represent myself and my experiences.

What would you like to see changed in design industry in the coming years?

The way that new designers are seen in the world of fashion.

Where do you think the design field is headed next?

To a more sustainable path.

How long does it take you to finalize a design project?

Depends on the project, of course.

When you have a new design project, where do you start?

Everything starts with the concept, my feelings and my inspiration.

What is your life motto as a designer?

" Be true to who you are"

Do you think design sets the trends or trends set the designs?

Both ways.

What is the role of technology when you design?

The most important one, we wouldn't be this far without technology.

What kind of design software and equipment do you use in your work?

Embroidery machines, laser cutting machines, 3D printing machines.

What is the role of the color, materials and ambient in design?

The chromatic and the texture of the materials are the key of a great collection.

What do you wish people to ask about your design?

Nothing, just wear them.

When you see a new great design or product what comes into your mind?

" Wow this is brilliant".

Who is your ideal design partner? Do you believe in co-design?

Me, miself and I.

Which people you interacted had the most influence on your design?

My family and people I love.

Which books you read had the most effect on your design?

The Little Price, How I became stupid, Nymphomaniac.

How did you develop your skills as a master designer?

By working hard and being abitious.

Irrelative of time and space, who you would want to meet, talk and discuss with?

The iron lady -Margaret Thatcher.

How do you feel about all the awards and recognition you had, is it hard to be famous?

I would't say I know how it is to be famous, but I definitely know how happiness feels like.

What is your favorite color, place, food, season, thing and brand?

Blue, Berlin, Italian food, spring, my phone and Jil Sander.

Please tell us a little memoir, a funny thing you had experienced as a designer?

Sometimes I get funny messages from my costumers and I am always responding with the same vibe as I get from.

What makes your day great as a designer, how do you motivate yourself?

Being able to be myself through the way I design. Being transparent.

When you were a little child, was it obvious that you would become a great designer?

The thing I knew for sure is that I would do art.

What do you think about future; what do you see will happen in thousand years from now?

Future is unpredictable.

Please tell us anything you wish your fans to know about you, your design and anything else?

My brand and my designs are speaking for themselves, all they need to know is there.

Designerinterview

40 spørgsmål

I've always had a strong passion for art, of all kinds. The main reason of becoming a designer will always be the desire of being heard, because in all my collections I speak and describe life experiences that I dealed…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I've always had a strong passion for art, of all kinds. The main reason of becoming a designer will always be the desire of being heard, because in all my collections I speak and describe life experiences that I dealed with at a certain point. My art is describing myself, body and soul(honesty,integrity,love).

Can you tell us more about your company / design studio?

I could say that my design studio is my home, as I spend a lot of time there. I wouldn't be myself without it, for a long time,I was not feeling complete, but now I do, and that means happiness. I started this business few years ago and I knew from the start that I will be able to give everything for it.

What is "design" for you?

As I already told you, my art represents my body and soul, my visions, my experiences. My designs are made with love, simplicity, enthusiasm and authenticity. Always!

What kinds of works do you like designing most?

I chose my brand's name after what I love to design most. "Reprobable" is a french word which means word of censure, being blamed, or not in it's place. That's how I'd describe my designs, being different but still being simple in an open minded way.

What is your most favorite design, could you please tell more about it?

My favourite design will be for sure...every design I’ve ever made!

What was the first thing you designed for a company?

The first thing I designed was my own apartment, then my "happy place" where I go everyday and I call it "home"- my showroom. I think is very important to feel comfortable and cozy in the places you go to work and relax.

What is your favorite material / platform / technology?

Poetry books, street style blogs and 3D printing.

When do you feel the most creative?

Creativity is a state of mind, but I also believe that it can be moody as yourself. The most creative I think I am when I empathise with a feeling, a moment, a place, or a person.

Which aspects of a design do you focus more during designing?

Unicity is gonna be a defining word for my designs.

What kind of emotions do you feel when you design?

I'm happy, joyful. I'm being transparent and I show my work to the world, that is an amazing feeling, isn't it?

What kind of emotions do you feel when your designs are realized?

I feel complete, happy and satisfied.

What makes a design successful?

From my point of view, a design would be successful by being unique, versatile and cozy.

When judging a design as good or bad, which aspects do you consider first?

I do not judge other people's designs, I only like or dislike what I see. I'm more judgemental regarding myself, as I'd like to be close to perfection with everything that I'm doing.

From your point of view, what are the responsibilities of a designer for society and environment?

I truly think that people should wear what fits them the most, not what "new trends" are about. In this way, I'm sure every designer will have his/her own costumers, because everyone can fit in a place somewhere.

How do you think the "design field" is evolving? What is the future of design?

People are starting to be real, to be themselves, Starting from the designs, to the way they act in society. I think this is an amazing thing, and easily, just by feeling they belong to a category, the costumers will feel the same as the designers. Society is changing in a good way and I love it.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

My last exhibition was in Bucharest, and my next ones would be in Paris in octomber, when I will Participate also to Paris Fashion Week, which is a Little bit more powerful regarding fashion, for sure.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Well, as I told you, I'm a person who empathises and I always play like an inside game. My inspiration is the world, the feelings I'm getting from people, from my personal life. Lately I had a sad experience in my life and that brought fear to my senses. I've never felt it before, but this is the theme of my upcoming collection.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

My style is filled with authenticity and complementary colours. It can be seen as minimalist, or retro for others. I like to keep the same pattern in every collection but to make something different all the time. Is like you're feeling something from your closet is missing and the new collection is going to bring it to you.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I was born in Bucharest and I still live here, but I've never felt like home. Not that I don't love my country, but it has some boundaries that are keeping you limited.

How do you work with companies?

I keep my contacts with companies worldwide trough email,phone calls and meetings.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

I don’t have this kind of experience so the advice I have for, can be a little bit unprofessional, but I think if a company wants to work with a designer, they should let him be creative and free.They should choose someone with personality and courage to help the company grow.

Can you talk a little about your design process?

I usually get inspired by people, personalities and nature. My working process starts by sketching and doing mood boards. The second step represent choosing the most inspiring mood-board and start sketching more, after all comes naturally.

What are 5 of your favorite design items at home?

My Jeff Koons ballon dog statue, my Arne Jacobsen egg chair, my bathrobe and some of my romanian artist's paintings.

Can you describe a day in your life?

I love life and coffe, so everyday I start with a big cup of coffee while I read my emails and fashion articles. I go to my studio, which is my second home and I try to be creative every moment.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

To trust in their talent and creativity, and to never give up.

From your perspective, what would you say are some positives and negatives of being a designer?

The mess market industry would be the negative thing of being a designer, and the social media and technology would be the good thing.

What is your "golden rule" in design?

My golden rule is being myself, unique and happy.

What skills are most important for a designer?

Creativity, visions and good knowledge.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I have everything you could imagine in my studio and laptops. I love to keep up with technology.

Designing can sometimes be a really time consuming task, how do you manage your time?

I wouldn't be able to do it without my team. They are amazing.

How long does it take to design an object from beginning to end?

This is a tricky question, because it depends a lot. The item itself decides how much time I put in the process of making.

What is the most frequently asked question to you, as a designer?

“- Why “ Reprobable”?

What was your most important job experience?

When I've met Patricia Field in Berlin. "Sex and the City" is still my favourite movie and I had the chance to meet the woman who styled the wardrobe of the fabulous four ladies, the woman who made everything possible.

Who are some of your clients?

People who resonate with my style and visions.

What type of design work do you enjoy the most and why?

The revolutionary one, because it's unpredictable.

What are your future plans? What is next for you?

To sell my designs in my favourite concept stores.

Do you work as a team, or do you develop your designs yourself?

I do my own designs, my team is helping me on the social media part and other tasks.

Do you have any works-in-progress being designed that you would like to talk about?

My upcoming collection which is called " lesson 4" and has as a main subject "fear"- in all its forms.

How can people contact you?

Any social media platform, phone calls and emails.

Any other things you would like to cover that have not been covered in these questions?

Adina Banea has reached her limit! ( I think i forgot to tell about my sense of humour- Thank you for your interest, time and experience )

Stort Interview

Happiness Is Damedragt · 10 spørgsmål

The Happiness Is Suit was designed to embody philosophical concepts about happiness, reflecting the idea that true joy comes from balance, simplicity, and a connection to oneself and others.

Your innovative approach to embedding philosophical concepts about happiness into the Happiness Is Suit design is fascinating - could you elaborate on how this deeper meaning influenced your choice of materials and structural elements?

The Happiness Is Suit was designed to embody philosophical concepts about happiness, reflecting the idea that true joy comes from balance, simplicity, and a connection to oneself and others. This deeper meaning directly influenced my choice of materials and structural elements.From materials Point of view-I selected fabrics that evoke a sense of lightness and comfort, such as breathable natural fibers or smooth blends with a soft tactile feel. These choices represent the intangible qualities of happiness—ease, fluidity, and warmth. Textures were kept subtle and harmonious to create a sensory experience that feels calming and uplifting, aligning with the emotional resonance of happiness.After that, the structural Elements- The design incorporates clean, minimal lines with understated yet thoughtful details, reflecting the idea that happiness is often found in simplicity and intentionality. Subtle asymmetry in certain elements, like lapels or pockets, represents the balance of imperfection and unpredictability in life, which are essential to appreciating joy. The suit’s adaptable components, such as adjustable closures or flexible tailoring, symbolize the need to remain open and adaptable, key traits for cultivating happiness.By integrating these elements, the Happiness Is Suit transforms from a functional garment into a philosophical expression, encouraging the wearer to embrace the physical and emotional facets of well-being in their everyday life.

The Happiness Is Suit features unique pleated details creating oversized pockets - what inspired this distinctive architectural element, and how does it connect to your vision of expressing joy through clothing?

The oversized pleated pockets in the Happiness Is Suit were inspired by the idea of abundance and generosity, both of which are central to the concept of joy. These architectural details serve as more than functional elements—they symbolize the capacity to carry and share happiness, much like the way joy multiplies when it is given freely.The pleats introduce a playful, dynamic texture that adds depth and movement to the design, reflecting the fluid and multifaceted nature of happiness. Their oversized nature challenges traditional tailoring norms, emphasizing a sense of freedom and boundless expression. By incorporating these elements, the suit conveys the message that joy is not something to be confined—it is expansive, generous, and meant to be celebrated. This aligns with my vision of clothing as a medium for emotional storytelling, where design elements embody feelings and invite wearers to connect with their own sense of happiness.

As the creator of Happiness Is Suit, how did your transition from law and television to fashion design influence your perspective on creating garments that speak to both body and soul?

My transition from law and television to fashion design profoundly shaped my perspective on creating garments that address both the body and the soul. Coming from fields rooted in structure, logic, and storytelling, I developed a deep appreciation for the interplay between form and narrative. In law, I learned the power of constructing arguments with precision and purpose, which translated into a meticulous approach to tailoring and design. Television taught me how to evoke emotions and connect with audiences through storytelling, a skill that now informs how I imbue my garments with deeper meaning.This diverse background has helped me see clothing as more than just functional or aesthetic—it’s a medium to convey stories and evoke emotional responses. The Happiness Is Suit reflects this philosophy by combining thoughtful craftsmanship with symbolic design elements, like the oversized pleated pockets, which represent abundance and joy. My nontraditional path to fashion design gives me a unique lens to explore how garments can not only fit the body beautifully but also resonate with the soul, encouraging wearers to connect with themselves on an emotional level.

The minimalist aesthetic of Happiness Is Suit stands in interesting contrast to its emotional message - could you share your thought process behind balancing simplicity with expressive design elements?

The minimalist aesthetic of the Happiness Is Suit was a deliberate choice to emphasize the idea that true joy often lies in simplicity. I wanted to create a design that felt clean and uncomplicated, allowing the emotional message to take center stage without overwhelming the wearer. This approach aligns with the philosophy that happiness doesn’t need to be loud or ostentatious—it’s often found in quiet, intentional details.To balance this simplicity with expressive design elements, I focused on subtle yet impactful features, such as the oversized pleated pockets. These architectural details add depth and personality without disrupting the minimalist foundation. Similarly, the use of soft, harmonious textures and a warm, balanced color palette reinforces the emotional resonance of the suit while maintaining its understated elegance.This balance reflects the duality of happiness—it’s both profound and approachable, personal yet universal. By combining a minimalist framework with thoughtful accents, the suit becomes an invitation to embrace joy in its purest, most unpretentious form.

Your Iron A' Design Award-winning Happiness Is Suit challenges conventional notions of happiness through fashion - how did you develop this concept from initial inspiration to final realization?

The concept for the Happiness Is Suit evolved as an exploration of what happiness truly means, challenging the idea that joy is tied to extravagance or fleeting moments. Instead, I sought to represent happiness as something grounded in balance, intention, and the small details that enrich everyday life. Here's how the concept developed:The idea was born from reflecting on the universal yet deeply personal nature of happiness. I wanted to explore how clothing could embody this emotion—not as a superficial display, but as a deeper connection to oneself. My transition into fashion from other industries also played a role, inspiring me to use design as a way to express emotions that transcend traditional fashion norms.The design was fine-tuned to balance aesthetics with meaning. I ensured that every detail—pleats, tailoring, and color nuances—contributed to both the garment’s wearability and its emotional message. The result was a suit that not only fits the body but also resonates with the soul, encouraging wearers to carry and express their personal sense of happiness.Winning the Iron A' Design Award validated this approach, highlighting the power of fashion as a medium to challenge perceptions and connect deeply with human emotions.

The Happiness Is Suit demonstrates a unique approach to size adaptability - what considerations guided your decision to create a design specifically for S-M sizes, and how does this align with your brand philosophy?

The decision to create the Happiness Is Suit specifically for S-M sizes was guided by a combination of practical design considerations and a desire to create a tailored yet versatile experience. Here's how this approach aligns with my brand philosophy:Design Considerations:1. Balance Between Fit and Adaptability:The suit was designed to strike a balance between a custom-fitted look and a flexible structure that accommodates a range of body shapes within the S-M size spectrum. This ensures wearers feel both comfortable and confident, reflecting the emotional ease that the suit aims to embody.2. Streamlined Aesthetic:By focusing on a narrower size range, I could refine the tailoring and proportions to achieve the minimalist, balanced aesthetic that defines the Happiness Is Suit. This focus allowed for greater attention to detail in crafting the pleated pockets, adaptable closures, and clean lines without compromising on fit.Alignment with Brand Philosophy:1. Intentional Design:My brand emphasizes intentionality in every aspect of design. By concentrating on S-M sizes, I ensured that the suit is thoughtfully constructed to meet the needs of a specific audience, emphasizing quality over quantity.2. Emotional Connection:The adaptability within this size range reflects the emotional message of the collection: happiness thrives in flexibility and balance. It mirrors my broader philosophy of creating garments that are not only functional but also meaningful, fostering a connection between the wearer and the design.This focused approach allows the Happiness Is Suit to embody a sense of purpose, ensuring that it delivers both a tailored fit and an emotional experience aligned with the themes of joy and simplicity.

Could you walk us through the technical development process of Happiness Is Suit, particularly how you achieved the balance between structural innovation and wearable comfort using natural cotton?

The technical development of the Happiness Is Suit was an intricate process that balanced structural innovation with the comfort of natural cotton, ensuring the garment was both functional and emotionally resonant.After all, the result is a suit that seamlessly integrates architectural elements with the natural softness of cotton. It provides a tactile and visual balance that reinforces the themes of joy, abundance, and simplicity, embodying both innovation and wearability. This process highlights my philosophy of creating garments that are as emotionally impactful as they are technically refined.

The shoulder reveal detail in Happiness Is Suit creates an intriguing interplay between concealment and exposure - what role does this design element play in expressing your message about happiness?

The shoulder reveal detail in the Happiness Is Suit plays a crucial role in expressing the nuanced message about happiness. This element creates an interplay between concealment and exposure, symbolizing the balance between vulnerability and strength—a key aspect of true joy.Happiness often requires embracing openness, showing parts of ourselves that are typically guarded. The partially exposed shoulder reflects this idea, suggesting that letting go of barriers and being vulnerable can lead to deeper connections and a more authentic sense of joy. At the same time, the structured silhouette surrounding the reveal represents the security and support necessary for such openness, emphasizing that happiness thrives when freedom and stability coexist.This detail also adds a touch of playfulness and elegance, challenging traditional tailoring norms. By subtly breaking expectations, it reminds the wearer that happiness is often found in moments of spontaneity and the unexpected. Overall, the shoulder reveal becomes a visual metaphor for the courage to express oneself fully while staying grounded—a balance essential to a meaningful and lasting sense of happiness.

How does Happiness Is Suit reflect your vision for Reprobable as a brand that transcends conventional fashion to deliver deeper life lessons through clothing?

The Happiness Is Suit encapsulates my vision for Reprobable as a brand that transcends conventional fashion by merging design with meaningful storytelling to deliver deeper life lessons. This suit is not merely a garment but a medium for exploring the concept of happiness as a universal yet deeply personal experience.Key Ways It Reflects Reprobable’s Vision would be:1. Philosophical Depth:The suit integrates symbolic elements, such as the oversized pleated pockets representing abundance and the shoulder reveal symbolizing vulnerability. These features transform the suit into a narrative piece, encouraging wearers to reflect on themes like balance, self-expression, and joy.2. Intentional Design:Reprobable values intentionality, and this is evident in the suit’s minimalist aesthetic combined with innovative details. Every element—from the adaptable fit to the use of natural cotton—was chosen to balance physical comfort with emotional resonance, aligning with the idea that clothing should enrich both body and soul.3. Connection to Life Lessons:The Happiness Is Suit serves as Lesson Eight in the broader collection, reinforcing Reprobable’s commitment to embedding life lessons into fashion. It invites wearers to engage with the deeper question of what happiness means to them, offering clothing as a tool for introspection and self-discovery.4. Challenging Norms:By redefining luxury as something rooted in meaning rather than excess, the suit challenges conventional fashion norms. It reflects Reprobable’s ethos of creating garments that are timeless, versatile, and emotionally impactful.The Happiness Is Suit embodies Reprobable’s mission to deliver more than clothing—it offers a transformative experience that connects wearers to themselves and their surroundings. This approach positions the brand as a pioneer in fashion as a medium for deeper life lessons and personal growth.

Looking ahead, how has creating Happiness Is Suit influenced your approach to designing future collections that bridge the gap between philosophical concepts and wearable fashion?

Creating the Happiness Is Suit has profoundly influenced my approach to designing future collections by reinforcing the importance of balancing philosophical depth with practical wearability. This process has shaped my design philosophy in several key ways:Refining the Connection Between Concept and Functionality:The success of the Happiness Is Suit demonstrated that complex philosophical ideas, like happiness, can be translated into tangible design elements without sacrificing comfort or functionality. Moving forward, I aim to continue integrating symbolic details—like the pleated pockets or shoulder reveal—into garments in ways that are both meaningful and wearable, ensuring that each piece tells a story while remaining accessible.Exploring Emotional Design Narratives:This project deepened my commitment to using fashion as a medium for emotional storytelling. Future collections will focus on exploring universal human experiences, such as resilience, connection, and transformation, through thoughtful materials, colors, and silhouettes that resonate with the wearer on a personal level.Enhancing Versatility and Adaptability:The adaptability of the Happiness Is Suit has inspired me to prioritize versatility in my designs. By incorporating elements that allow garments to transform or cater to different needs, I can create pieces that reflect the fluidity of human emotions and lifestyles while maintaining their philosophical roots.Sustainability and Material Innovation:The use of natural cotton in this suit has reaffirmed the importance of sustainable materials in delivering both physical comfort and symbolic meaning. Future collections will continue to explore innovative fabrics that align with the themes of the designs while promoting ethical and sustainable practices.Bridging Philosophy and Everyday Life:Ultimately, the Happiness Is Suit has solidified my belief that fashion can be a tool for self-reflection and transformation. Future collections will seek to bridge the gap between abstract concepts and everyday wear, creating garments that inspire wearers to engage with deeper ideas while seamlessly fitting into their lives.This experience has provided a clear direction for creating future collections that not only dress the body but also nurture the mind and soul, staying true to my vision of fashion as a medium for meaningful expression.

Stort Interview

Hopes and Beliefs Jakkesæt · 10 spørgsmål

The fabric selection process for the Hopes and Beliefs Suit was both meticulous and intentional. My goal was to repurpose industrial fabrics—materials typically associated with functionality and resilience—into a medium…

Your innovative approach to transforming industrial fabrics into the Hopes and Beliefs Suit challenges traditional fashion norms - could you elaborate on your fabric selection process and how these unconventional materials contribute to the garment's deeper meaning?

The fabric selection process for the Hopes and Beliefs Suit was both meticulous and intentional. My goal was to repurpose industrial fabrics—materials typically associated with functionality and resilience—into a medium for storytelling and personal expression. I began by exploring materials that carry intrinsic symbolism, such as Tyvek, which is lightweight, durable, and has a paper-like quality that evokes fragility and strength simultaneously. This juxtaposition was crucial to embody the duality of hope and belief.I also considered how the tactile and visual properties of the fabrics would interact with the garment’s design. Industrial fabrics like Tyvek challenge the idea of luxury in fashion by introducing a raw, utilitarian aesthetic, yet they can be elevated through innovative tailoring and finishes. This tension between the ordinary and the extraordinary reinforces the suit's narrative.

The Hopes and Beliefs Suit was conceived during your profound experience at Jilava Prison - how did spending time in Marshal Antonescu's cell shape the emotional narrative and design elements of this collection?

The experience evoked a deep sense of introspection. The prison cell, with its somber history and palpable silence, symbolized confinement not just physically but also emotionally and spiritually. It was a space where belief and hope were likely the only sources of comfort and resilience for its occupants. This duality of despair and resilience became the foundation for the suit's narrative.I wanted the suit to serve as a metaphorical bridge between the weight of history and the lightness of hope. It tells a story of overcoming, where each stitch and fabric choice reflects the layers of human emotion—fear, resilience, and the ultimate triumph of belief over adversity.

The magnetic locking system in the Hopes and Beliefs Suit allows for versatile styling transformations - what inspired this technical innovation, and how does it reflect your vision of adaptable fashion that speaks to both body and soul?

The magnetic locking system in the Hopes and Beliefs Suit was inspired by the concept of adaptability and fluidity in both fashion and life. This innovation reflects the idea that clothing, much like individuals, should evolve to suit different circumstances. The system allows the suit to transform seamlessly between styles, encouraging wearers to express themselves in multiple ways with a single garment.The inspiration came from observing the resilience and creativity required to navigate challenging environments, like those symbolized by the prison. Magnets, in their simplicity and functionality, represent a connection—holding elements together effortlessly. This mirrors the way belief and hope act as invisible forces that keep us grounded during life’s transformations. By integrating this system, I wanted to create a garment that speaks to the wearer’s adaptability, connecting body, soul, and environment in a harmonious way.

Your choice to photograph the Hopes and Beliefs Suit at Europe's oldest political prison created a striking paradox of hope emerging from darkness - could you share the story behind this location choice and its impact on the collection's message?

Photographing the Hopes and Beliefs Suit at Europe’s oldest political prison was a deliberate and symbolic choice to highlight the paradox of hope emerging from darkness. This setting provided a poignant backdrop for the collection, amplifying its emotional depth and message.The prison, with its weathered walls and haunting history, embodies the weight of oppression and confinement. By placing the suit—a symbol of resilience, belief, and transformation—in this environment, I sought to create a visual dialogue between past and present, despair and optimism. The contrast serves as a reminder that even in the bleakest moments, hope has the power to emerge and inspire.

The Hopes and Beliefs Suit features distinctive elements like the belt-on peplum and Peter Pan-style trousers - how do these design choices reflect your exploration of the "servil introvert" and "invisible self" themes?

The belt-on peplum and Peter Pan-style trousers were designed to embody the themes of the "servile introvert" and the "invisible self" by blending elements of restraint and subtle rebellion. The peplum, with its structured yet fluid design, symbolizes a contained expression of individuality—reflecting the introvert’s struggle to balance visibility and self-containment. The belt further emphasizes this restraint, as if holding back a hidden energy waiting to emerge.The Peter Pan-style trousers, on the other hand, represent a quiet defiance of convention. Their playful, almost childlike silhouette contrasts with the seriousness of traditional tailoring, reflecting the "invisible self"—the part of us that yearns to break free from societal expectations and reclaim authenticity. Together, these elements create a visual narrative of introspection, control, and the understated power of self-discovery.

In creating the Hopes and Beliefs Suit, you mentioned converting negative emotions into positive experiences - could you walk us through how this psychological transformation manifested in specific design elements?

The Hopes and Beliefs Suit was a deliberate exercise in transforming negative emotions—such as fear, confinement, and doubt—into positive, empowering experiences through design. This psychological transformation is reflected in several key elements:1. Material Choice:The use of industrial fabrics like Tyvek, typically associated with harshness and utilitarianism, was transformed into something elegant and expressive. This process mirrors the act of finding beauty and resilience in challenging circumstances.2. Magnetic Locking System:The innovative magnetic closures symbolize connection and adaptability. While negative emotions can feel isolating, these closures remind us of the ease with which we can reconnect and transform when we embrace flexibility and change.3. Belt-on Peplum and Structured Silhouette:The structured peplum represents control over chaos, turning emotional restraint into a poised, confident form. The added belt suggests agency—wearers can "cinch in" their emotions, harnessing them constructively rather than letting them overwhelm.4. Subtle Playfulness in Design:Elements like the Peter Pan-style trousers introduce a sense of whimsy and lightness, counteracting heaviness and negativity. This playful touch encourages optimism and a sense of curiosity about the future.Through these details, the suit becomes more than just clothing—it’s a narrative of turning life’s struggles into symbols of growth and resilience. It invites the wearer to carry hope and belief, transforming challenges into opportunities for self-expression and empowerment.

The Hopes and Beliefs Suit earned recognition with an A' Design Award - how has this international acknowledgment influenced your perspective on designing fashion that addresses emotional and psychological dimensions?

Earning the A' Design Award for the Hopes and Beliefs Suit was a profound validation of my belief that fashion can and should address emotional and psychological dimensions. This recognition reinforced the idea that design is not just about aesthetics or functionality but also about creating meaningful connections with people’s inner lives. It affirmed that there is a global audience that values fashion as a medium for storytelling and personal expression.This acknowledgment has deepened my commitment to designing garments that go beyond the surface, encouraging wearers to engage with themes of resilience, transformation, and hope. It also inspired me to explore new ways of embedding emotional narratives into my work, using fashion as a tool for empowerment and self-reflection. Knowing that these ideas resonate on an international scale has been both humbling and motivating, pushing me to continue innovating in ways that connect with both the body and the soul.

Your use of warm nuances in the Hopes and Beliefs Suit creates a unified expression of positive emotions - could you elaborate on your color selection process and its connection to the garment's therapeutic intent?

The warm nuances in the Hopes and Beliefs Suit were carefully chosen to evoke a sense of comfort, optimism, and emotional balance, aligning with the garment's therapeutic intent. The color selection process was rooted in psychological principles, where warmer tones like soft beige, muted gold, or warm greys were used to create a calming yet uplifting effect.These hues were selected to contrast the starkness of the industrial materials, softening their utilitarian nature and infusing the garment with a sense of humanity and warmth. The warmth in the palette also symbolizes light emerging from darkness, reinforcing the narrative of hope and transformation. By surrounding the wearer with these positive tones, the suit becomes more than clothing—it acts as a visual and emotional anchor, promoting a sense of well-being and inner peace.

The Hopes and Beliefs Suit combines Victorian-inspired elements with contemporary adaptability - how does this temporal fusion reflect your vision of fashion as a medium for personal transformation?

The fusion of Victorian-inspired elements with contemporary adaptability in the Hopes and Beliefs Suit reflects my belief that fashion is a bridge between the past and the present, enabling personal transformation through storytelling and self-expression. Victorian elements, such as structured silhouettes and attention to detail, symbolize tradition, discipline, and introspection, drawing on the era’s emphasis on formality and resilience. These elements ground the suit in a sense of history and continuity.In contrast, the contemporary innovations, like the magnetic closures and adaptable design, represent flexibility and progress—qualities essential for navigating modern challenges. This temporal fusion creates a dynamic dialogue between the wearer’s roots and their capacity for growth, encouraging them to embrace their history while reimagining their future. It demonstrates that personal transformation involves honoring where we’ve come from while adapting to where we’re headed, and fashion serves as a powerful medium to embody that journey.

As the Hopes and Beliefs Suit represents Lesson Seven in your collection, how does this particular design embody your philosophy of creating garments that dress both the body and the soul?

The Hopes and Beliefs Suit as Lesson Seven in my collection embodies my philosophy of creating garments that dress both the body and the soul by serving as a wearable narrative of resilience, transformation, and emotional connection. Physically, the suit is meticulously tailored with thoughtful details like the belt-on peplum and Peter Pan-style trousers, ensuring it complements and empowers the body. These elements combine structure with versatility, offering comfort, adaptability, and elegance.On a deeper level, the suit speaks to the soul by integrating symbolic design choices that reflect themes of hope and belief. The use of industrial fabrics transformed into something beautiful mirrors the process of turning challenges into growth. The warm, nuanced colors provide a sense of emotional grounding, while features like the magnetic closures represent invisible forces of connection and adaptability. This interplay of form and meaning ensures that the garment is not just an outfit but an experience—a reminder for the wearer to carry their inner strength and optimism with them.

Stort Interview

Renaissance Frakke · 10 spørgsmål

The concept of versatility in the Renaissance Trench Coat was born out of a desire to merge sophistication with spontaneity.

Your innovative approach to transforming the Renaissance Trench Coat from a professional garment to a playful piece through magnetic elements is fascinating - could you elaborate on how this versatility concept emerged and evolved during your design process?

The concept of versatility in the Renaissance Trench Coat was born out of a desire to merge sophistication with spontaneity. From the beginning, I envisioned a piece that could be effortlessly transformed to reflect the fluid nature of personal style. Magnetic elements became a key tool in achieving this vision, allowing the wearer to adjust and reinterpret the garment in real-time. The design evolved as I experimented with placements and discovered the liberating effect these magnets had, encouraging a playful interaction with what might typically be seen as a more structured, traditional piece. This shift from the expected to the surprising embodies the spirit of the Renaissance itself – a time of transformation and innovation.

The Renaissance Trench Coat's creation in response to the profound theme of love, particularly its realization in Jilava prison, presents a striking contrast - how did this historical location influence your design decisions and the emotional narrative woven into the garment?

Jilava Prison, with its haunting echoes of confinement and resilience, profoundly influenced the Renaissance Trench Coat. Designing in response to this setting meant creating something that could carry both weight and hope – love, as a theme, became essential here. I wanted the coat to serve as a bridge between past hardship and present-day freedom, with each detail subtly nodding to stories of endurance and transformation. The trench’s form, slightly restrained yet with layers of freedom in its design, embodies a sense of dignity and liberation. The emotional narrative became a thread woven throughout, giving the garment an identity that honors history while uplifting the human spirit.

The integration of Tyvek paper and magnetic closures in the Renaissance Trench Coat creates an unprecedented interaction between wearer and garment - what inspired this unique combination of materials, and how does it enhance the user experience?

Tyvek paper's texture and resilience intrigued me as it mirrors both fragility and strength, much like the layers of human experience. The addition of magnetic closures allowed this material to be utilized in a way that doesn’t restrict movement but instead facilitates a more dynamic relationship with the coat. The magnets create an adaptable structure, inviting wearers to interact with the piece intuitively. This combination elevates the coat from being merely functional to an experience, allowing wearers to feel both empowered and engaged with the garment, constantly adapting it to their style, mood, and even the moment.

Your Silver A' Design Award-winning Renaissance Trench Coat challenges traditional garment boundaries - could you share the specific technical challenges you encountered when implementing the magnetic closure system and how these innovations contribute to the fashion industry's evolution?

The magnetic closure system was groundbreaking, yet it presented a series of technical challenges. One of the most complex aspects was calibrating the magnet strength – strong enough to hold but gentle enough to maintain flexibility. Additionally, integrating these closures without disrupting the trench’s clean lines and functionality was challenging. However, overcoming these hurdles has broadened the possibilities for functional, interactive fashion. Innovations like this push the industry toward designs that are adaptable and user-centered, demonstrating that high fashion can also be versatile and deeply personal.

The Renaissance Trench Coat embodies both minimalistic design and emotional storytelling - how do you balance these seemingly contrasting elements to create a garment that speaks to both professional functionality and personal expression?

Balancing minimalism with emotional storytelling is at the heart of the Renaissance Trench Coat. I focused on paring down the design to its essential form, allowing each element to serve a purpose while leaving space for the wearer’s story. The simplicity of the silhouette respects the coat’s functional role, yet each detail, from the fabric choice to the magnetic closures, offers layers of meaning and personal connection. This approach allows the garment to be both a professional staple and a vessel for self-expression, merging elegance with depth in a way that feels natural and impactful.

The adaptability of the Renaissance Trench Coat to fit sizes 34 to 42 represents a significant achievement in inclusive design - could you detail the design considerations and technical solutions that enabled this versatile sizing approach?

Creating the Renaissance Trench Coat to fit multiple sizes required thoughtful design choices and precise technical solutions to maintain both comfort and aesthetic integrity across a range of body types. I focused on a tailored yet adaptable structure, incorporating strategically placed pleats and adjustable features, such as the magnetic closures, which allow the wearer to customize the fit. These elements enable the garment to adapt to the body’s natural shape, providing a refined silhouette regardless of size. This approach not only expands accessibility but reinforces the coat's adaptability, offering inclusivity without compromising on design or quality.

The Renaissance Trench Coat's transformation from corporate wear to expressive fashion through magnetic elements represents a bold innovation - how does this dual-purpose design reflect your vision for the future of adaptive fashion?

The dual-purpose design of the Renaissance Trench Coat reflects my vision of a future where fashion adapts fluidly to the wearer’s needs and emotions. In a world that increasingly values individuality, I believe garments should serve as more than fixed statements – they should be versatile canvases that respond to the wearer’s changing identity and context. The magnetic elements in the coat enable this adaptability, allowing a seamless transition from formal to expressive with just a gesture. This innovation is a step towards a future where clothing is interactive, intuitive, and an extension of one’s personal journey.

Your choice to incorporate handwritten messages on the Renaissance Trench Coat creates a unique personal connection - could you explain how this feature evolved and its significance in bridging the gap between fashion and emotional expression?

The handwritten messages emerged from a desire to embed a tangible, personal connection into the Renaissance Trench Coat. In a world of mass production, the simplicity of a handwritten note feels almost revolutionary – it’s an intimate touch that speaks directly to the wearer. Each message serves as a reminder of humanity within the garment, carrying sentiments that connect past experiences with the present. This feature bridges fashion and emotional expression, turning the coat into more than an article of clothing; it becomes a silent dialogue, an invitation to feel, reflect, and remember.

The Renaissance Trench Coat's wool construction combined with modern magnetic elements presents an intriguing fusion of traditional and contemporary design - how did you determine this specific material combination to achieve both durability and versatility?

Wool, with its timeless warmth and durability, offered the traditional foundation I sought, while the magnetic elements introduced a fresh, modern twist. This blend was intentional, as I wanted the coat to feel grounded in heritage yet adaptable for today’s dynamic lifestyle. Wool provides structure and resilience, essential for long-lasting wear, while the magnetic closures inject a fluid, contemporary element that transforms the coat’s functionality. This fusion exemplifies a balance between the enduring and the innovative, making the Renaissance Trench Coat versatile across contexts without compromising on quality or character.

The Renaissance Trench Coat earned recognition through the Silver A' Design Award - how has this international acknowledgment influenced your approach to future designs and your perspective on fashion's role in social commentary?

Receiving the Silver A' Design Award has been both an honor and an affirmation of the coat’s purpose and vision. This recognition has strengthened my resolve to continue exploring fashion as a medium for social commentary. It reminds me that garments can transcend their material form to evoke thought and emotion. Moving forward, I’m inspired to push boundaries even further, not only in aesthetic or technical terms but also in the way designs can engage with themes of history, identity, and human connection. The award underscores that fashion has the power to communicate profoundly and shape our cultural landscape.

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