Interviews med Li Jiuzhou

Design can serve the whole country and combine culture with products, which makes the national culture easier to be inherited and accepted.

My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people，so that people can be happier in the process of using products through vision, touch and usage method.

I like original designs with native culture and emotion, because only such designs are truly plump.

My design style is changeable. It changes according to the application mode and the style of the design object. Just like water, it can enter into containers of various shapes.

I was inspired by four elders. My father is a very talented stage art designer and film art master. He can think of many advanced ideas that others can't think of. My father guided me to the road of art design. My university tutor Professor Tan Ping is a famous Chinese artist and educator. He built a bridge between design and art. I learned how to create from Professor Tan. My graduate tutor Professor Wu Xuefu taught me how to cross boundary boldly, and he made me more confident to move from graphic design to product design. My life mentor, Mr. Han Zidian, is a successful entrepreneur. He participated in the two most important changes in my growth, which made me step into the orthodox study of art and gradually made achievements in the hundred battles.

I am a designer, serving customers. I want to make a contribution to the improvement of my national brand in the future.

To design for an industry, it is necessary to know everything about the industry in depth, so as to have a good design.

Accept new knowledge and culture, have rich knowledge reserves of history and culture, and design with your heart. People-oriented design.

Reading, music, sports, painting

Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.

Design is to serve mankind after all. People-oriented design is a good design.

Design has its own characteristics, and the elements in this design are accurately expressed.

My most significant design work should be the design of 18 bookstores in Beijing Airport Terminal, China. Different locations, different styles and different functions should be just right.

Kenya Hara

I like Xi 'an, China best. Our country's culture influences my design, because culture is immersed in my artistic genes. I'm in Beijing, doing design. An excellent design is necessary for social progress, because an excellent design will affect people's lives and their understanding of the culture in the design.

It is very easy to work with me, because I will accept and guide different ideas. Now I work alone and with partners. When I choose business partners, I focus on communication. Only with good communication can good design works appear. My corporate culture is that design should be people-oriented.

As a designer, you must give back to the society. I have also done many charitable projects with design, some charitable foundation projects, university library projects, and designs for national activities, all of which are free.

Winning this award inspired me to design more wonderful works.

Mid-Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold was used, and the pale golden moon pattern and greetings were used to construct a whole figure. The moon is not complete, which symbolizes that "people have joys and sorrows, and the moon is cloudy and full", but the whole moon is a circle, which represents perfection and reunion. Open the box. There are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of wishing reunion.

In ancient China, the moon was divided into eight morphological stages in a year, and eight tea leaves represented the moon's eight morphological stages in a year. The meaning of gifts can last for a year. And those eight metal boxes are reusable, and they can be used year after year.

Promote, sell and design more cultural gifts.

My inspiration

I want to sell or lease the production rights

Someone who wants to express his thoughts to his relatives and friends.

My name is Li Jiuzhou, I am a designer from China. I got a bachelor's degree from China Central Academy of Fine Arts and a master's degree from Communication University of China. I majored in visual communication and advertising design when I was a student. Since I started my work, I have been exploring the design and carrying out cross-border design. I not only require myself to specialize in graphic design composed of traditional font / layout / graphics, but also consider the development trend of the times. In my opinion, designers must stand on the front line with customers and provide more professional and high-quality services to produce more valuable content that can move consumers.

My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people，so that people can be happier in the process of using products through vision, touch and usage method.

I choose to become a designer.

I like original designs with native culture and emotion, because only such designs are truly plump.

Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.

Design is to serve mankind after all. People-oriented design is a good design.

Design has its own characteristics, and the elements in this design are accurately expressed.

Strong cultural and historical precipitation and sensitivity to fashion.

Read more books about aesthetics, history and psychology, and pay attention to all kinds of excellent works, so as to open your eyes.

My biggest supporters are my parents and wife.

In the future, the design will move towards the design trend of combination of exquisite, cultural and practical. People pay more and more attention to the connotation and function of products.

cross over

Design to serve the people

My name is Li Jiuzhou, I am a designer from China. I got a bachelor's degree from China Central Academy of Fine Arts and a master's degree from Communication University of China. I majored in visual communication and advertising design when I was a student. Since I started my work, I have been exploring the design and carrying out cross-border design. I not only require myself to specialize in graphic design composed of traditional font / layout / graphics, but also consider the development trend of the times. In my opinion, designers must stand on the front line with customers and provide more professional and high-quality services to produce more valuable content that can move consumers.

My father made me have a great interest in art. My dream since childhood is to be engaged in art work like my father. I studied oil painting, sculpture, sketch and printmaking. After I really grow up, I like to combine art with design. I think design should serve the people，so that people can be happier in the process of using products through vision, touch and usage method.

I have been the design director for more than ten years, with more than 200 project experience. At present, I set up my own design studio, dedicated to creating cultural design. My creative field includes VI / kV / information design / Web Design / photo album design / movie poster design / product design / clothing design / brand design, etc.

Design is to serve mankind after all. People-oriented design is a good design.

I like original designs with native culture and emotion, because only such designs are truly plump.

Design is to serve mankind after all. People-oriented design is a good design.

Invitation to the 50th Anniversary of the Chinese People's Congress

After communicating with customers and discussing the design products.

Emotion conveyed by design

The birth of life

Email: 2030169631@qq.com

China's ancient idea that the sky is round and the place is round is well reflected in this design. The square represents the ground, the liquor comes from the grain, and the grain comes from the land. The quality of liquor depends on the weather, and the difference of climate brings the quality of raw materials for brewing liquor, which is closely related to the quality of liquor. Everyone has beautiful expectations, just like going to the Temple of Heaven to worship heaven. What they expect is that the world will be prosperous, stable and prosperous, and they will keep peace forever.

The Temple of Heaven is the place where the emperor worships heaven, and this place represents the supreme imperial power. In ancient times, emperors were required to fast and bathe before offering sacrifices to heaven. Seek world peace. Therefore, the sacred sense of ritual is interlinked.

The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.

Each virtue corresponds to a color. Combining colors with personalities is a universal concept in the world.Why are they divided into four sections? Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, faithfulness and integrity.Gold stands for kindness and describes a person's kindness, just like the heart like gold written in the article. Silver stands for propriety, because silver plays an important role in propriety, symbolizing nobility, purity and eternity. Red stands for faith, and Chi-cheng (Absolute Sincerity) Chi means red in Chinese. Transparent crystal represents integrity, representing flawless and integrity.

First of all, it is necessary to have an in-depth understanding of traditional Chinese culture and global cultures. Combine Chinese culture with international modern styles and balance traditional and modern styles in design. Since beauty is something that is shared by all, as long as attention is paid to the taboos of various cultures, and there is a sense of awe, respect and understanding of the cultures of different countries, successful designs will be achieved.

The transition from the transparency to the translucent texture of the glass, along with the faint and somewhat elusive feeling of the liquid inside, is really wonderful. The texture of the alloy bottle cap coincides well with the coldness and nobility of imperial power. The UV printing technology can combine the materials used and the aesthetic sense of the graphics even better.

The cap of the wine bottle is 50 mm, which is related to the ancient Chinese belief that there are fifty great ways of heaven and earth in total. The diameter of the bottle is 28 mm, representing the Twenty-eight Star Gods. The Twenty-eight Star Gods refer to the twenty-eight star regions divided by ancient Chinese astronomers for observing the stars. The height of the wine bottle, which is 28 cm, also symbolizes the Twenty-eight Star Gods. The width of each side of the bottle is 66 mm. Since there is the auspicious saying of "everything goes smoothly" (literally "66 are smooth") in Chinese drinking games, with all four sides being 66mm, it implies that everything goes smoothly in all four directions.

It has strengthened my cultural confidence and awareness of integration. The acclaim of the design award means that my design has been recognized to a certain extent on a global scale. My design incorporates cultural elements, which makes me even more convinced of the value of cultural elements on the global design stage. It has made me realize that even cultural elements with strong local characteristics can be appreciated by global audiences. Such recognition will encourage me to further explore and integrate more cultural elements, not just limited to the application of surface patterns, but delving deeper into the levels of cultural connotations and values. Meanwhile, I have come to realize the importance of cultural integration. During the design process, I will place more emphasis on how to combine local cultural elements with modern design concepts and international popular trends, so as to create works that possess both cultural depth and global appeal. This will guide me to apply cultural elements from a more inclusive and diverse perspective in subsequent designs. I may attempt to interpret a design theme from multiple cultural angles and create a design series that can cross various cultural boundaries. I have understood that design needs to find a balance between global universal aesthetics and cultural characteristics. I will consider how to highlight the uniqueness of cultural elements within the framework of global appeal through ingenious design techniques, making the products not only possess the globally popular style but also carry the unique imprint of Chinese culture.

The square represents the earth and the circle represents the sky. In the transition from heaven to earth, the only variable is people, and people can affect the environment.

Make the design of white spirit bottles no longer rigid, enable traditional Chinese culture to better integrate with global aesthetics, and allow more people to understand traditional Chinese culture more easily and intuitively.