Designerinterview
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Through drawing, I challenge conventions with a childlike spirit of mischief: I seek to express, by transmitting in everyday objects, the artistic power of my soul.As a child, I happily drew by hand on large pieces of…
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Through drawing, I challenge conventions with a childlike spirit of mischief: I seek to express, by transmitting in everyday objects, the artistic power of my soul.As a child, I happily drew by hand on large pieces of paper with countless colored markers, danced to music from the 70s and 80s, freely explored the artistic powers of my soul, and now as an adult, I can say that nothing has changed: I continue to explore and update what, in my soul, makes me feel alive.
Can you tell us more about your company / design studio?
My studio was born in July 2023 after I resigned from one of the largest companies in Brazil to invest time in my dream of creating my own furniture. My goal with designer furniture is to bring beauty into people's homes, through cheerful, harmonious and fun shapes and colors.
What is "design" for you?
Design for me is the project that aims to facilitate the relationship between user and product. However, more important than that is art, of which the most important and complete is that which brings beauty to the material world. Bringing art and design together is essential to improve the world around us.
What kinds of works do you like designing most?
The type of product I enjoy designing the most is furniture, especially armchairs. This is especially true when it comes to this type of product, as it allows me to have more artistic freedom to work on the shape of the product.
What is your most favorite design, could you please tell more about it?
I don't have a favorite design. It's like having a favorite book or movie. There are interesting movements like Streamline in the 40s, retro futurism in the 60s, and the explosion of colors and shapes in the 80s that I really admire for their authenticity and beauty.
What was the first thing you designed for a company?
The first product I designed was at the company I worked for called Amat. At that company I designed tractors and hospital products at the beginning.
What is your favorite material / platform / technology?
My favorite technology is pen and paper.
When do you feel the most creative?
Creativity lives with me, it emerges at certain times more than others, and it is as if an explosion bubbles up inside me and makes me move towards creative action.
Which aspects of a design do you focus more during designing?
The aspect of design that I am most concerned with when I am drawing is the beauty of forms. For me, it is the most complex and difficult aspect to achieve, because beauty is not relative.
What kind of emotions do you feel when you design?
When I draw, I feel joy, euphoria, I clearly feel the sensation of the artistic power of my soul being updated, I feel complete.
What kind of emotions do you feel when your designs are realized?
The emotion I feel when I see an object I designed being realized is that of the fulfillment of my soul. It is wonderful to see different people from different sectors working together to see an object take shape and enter the market.
What makes a design successful?
For me, successful design is when it manages to offer an object that presents a profound work of form, in order to achieve beauty. Because being functional is the simplest and most basic, mandatory thing that an object must achieve.
When judging a design as good or bad, which aspects do you consider first?
When judging a design as good or bad, the first thing is functionality, as it is the simplest and easiest to achieve, it is mandatory. But for design to have a prominent position, reaching the level of "good", it must achieve the most important and complex aspect in a material object: beauty.
From your point of view, what are the responsibilities of a designer for society and environment?
The responsibility of design towards society and the environment is, first and foremost, to improve human life, in a visual, sentimental and functional combination.
How do you think the "design field" is evolving? What is the future of design?
The future of design is unclear. In general, historically, human beings have had a problem: they seek success too quickly and skip important aspects such as learning techniques. In the meantime, they end up copying pieces from the market and following mediocre trends, transforming everything that is material into rigid, soulless and inauthentic objects. And the emergence and development of AI will exacerbate this natural human problem. Therefore, the future of design, for me, is unclear.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was the launch of the signature collection A Soul during the most important design week in the world, in Milan, Italy. I presented my collection at FuoriSaloni, in April 2025, while the Saloni del Mobile was also taking place, between fairs and exhibitions in the city.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The inspiration for my designs comes mainly from nature, which is where beauty naturally arises for me. Nature is an infinite and authentic source of inspiration, created by God.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Through drawing, I challenge conventions with a childlike spirit of mischief: I seek to express, by transmitting in everyday objects, the artistic power of my soul.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
So I would describe my design style as a mischievous provocation against the mediocrity of shapes and colors in search of approval. It is fun, provocative, beautiful, with a childish spirit of mischief, it makes you want to touch and sometimes even bite, it is playful, organic, colorful, it comes from the soul.
How do you work with companies?
I have my own signature collection, which I produce and sell on my own. However, I also have a working model with other brands in which I design signature furniture collections for these companies.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies should select designers based on the quality of their work, authenticity and ability to deliver, regardless of the size of the designer's name.
Can you talk a little about your design process?
My design process starts with an infectious excitement, I make a coffee, put on my 70s and 80s disco playlists, spread out huge sheets of drawing paper and open my pencil cases and colored pens. From that moment on, I can't wait for the time to pass, I observe nature, sweets, things with fun aspects, as well as other industrial objects like cars, etc. Then I design several alternatives in order to reach a point where I consider the form of the object beautiful enough to be launched into the material world of industrial objects.
What are 5 of your favorite design items at home?
Armchair, household appliance, car, dishes and the house.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
My suggestion for designers who are starting out is: Be yourself. Explore the artistic potential of your soul and understand who you are, what your tastes are and what you admire, explore this in your designs and be authentic, don't pay attention to the opinions of others who try to diminish you as a personality. Explore these aspects and see your happiness being built around the potential of your soul, you will see that your work will fulfill you as a complement to who you are.
From your perspective, what would you say are some positives and negatives of being a designer?
The positive side of being a designer is being able to update my artistic potential and combine this with my profession. The negative side is certain aspects of the job market and the difficulty of building a successful path in such a dangerous environment in terms of personal and work relationships.
What is your "golden rule" in design?
Be yourself, be authentic.
What skills are most important for a designer?
The ability to observe and learn the technical aspects that make us, especially, human beings.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My main design tools are A3 paper, ink pens, colored pens, colored pencils, 3D software for three-dimensional visualization.
Designing can sometimes be a really time consuming task, how do you manage your time?
I think that design time should be done calmly and should take its time. The ideal is to work with realistic project deadlines and be careful that this does not consume our time in an unhealthy way. Good design takes time.
How long does it take to design an object from beginning to end?
It takes roughly twelve months to take a design from concept to market launch.
What is the most frequently asked question to you, as a designer?
The most common question I get as a designer is: How do I apply my style to the pieces I design?
What was your most important job experience?
My main work experience was at Century, one of the largest furniture companies in Brazil and the world, where I was able to design more than 40 pieces of furniture, which were launched in Brazil and around the world, receiving awards such as the IF Design Award and participating in fairs such as the Salone del Mobile, in Milan, Italy.
Who are some of your clients?
Some of my clients are Breton, Boobam, Century, Uultis.
What type of design work do you enjoy the most and why?
The type of design work I like most is developing original pieces.
What are your future plans? What is next for you?
My future plans as a designer are to develop my name as an authorial furniture designer, launching pieces in my company and in others as well.
Do you work as a team, or do you develop your designs yourself?
In the design and creation stage I develop alone, but in the conception of the object, construction of the prototype, launch and sale I rely on a qualified team.
Do you have any works-in-progress being designed that you would like to talk about?
Yes. I have collections that will be launched in the next few months by the biggest brands and companies in Brazil.
How can people contact you?
People can contact me through my Instagram Luigiverona and email Pietroverona21@gmail.com
