Interviews med Yi Chun Lin

I have been working in the design field for nearly ten years. It wasn’t until after starting my career that I pursued formal training in art and graphic design. Recently, I’ve been exploring areas beyond graphic and digital design, such as fine arts, ceramics, and multimedia art. One of my proudest moments was participating in an orchid-themed exhibition in August 2024, where I showcased my ceramic work. This experience not only expanded my creative expression but also deepened my appreciation for blending natural elements with art.

My journey to becoming a designer started with a love for drawing and creating from a young age. I pursued formal education in graphic design, which opened doors to professional opportunities and collaborations. The decision to become a designer wasn’t influenced by a single person but rather an internal drive to express ideas visually and solve problems creatively. The pivotal moment was realizing the power of design to communicate and inspire. My passion for design continues to grow as I explore new mediums and push creative boundaries.

When designing, my top priorities are:

Visual impact: I aim to create designs that are vibrant and attention-grabbing, often through bold colors and strong visual contrasts.

Functionality and clarity: The design must effectively communicate its purpose while being user-friendly and accessible.

Emotional connection: I strive to evoke feelings and build a connection between the audience and the design.

In terms of technique, I often blend digital tools with hands-on methods. For example, I use software for precision and visualization but also incorporate physical mock-ups or sketches to explore ideas. My style is characterized by boldness, experimentation, and a willingness to challenge norms, with an emphasis on creating a balance between aesthetics and purpose.

Designing brings a mixture of emotions, from excitement to a deep sense of fulfillment. The initial phase, where ideas first come to life, is particularly thrilling. There’s a joy in imagining how a concept can evolve and take shape. As the project progresses, I find satisfaction in problem-solving and refining the details. The completion of a design delivers a sense of pride, seeing how the work can connect with and inspire others. Designing fulfills me by allowing me to express creativity, tell a story, and leave a meaningful impact.

My journey as a designer was shaped by my diverse experiences and non-design skills, such as observation, storytelling, and adaptability. Growing up in Taiwan gave me a unique cultural lens that influences my work, while living in New York exposed me to various art forms and global perspectives. My early passion for visual intensity and bold colors led me to focus on designs that captivate attention. Participating in projects like the orchid-themed ceramic exhibition strengthened my appreciation for merging natural and artistic elements. These experiences taught me to be resourceful, curious, and empathetic—qualities that are crucial in design.

My growth path involves expanding beyond traditional graphic design into multidisciplinary art, including ceramics and multimedia installations. I plan to continue creating works that explore the relationship between body, space, and emotions. A dream project of mine is to design an immersive art installation that combines bold visuals, interactive elements, and storytelling to engage audiences on a sensory and emotional level. Ultimately, I hope to be remembered as a designer who pushed boundaries, inspired creativity, and left a meaningful imprint on the design world.

The beginning of a design career can feel overwhelming, but it’s important to stay curious, patient, and resilient. My advice is to focus on developing your personal voice while learning from others. Don’t be afraid to experiment, fail, and learn from those failures. Seek out feedback and mentorship, but trust your instincts too. A piece of advice that stayed with me is, “Good design is about solving problems, not just making things look pretty.” Always prioritize understanding the audience and the purpose behind a project. Finally, invest in continuous learning—whether through books, workshops, or just staying inspired by the world around you.

Success in design is not just about talent—it’s about consistency, collaboration, and staying open to change. Always push your boundaries and question assumptions. Be detail-oriented but don’t lose sight of the bigger picture. I recommend building strong communication skills to present your ideas effectively and collaborating seamlessly with clients and teams. Learn to balance creativity with practicality—remember that great design serves a purpose. Avoid getting stuck in trends; instead, focus on timeless principles. Lastly, stay inspired by exploring different cultures, art forms, and technologies. Success comes from passion, adaptability, and persistence.

My day starts with a cup of coffee and a review of my to-do list, which helps me prioritize tasks. I usually check emails and read design news or articles to stay updated. Depending on the day, I might be sketching concepts, refining designs on the computer, or experimenting with materials in the studio. Meetings with clients or collaborators are sprinkled throughout the week. I love finding small moments to step back and reflect, whether it’s during a walk or while doodling. My favorite part of the day is when I’m deeply immersed in creating, losing track of time while working on something meaningful.

I believe in balancing staying current with trends and sticking to my own personal style. While I don’t follow trends blindly, I do pay attention to them as they often reflect changes in culture and technology, which can inspire my work. I’m more focused on creating timeless pieces that resonate with people, rather than just jumping on the trend bandwagon. I gather inspiration from a wide range of sources, such as nature, art, travel, and even technology. Design trends can be helpful in understanding the pulse of the industry, but my aim is always to create designs that feel meaningful and unique to my personal vision.

Good design is about more than just aesthetics—it’s about function, user experience, and the ability to solve a problem. When I evaluate a product or project, I ask myself: Is it intuitive? Does it fulfill the purpose effectively? Is it aesthetically pleasing while still being practical? The design must also be cohesive with its context, whether it’s the space, audience, or purpose. A common mistake to avoid is overcomplicating things; simplicity often leads to the most impactful designs. For me, a good design strikes a balance between form and function, and leaves a lasting impression.

Deciding when a design is “ready” can be tricky, but it often comes down to a feeling of completeness. If the design serves its purpose, resonates with the intended audience, and meets all the goals I’ve set, then I consider it ready. It’s important to trust your intuition—sometimes you just know when it’s right. However, I also recognize that there’s always room for improvement, so I might revisit designs later if I feel there’s an opportunity to enhance them. I try not to overthink or get caught up in perfectionism, as that can hinder progress. Once a design feels resolved and fits its context, I move on to the next project.

My biggest design work so far would be my ceramic pieces displayed at the orchid exhibition in Queens, New York, in August 2024. It was a significant project where I explored the intersection of nature and craftsmanship. The design focused on the delicate, intricate nature of orchids, which I captured through ceramics. What makes this work special is the way I combined my skills in both art and design to create a tactile experience with a sense of fragility and beauty. The challenges in this project included translating organic forms into static materials, but it was immensely satisfying.

My favorite designer is Sato Kashiwa. His work inspires me because of his deep understanding of design's power to communicate. He has a way of blending simplicity with strong visual impact, and that’s something I admire. His approach to branding and design thinking has always influenced me, especially in how he handles color and minimalism.

As a Taiwanese living in the U.S., my cultural background plays a significant role in shaping my design approach. I bring elements of Taiwanese art, tradition, and my experiences in New York into my designs, which gives my work a unique perspective. Currently, I’m working on a project that explores the relationship between the body and space, which is deeply influenced by my cultural understanding of balance and harmony. I believe good design has the power to improve society by creating more thoughtful, functional, and aesthetically pleasing solutions. Personally, design has helped me streamline my life and approach to work, bringing a sense of clarity and purpose.

My work culture emphasizes creativity, collaboration, and open-mindedness. I believe that the best ideas come from diverse perspectives, so I highly value working with partners who bring different skills and viewpoints. It’s important for me to foster an environment where everyone feels comfortable sharing ideas and learning from one another. When selecting business partners or collaborators, I look for people who are passionate about what they do and who can align with my values of innovation and quality. I work both independently and in collaboration with others, depending on the project. In terms of corporate culture, I believe in having a clear vision while remaining adaptable. The core challenges of my profession include staying inspired while maintaining consistency, managing time effectively, and meeting the needs of clients while maintaining artistic integrity. A good designer should have a strong sense of empathy, attention to detail, and a passion for continuous learning.

As a designer, I believe it’s important to give back to the community that has supported me. I’ve been involved in pro bono work, offering design services for non-profit organizations that align with causes I believe in. I also participate in design events and conferences to support young designers, offering mentorship when possible. I think it’s essential for artists, designers, and architects to be engaged in humanitarian projects, as design can make a significant impact on improving the lives of others. Good design is not only about aesthetics but also about contributing to social good. I make it a priority to find opportunities where I can offer my expertise and help others succeed.

Participating in the A’ Design Award has been an incredibly rewarding experience. It gave me the opportunity to showcase my work on a global platform and gain recognition for my efforts. Three main benefits of participating in design awards and competitions are: 1) They provide an opportunity for exposure to a wider audience, 2) They allow you to receive feedback from experts in the field, and 3) They offer networking opportunities with fellow designers. Design competitions are important because they challenge you to push the boundaries of your creativity and technical skills, which ultimately contributes to your growth as a designer. Being named Designer of the Day was a truly humbling experience, and it motivated me to continue refining my craft.

The main principle of my design is the fusion of nature and civilization. The concept was inspired by the idea of a "Library in the Park, Art Museum in the Forest," where the brand identity reflects the harmonious blend of modern architecture and the surrounding natural environment. The inspiration stems from the architectural form of the building and its connection to nature, symbolizing knowledge amidst tranquility.

My main focus was to create a design that is both modern and rooted in its environment. I wanted to achieve a visual identity that reflects the dual nature of the library as a place for knowledge and artistic expression. I aimed to ensure that the branding would remain timeless and flexible enough to adapt to future changes while staying true to the library's core mission.

For this award-winning design, I plan to continue developing the brand identity across various applications as the library project progresses. The design will be adapted for signage, merchandise, and further communications once the library opens in 2025. My goal is to ensure that the identity remains strong and relevant as it evolves with the library’s physical space and its community.

The design process for the Taichung Public Library Brand Identity took approximately 3 months, from December 2020 to January 2021. This timeline involved conceptualization, refinement, and adjustments to ensure the design was both visually compelling and flexible for future applications.

This design was commissioned for the Taichung Public Library project, but I chose to pursue an inspiration that reflected the library's unique position in the city as both a repository of knowledge and a cultural space. I aimed to create an identity that captured both the library’s purpose and its connection to nature and modernity.

The design is currently being used by the Taichung Public Library, and it will be applied to signage, marketing materials, and merchandise as part of the library’s opening in 2025. I do not plan to lease or sell the rights; instead, I will continue to work on the brand's ongoing development and its implementation as the library project progresses.

The opportunity to create a brand identity for a public institution like the Taichung Public Library, which combines both knowledge and art, inspired me. I wanted to create a design that would serve both as a functional tool for the library’s identity and as a visual representation of its mission and values.

I was inspired by modern architectural designs, especially those that blend natural and man-made elements seamlessly. Additionally, my favorite designer, Satou Kashiwa, has greatly influenced my approach to simplicity and meaningful design. His ability to convey complex ideas through minimalistic forms was a key influence in my design process.

The target audience for this design is the local community and visitors of Taichung. The library and art museum's unique combination means the design must appeal to a diverse group, from scholars and students to families and art enthusiasts. It also aims to create an inviting and professional atmosphere for all visitors.

This design stands apart due to its thoughtful integration of nature and modernity, using the architectural elements of the building as a foundation. The undulating pattern in the logo adds a dynamic layer to an otherwise structured form, and the use of local culture through the Chinese character “Chung” gives it a unique cultural dimension that resonates with the community.

The name for the design, “Taichung Public Library Brand Identity,” was directly derived from the project's purpose. It represents the visual identity for the new public library and its role as a hub for knowledge and culture in Taichung. The name is straightforward, yet it encapsulates the essence of the space — an open, accessible environment for the community to engage with both knowledge and art.

I used a combination of traditional sketching and digital design tools. For digital work, I primarily used Adobe Illustrator for vector-based logo creation, Photoshop for mockups, and InDesign for layout and presentation. I also employed Procreate for hand-drawn elements to add a more organic feel.

The most unique aspect is the fusion of natural and architectural elements, particularly the fluid pattern within the logo that contrasts with the otherwise structured geometric design. It represents both the calmness of nature and the dynamic energy of a space dedicated to knowledge and art. Additionally, incorporating the Chinese character “Chung” adds a layer of cultural depth to the modern design.

I collaborated closely with architects and planners involved in the Taichung Public Library project. Their technical expertise helped ensure that the visual identity aligned with the building’s architectural concepts and the space's function. I also worked with a team of graphic designers to ensure the brand system’s consistency and flexibility across different applications.

Technology played a key role in both the design process and the implementation of the brand identity. Digital tools such as Adobe Illustrator and Photoshop allowed me to iterate quickly and explore different concepts, while also helping to create accurate mockups and prototypes. Additionally, technology will play a significant role in the eventual application of the identity to signage, digital platforms, and promotional materials.

Yes, the design was influenced by research into the library’s architectural design, its location within a park, and its dual function as both a library and art museum. I studied the surrounding environment to ensure the design felt connected to its natural surroundings. Additionally, I looked into the cultural significance of the Chinese character "Chung" to integrate meaningful local references.

One of the main challenges was ensuring that the design was flexible enough to work across various applications, from large exterior signage to smaller promotional materials. Another challenge was balancing modern, geometric elements with the organic shapes inspired by nature while maintaining brand consistency. The library’s future construction also posed challenges in visualizing the space before it was built.

I decided to submit the design to an international competition because I believe in the strength of the concept and wanted to gain recognition for the innovative fusion of architecture, nature, and culture. The design also represents a unique approach to public institutions, and I thought it would be beneficial to showcase it to a wider audience.

Through this project, I learned how to balance creativity with functionality. I also improved my ability to create flexible design systems that can adapt to different contexts and applications. This project deepened my understanding of how a brand can reflect both a physical space and its cultural context, and how design can tell a meaningful story.

One thing I would like to emphasize is how the design reflects a deep respect for the local culture while still embracing a modern, global perspective. It’s a brand identity that speaks to both the community and the future. The project was a wonderful opportunity to creatively merge architecture, nature, and culture in a meaningful way.

I have a background in graphic design, and I studied design at university, focusing on visual communication. Over the years, I’ve expanded my skills into various areas of design, including branding, digital design, and even ceramics. The combination of traditional and modern techniques has helped shape my unique design approach.

I’ve always been drawn to the idea of creating something that can communicate ideas and emotions visually. The process of transforming a concept into a visual experience is incredibly fulfilling for me. It’s the joy of seeing something come to life and resonate with others that motivates me to keep designing.

I chose to become a designer. It was always a field I was passionate about, and I’ve always enjoyed the creative freedom that comes with design. The decision was more about following my own interests and instincts rather than being forced into it.

I design a variety of things, including branding, digital design, and even ceramics. One area I wish to design more of is interactive design, where I can explore new ways for people to engage with design beyond just visual aesthetics.

Young designers should focus on developing their unique voice and perspective. It’s important to always be curious, experiment, and push boundaries. Surround yourself with inspiring people, and don’t be afraid to make mistakes along the way. Building a strong portfolio and constantly improving your craft is essential in becoming a legendary designer.

A good designer delivers functional and visually appealing work, but a great designer goes beyond that. A great designer has a unique perspective, pushes boundaries, and creates designs that evoke emotions, tell stories, and make a lasting impact. They constantly innovate and have a deep understanding of both design principles and human psychology.

A really good design is one that balances form and function seamlessly. It solves a problem while being visually engaging. When evaluating good design, I look for clarity, creativity, and whether it resonates with the intended audience. A good design should also be timeless, something that doesn’t feel outdated even after years.

Good design adds value by enhancing functionality, improving user experience, and creating a stronger emotional connection with people. It helps communicate ideas effectively and creates memorable experiences. Investing in good design leads to better results, whether it's for a business, product, or personal project.

If I had the time, I would love to work on designing interactive installations or experiences that engage people in a more immersive way. I would design for art galleries, museums, or public spaces, creating environments where design can spark curiosity, creativity, and personal reflection.

My dream project would be creating a large-scale, interactive installation that blends graphic design with ceramics. It would be something that allows people to physically engage with the design while also experiencing its visual and emotional impact. This project would combine my love for both digital and physical art forms.

My secret recipe for success is a combination of curiosity, patience, and experimentation. I believe that a designer should never stop learning, stay curious, and embrace new challenges. The secret ingredient, though, is staying true to my personal style while adapting to the needs of each project. It’s about finding the balance between creativity and practicality.

I am inspired by both historical and contemporary designers. I admire the works of designers like Paul Rand, who had a unique ability to merge simplicity with powerful communication, and Yayoi Kusama, who uses repetitive patterns and immersive environments to evoke emotion. I also look up to modern designers who push boundaries with technology and innovation.

Some of my favorite designs include the iconic logo of IBM by Paul Rand, which captures the essence of simplicity and strength in a timeless way. I also love the work of designers like Dieter Rams, whose minimalism has influenced much of modern design. Their designs are functional, yet deeply inspiring in terms of form and meaning.

I think my greatest design is one that blends both graphic design and ceramic art. It’s the way it brings together visual intensity with tactile experience, making the viewer not only see but also feel the design. What makes it great is the seamless interaction between the elements and how it tells a story through both visuals and textures.

To improve as a designer, it’s essential to constantly experiment, take on new challenges, and stay updated with the latest trends and tools. I also believe in feedback, whether from peers or clients, to grow and refine one’s skills. For me, I’ve always made it a point to keep pushing my boundaries and not be afraid to fail, because that’s how growth happens.

If I hadn't become a designer, I would likely have pursued something that still allows me to be creative, such as an artist or working in an art-related field. I have always been drawn to the world of visual arts, so my passion for creating would have led me down a different, but still creative, path.

Design, for me, is about problem-solving and creating visual experiences that communicate ideas effectively. It's a way of translating concepts into tangible forms that can be understood, felt, and experienced. Whether through graphic design, ceramics, or other mediums, design is the bridge that connects creativity with functionality.

Along the way, I've had the support of mentors and close friends who believed in my potential. My biggest supporter has been my family, especially my parents, who encouraged me to pursue my passion for art and design. Their belief in me has been a constant motivator throughout my career.

What has helped me become a great designer is the willingness to embrace failure as part of the learning process, constant experimentation, and my commitment to self-improvement. I’ve always focused on honing my craft, exploring new techniques, and pushing my boundaries in every project. Feedback and reflection have been crucial as well.

Before reaching my current level, I faced many obstacles, including self-doubt, lack of recognition early in my career, and the pressure to conform to trends rather than staying true to my unique style. It was challenging to establish myself and find a balance between creative freedom and client expectations. However, overcoming these challenges has shaped my design philosophy and resilience.

Designers should present their work in a way that tells a story. It’s not just about showcasing the final product, but also explaining the thought process and the challenges overcome in the design journey. Presenting work with context, demonstrating the problem-solving approach, and highlighting the impact the design has on the audience or user can make the presentation more meaningful.

My next project will focus on integrating vibrant colors and bold visual elements to create dynamic, attention-grabbing experiences. I’m planning to push boundaries in design, especially by exploring more experimental and interactive design solutions. Expect to see work that challenges conventional design and evokes strong emotional reactions.

My ultimate goal as a designer is to leave a lasting impact with my work, creating designs that inspire and challenge others. I want to bridge the gap between aesthetics and functionality, creating designs that are not only visually compelling but also purposeful and meaningful. Ultimately, I aim to contribute to the evolution of design in a way that influences positive change.

People expect a designer like me to deliver innovative and high-quality work that stands out. They expect creativity, originality, and the ability to solve complex problems in simple yet effective ways. Clients also expect professionalism, clear communication, and designs that not only meet but exceed their expectations. I strive to deliver designs that leave a lasting impression.

Design plays a crucial role in shaping how people interact with the world. It has the power to make life easier, more efficient, and enjoyable. Good design can solve problems, improve accessibility, and create positive social impact. It can also foster creativity, spark conversation, and bring awareness to important societal issues. Through thoughtful design, we can create environments that are more inclusive, sustainable, and enriching for all.

I am currently working on a project that explores the relationship between the body and space. This project excites me because it challenges me to think deeply about how our physical forms interact with and are influenced by the environments we inhabit. It’s an opportunity to merge art, design, and human connection into a cohesive expression.

The projects that gave me the most satisfaction are those where I was able to fully express my creative vision and see the positive impact on the audience or user. For example, my ceramics exhibit at the orchid exhibition in 2024 was incredibly fulfilling because it allowed me to blend craft with nature, creating a sensory experience that resonated with viewers.

I would like to see the design industry embrace more sustainable practices and prioritize ethical considerations. Designers have a responsibility to reduce waste, utilize eco-friendly materials, and create inclusive designs that cater to diverse audiences. I also hope the industry will foster greater collaboration and support for independent designers.

The design field is headed towards a more interdisciplinary and technology-integrated future. Advances in AI, AR, and VR will redefine how we create and experience design. I also foresee a stronger emphasis on sustainability, user-centric design, and designs that adapt to a rapidly changing world. The future of design will be both innovative and human-centered.

The time it takes to finalize a design project depends on its complexity and scope. For smaller projects, it may take a few weeks, while larger, more intricate designs can take several months or even a year. I believe in giving each project the time it needs to mature and achieve its full potential.

I start by thoroughly understanding the purpose and context of the project. This includes researching the client, target audience, and cultural or environmental factors. I then brainstorm concepts, sketch initial ideas, and identify the best direction for the design. It’s essential to have a strong foundation of research and inspiration before diving into the creation phase.

"Create with intention, design with empathy." This motto reminds me to always have a purpose in my work and to consider the emotions, needs, and experiences of the people who will interact with my designs.

It’s a two-way relationship. Design can set trends by introducing fresh ideas and pushing boundaries. However, trends often influence designs by reflecting cultural, technological, or social shifts. Great designers balance leading innovation with adapting to contemporary influences.

Technology is both a tool and a catalyst for creativity. It allows me to experiment with forms, materials, and interactions in ways that were previously unimaginable. For example, 3D modeling software helps visualize ideas, and AR or VR can create immersive design experiences. However, I ensure that technology serves the concept rather than dictating it.

I frequently use Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design, Blender for 3D modeling, and Procreate for digital sketches. My equipment includes a Wacom tablet, a high-resolution monitor, and sometimes a 3D printer for prototypes. Additionally, I use mood boards and sketchbooks to explore ideas offline.

Color, materials, and ambiance are essential in creating the emotional and functional impact of a design. Color sets the mood and attracts attention; materials add texture, durability, and sensory experience; ambiance shapes how people interact with and perceive the design. Together, they tell a cohesive story and create a memorable experience.

I wish people would ask about the story or inspiration behind my designs. It’s always fulfilling to share the thought process, challenges, and emotions that went into creating a piece. These questions show genuine curiosity and appreciation for the work.

I often wonder about the process: "What inspired this idea?" or "How was this made?" I admire the creativity and problem-solving that goes into great designs and reflect on how I can push my own boundaries.

My ideal design partner would be someone with complementary skills and a similar vision but who also challenges my ideas constructively. I believe in co-design because collaboration brings fresh perspectives, fosters innovation, and often leads to results that exceed what one person could achieve alone.

Mentors, clients, and fellow designers have influenced me the most. Mentors guide with their wisdom, clients push me to think outside the box, and fellow designers inspire through their creativity and feedback. These interactions continuously shape and refine my approach to design.

Books about creativity, art, and human psychology have had the most influence on my design. For example, The Art of Looking Sideways by Alan Fletcher inspired me to see the world differently, and Thinking, Fast and Slow by Daniel Kahneman helped me understand how people perceive and make decisions.

I developed my skills through consistent practice, taking on diverse projects, learning from mentors, and staying curious. I also challenge myself to learn new tools and techniques, which keeps my creativity sharp and my designs relevant.

Steve Jobs. His ability to merge design and functionality seamlessly while maintaining a focus on user experience is inspiring. I’d love to discuss how he balanced innovation with simplicity in his work.

Recognition feels rewarding as it validates my efforts, but fame comes with its own challenges, like maintaining originality and meeting expectations. I try to focus on the joy of creating rather than external pressures.

Color: Vibrant red—it’s bold and full of energy.

Place: Taipei—my hometown, full of inspiration and memories.

Food: Taiwanese street food, especially beef noodle soup.

Season: Autumn, when the weather is cool and colors are warm.

Thing: My sketchbook—it’s where all ideas start.

Brand: Muji, for its simplicity and thoughtfulness in design.

Once, I was working on a logo and realized after submitting it that I had misspelled the company name. Thankfully, the client found it amusing, and it became a running joke in our collaboration.

Seeing progress in my work, whether it’s a breakthrough idea or completing a tough task, makes my day. I motivate myself by revisiting my past successes and reminding myself of why I started designing.

Not obvious, but I was always creative, drawing on everything I could find and building things from scraps. My curiosity and love for creating were there from the start.

In a thousand years, I imagine design becoming more integrated with advanced technology, like AI and sustainable materials. Designers will focus on creating systems that adapt to human needs and environmental changes seamlessly.

I want my fans to know that every piece of my work carries a piece of my story. Design is not just about aesthetics but about connecting with people emotionally and making their lives better.

I’ve always been interested in the creative process, even as a child. Growing up, I enjoyed drawing and experimenting with different media. As I explored my passion for art, I discovered design as a way to merge creativity with problem-solving. Design felt like the perfect career because it allows me to express myself while helping others visually communicate their ideas.

My design studio focuses on creating visually compelling designs with an emphasis on both aesthetics and functionality. We work on a variety of projects ranging from branding to digital design, and we believe that each design should tell a story while meeting the client’s goals.

For me, design is about solving problems visually. It’s not just about making things look good, but about understanding the needs of the audience and creating solutions that communicate effectively.

I enjoy designing projects that involve storytelling, such as branding and digital experiences. I love creating designs that evoke emotions and connect with people on a deeper level.

One of my favorite designs is a branding project I worked on for a small business. The challenge was to create a unique visual identity that captured the essence of the brand. It was incredibly rewarding to see how the design helped the business grow and connect with its audience.

The first design I did for a company was a logo for a local coffee shop. It was a simple project, but it taught me a lot about brand identity and the importance of simplicity in design.

I love working with digital tools, particularly Adobe Illustrator and Photoshop. I also enjoy exploring new technologies like augmented reality (AR) to create immersive design experiences.

I feel the most creative when I am in a relaxed state, like when I’m outside in nature or during quiet moments at home. Being in a calm environment allows me to think more freely and come up with new ideas.

I focus on both the aesthetic and functional aspects of a design. It’s important that the design is visually appealing but also serves its purpose effectively.

I often feel excited and passionate when I’m designing. The process of creating something from scratch and solving visual challenges is very fulfilling.

When my designs are realized, I feel proud and accomplished. It’s amazing to see an idea come to life and know that it’s making an impact.

A successful design is one that effectively communicates its message and solves the problem it was created for. It should be aesthetically pleasing, functional, and resonate with the intended audience.

I first consider the clarity of communication. Is the message clear? Does it serve its purpose? Then, I look at the aesthetics and how the design makes the audience feel.

Designers have a responsibility to create sustainable and inclusive designs that are mindful of their environmental impact. We must also be aware of how our designs affect society and strive to make positive contributions.

The design field is constantly evolving, especially with advancements in technology. We are moving towards more immersive and interactive design experiences, like virtual and augmented reality. The future of design will likely be more focused on personalization and sustainability.

My last exhibition was in August 2024 at the Orchid Exhibition, where I showcased ceramic artworks. It was a great experience, and I plan to hold my next exhibition in the near future, focusing on eye-themed artworks and digital design pieces.

My design inspiration comes from many places—nature, travel, everyday experiences, and even dreams. I feed my creativity by staying curious, constantly learning, and experimenting with new techniques and media.

I like to challenge visual intensity, using vibrant colors to capture attention. My style tends to focus on bold and striking visuals, often playing with contrasts and textures to create an engaging experience. I believe design should provoke emotions and spark curiosity, so I incorporate elements that stand out and leave a lasting impression.

I live in Astoria, New York, but I’m originally from Taiwan. My cultural heritage definitely influences my design work, especially in my appreciation for simplicity, balance, and harmony in design. Living in a multicultural environment like New York exposes me to diverse influences, which I incorporate into my work. However, sometimes it can be challenging to balance traditional elements with modern aesthetics.

I work closely with companies to understand their vision, goals, and target audience. We collaborate to create designs that not only look great but also communicate the brand’s message effectively. It’s a process of constant feedback and iteration.

My suggestion to companies is to choose a designer who understands the brand’s vision and can create a consistent visual language. It's important to look at their portfolio and see if their design style aligns with your company’s values. Open communication and clear expectations are key to a successful collaboration.

My design process usually begins with research and gathering inspiration. I then create sketches or mockups to explore different ideas, followed by feedback from the client. After refining the concept, I move on to the final design, making sure it aligns with the goals and vision.

Some of my favorite design items at home are: a modern lamp I picked up during my travels, a minimalistic chair that blends comfort and style, a custom-made sculpture, a set of vibrant ceramic mugs, and a framed print from an artist I admire.

A typical day for me starts with a cup of coffee and some quiet time to plan my tasks. I spend the morning working on design projects, often collaborating with clients. In the afternoon, I might attend meetings or research new trends. Evenings are my time to relax and recharge—sometimes I go for a walk, or I read to feed my creativity.

My advice for young designers is to stay curious and never stop learning. Don’t be afraid to experiment and make mistakes—they’re a part of the process. Building a strong portfolio and networking with others in the industry is essential, as is finding your own unique style.

The positives of being a designer are the creative freedom and the ability to solve problems in unique ways. It’s rewarding to see your work make a real-world impact. The downside can be the pressure of tight deadlines and managing multiple projects at once, but that’s part of the challenge.

My golden rule is to always prioritize clarity and simplicity. A good design should communicate clearly and not overwhelm the audience.

I believe creativity, problem-solving skills, and the ability to communicate effectively are essential for a designer. Technical skills with design software are important, but a designer’s ability to understand and address the needs of the client is key.

I mainly use Adobe Illustrator, Photoshop, and InDesign for my design work. For ceramics, I rely on traditional tools and materials like clay, glazes, and kiln equipment. I also keep a collection of design books and magazines to stay inspired.

I manage my time by breaking down my tasks into smaller, manageable chunks and setting clear priorities. I also make sure to take breaks to avoid burnout and stay focused.

The time it takes can vary depending on the complexity of the project. For a simple design, it may take a few days, while a more intricate project could take weeks or even months.

The most frequent question I get is, “What’s your design process?” People are always curious about how I approach a project from start to finish.

My most important job experience was working with a well-known brand on a major redesign project. It taught me the importance of collaboration and meeting high expectations, while also allowing me to stretch my creative skills.

Some of my clients include small businesses, startups, and nonprofit organizations. I’ve also worked with brands in the fashion and tech industries.

I enjoy branding and identity design the most because it allows me to create a comprehensive visual language that tells a brand’s story and communicates its values.

In the future, I plan to expand my design studio and collaborate with more international clients. I’m also looking into incorporating more interactive design elements into my work.

I work both independently and as part of a team. While I enjoy the freedom of working solo, I also appreciate collaborating with other designers and clients to bring fresh ideas to the table.

I’m currently working on a few exciting design projects, including a rebranding for a nonprofit and a new digital art series that explores visual storytelling.

People can contact me through my website or social media platforms, where I regularly post updates about my work and projects.

I would just like to say that design is an ongoing journey of learning and discovery. It’s important to remain open to new ideas and continually push yourself to grow as a designer.

The Taichung Public Library Brand Identity blends nature and civilization by reflecting both the building’s modern architecture and its connection to the surrounding park. This balance influenced my design choices, like using clean, structured lines alongside flowing, organic shapes in the logo. I wanted the visuals to represent the library’s role as a peaceful yet vibrant place where knowledge and community come together. The combination of these elements creates a brand that feels both modern and grounded in its natural environment.

The flowing pattern in the logo was inspired by the idea of diving into an ocean of books, representing the endless possibilities of knowledge. I wanted to soften the structured, blocky elements to make the design feel more dynamic and engaging. This fluid movement captures the excitement of discovery and learning while still connecting to the library’s modern, architectural style. It’s a way to visually reflect the library’s purpose as a space for exploration.

Designing for a building that isn’t open yet meant creating something timeless and adaptable. I focused on a design rooted in the library’s mission and its architectural features, ensuring it would stay relevant over the years. I also made the branding flexible enough to grow with the library, allowing it to evolve if needed. This way, the design stays meaningful even as the library itself takes shape.

The library’s location in the park directly influenced the branding. For example, the black block in the logo represents the library’s position within the park, anchoring it visually. I also used geometric fonts and layouts to reflect the building’s modern structure while adding design elements that feel open and inviting. Every detail was designed to connect the brand to the library’s physical space and purpose.

Including the Chinese character “Chung” in the logo was my way of honoring the city's name while keeping the design modern. I stylized the character to fit the geometric, block-based theme, blending tradition with contemporary design. This approach highlights Taichung’s cultural identity and positions the library as both rooted in history and forward-looking. It creates a brand that feels meaningful to the local community but also appealing globally.

To ensure the branding worked in all contexts, I created a flexible design system with core elements like the logo, color palette, and patterns. These elements adapt easily across different applications, like signage and merchandise, while still feeling connected. For example, the corner cuts from the logo were used as a recurring theme. This approach keeps everything recognizable and consistent no matter where it’s used.

I chose green and black for the color palette to represent nature and authority. Green reflects growth, calmness, and the library’s connection to the park, while black adds a sense of professionalism and trust. Together, these colors create a brand that feels approachable yet serious. It visually represents the library’s role as both a cultural and natural space.

The block shapes in the branding were inspired by the library’s square architectural design. These shapes mirror the building’s structure, creating a strong connection between the brand and the physical space. At the same time, the arrangement of the blocks suggests movement and interaction, reflecting the dynamic nature of learning. This approach ties the branding closely to the library’s identity.

The library’s dual purpose as both a library and art museum influenced the branding by combining quiet learning with creative energy. The flowing logo reflects this balance, symbolizing both the flow of knowledge and artistic inspiration. I wanted the branding to feel structured yet open to interpretation, just like the space itself. This duality captures the library’s unique role as a place for both study and creativity.

Winning the Bronze A'Design Award was a great honor because it recognized how the project balanced creativity and functionality. The branding connects with users through thoughtful choices, like the meaningful use of colors and the connection to the building’s architecture. Every design detail serves both an aesthetic and practical purpose, creating a brand that’s beautiful and useful. This combination of imagination and practicality makes the identity stand out.