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Fernando Andrade

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Interviews med Fernando Andrade

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Designlegende Interview

50 spørgsmål

I graduated in 2004 from the Federal University of Pará. I was influenced by Amazonian regional architecture, where we practiced sustainable architecture since the 1980s, even before the term "sustainability" existed.

Could you please tell us a bit about your design background and education?

I graduated in 2004 from the Federal University of Pará. I was influenced by Amazonian regional architecture, where we practiced sustainable architecture since the 1980s, even before the term "sustainability" existed. Climate concerns have always been a prevalent theme in local research. Immersed in this context, my design philosophy developed. In times when climate change is so much discussed, the economy of resources, and the human scale as a stimulating agent in people's lives, these reflect the essence of my work.

What motivates you to design in general, why did you become a designer?

I've been exposed to the arts in general since I was a child. I've always loved freehand drawing. I took several fine arts courses as a child. It was almost a natural path to my design education. I think inventiveness is what motivates me to continue designing to this day, whether in the field of technical or aesthetic experimentation.

Did you choose to become a designer, or you were forced to become one?

It was a natural path. I've always had an aptitude for drawing and building things. I developed skills in drawing, woodcarving, and model building, even before any technical training.

What do you design, what type of designs do you wish to design more of?

Building Architecture. Cultural and Institutional

What should young designers do to become a design legend like you?

I think dedication. You have to put passion into what you do.

What distinguishes between a good designer and a great designer?

Inventiveness. Experimenting with something new.

What makes a good design a really good design, how do you evaluate good design?

A good concept behind the form. It must deny fads.

What is the value of good design? Why should everyone invest in good design?

According to industry research, design is the number one factor in product selection, second only to price, which is the number one factor. I think that explains it.

What would you design and who would you design for if you had the time?

A temporary pavilion for the Serpentine Gallery.

What is the dream project you haven't yet had time to realize?

An airport.

What is your secret recipe of success in design, what is your secret ingredient?

Dedication and care in the act of designing

Who are some other design masters and legends you get inspired from?

Norman Foster e Niemeyer

What are your favorite designs by other designers, why do you like them?

I like Zaha Hadid. I like shapes that lead the eye.

What is your greatest design, which aspects of that design makes you think it is great?

Amazon Bus Station. The way the space enhances the user experience.

How could people improve themselves to be better designers, what did you do?

In-depth study in related areas: Such as graphic design, environmental comfort, structures and materials technology.

If you hadn't become a designer, what would you have done?

It never crossed my mind to be anything other than that.

How do you define design, what is design for you?

I believe that design for me is the translation of the variables absorbed by the creator influenced by a certain sociocultural context.

Who helped you to reach these heights, who was your biggest supporter?

Close friends encouraged me to participate in awards and promote my work.

What helped you to become a great designer?

resilience

What were the obstacles you faced before becoming a design master?

Getting customers to buy into an innovative idea

How do you think designers should present their work?

Regardless of the scale or value, I believe it should be treated as if it were the most important thing in your life.

What's your next design project, what should we expect from you in future?

It will be a planetarium. Technical and aesthetic experimentation can be expected.

What's your ultimate goal as a designer?

Publish a book with my works and leave something that will somehow improve people's lives in the future.

What people expect from an esteemed designer such as yourself?

Quality, care and inventiveness.

How does design help create a better society?

Through the promotion of well-being, inclusion, economy, and environmental and social responsibility.

What are you currently working on that you are especially excited about?

A planetarium. An original structural scheme excites me.

Which design projects gave you the most satisfaction, why?

Amazon Bus Station was one. Because of its objective as a public space of social relevance.

What would you like to see changed in design industry in the coming years?

I've noticed that the industry has become interested in professionals with a high level of social media engagement, even more so than the quality of their work, and this concerns me.

Where do you think the design field is headed next?

I think it's a good path. Today, design carries with it not only the primary function of objects, but also causes.

How long does it take you to finalize a design project?

It's variable. It depends on the scale, the program and the complexity of the solution.

When you have a new design project, where do you start?

By a sketch, no doubt.

What is your life motto as a designer?

Never stay in a comfort zone.

Do you think design sets the trends or trends set the designs?

The trend defines the design.

What is the role of technology when you design?

It's fundamental. It enables things that took years to produce without its use.

What kind of design software and equipment do you use in your work?

3D modeling, parametric, BIM and environmental comfort.

What is the role of the color, materials and ambient in design?

As is known, color has a psychological influence on people's lives, which is fundamental in the sensory experience of the designed space.

What do you wish people to ask about your design?

if I considered all levels of age, mobility and social classes and ethnicities.

When you see a new great design or product what comes into your mind?

That only the human mind could do this. AI will never replace human invention.

Who is your ideal design partner? Do you believe in co-design?

The ideal partner would be the one who accepts the best idea of the team, without vanity.

Which people you interacted had the most influence on your design?

My teachers. I am grateful to many of them.

Which books you read had the most effect on your design?

Books on the works of Grimshaw, Renzo Piano, Norman Foster and Niemeyer and Lelé.

How did you develop your skills as a master designer?

Researching and studying.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Norman Foste and Renzo Piano.

How do you feel about all the awards and recognition you had, is it hard to be famous?

It is a feeling of recognition for work done with dedication.

What is your favorite color, place, food, season, thing and brand?

Green, Amazon, pink shrimp, summer, watches and Breguet.

Please tell us a little memoir, a funny thing you had experienced as a designer?

I once made a sketch and left it on the table, thinking the client wouldn't approve it, so I started working on something more feasible. The client, seeing the sketch discarded on the table, asked how I was going to build it. I didn't know how to do it yet, but I said I was ready to start construction. In the end, everything worked out.

What makes your day great as a designer, how do you motivate yourself?

A challenging project, regardless of the scale of the project.

When you were a little child, was it obvious that you would become a great designer?

Yes, it always was.

What do you think about future; what do you see will happen in thousand years from now?

I believe in the presence of robots in our lives and new types of intersocial relationships.

Please tell us anything you wish your fans to know about you, your design and anything else?

I think respect for others, more tolerance in the world and a spirit of collectivity and civility.

Designerinterview

40 spørgsmål

I've always had an aptitude for the arts in general, and I was encouraged from a young age in fine arts schools. It was almost a natural path to design.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I've always had an aptitude for the arts in general, and I was encouraged from a young age in fine arts schools. It was almost a natural path to design.

Can you tell us more about your company / design studio?

My design studio is a diverse, multidisciplinary team spanning graphic design, architecture, and engineering. Our design efforts are collaborative and encompass all phases of the creative process.

What is "design" for you?

Design is the physical expression of variables absorbed by the designer at a given time and sociocultural context.

What kinds of works do you like designing most?

Building architecture. Cultural and institutional buildings.

What is your most favorite design, could you please tell more about it?

Amazon Bus Station. This is a public transportation platform where user experience and human scale are fundamental design aspects.

What was the first thing you designed for a company?

Corporate headquarters

What is your favorite material / platform / technology?

I really enjoy working with steel structures because of the wide range of possibilities available for exploring the material.

When do you feel the most creative?

In the mornings.

Which aspects of a design do you focus more during designing?

I focus a lot on structural rigor and environmental comfort issues.

What kind of emotions do you feel when you design?

I feel uneasy until all technical issues are resolved.

What kind of emotions do you feel when your designs are realized?

I'm happy when they are well received by users.

What makes a design successful?

Dedication.

When judging a design as good or bad, which aspects do you consider first?

The form.

From your point of view, what are the responsibilities of a designer for society and environment?

Total, I believe in the power of design as an element that drives environmental awareness.

How do you think the "design field" is evolving? What is the future of design?

I believe we're on the right track. Today, products carry more than just concepts inherent to their function; they carry causes!

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

International Architectural Awards, in 2024.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

I'm always aware of global contemporary production, but I always incorporate local cultural values and climate conditions. This is a constant in my work.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would define my work as a contemporary global, but a regional approach to problems.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Absolutely. I live in the Amazon region, and the issue of sustainability has been present even before the term became globally accepted. Environmental comfort, cost-effectiveness, and structural rigor are constants in my design work.

How do you work with companies?

Through direct hiring we work with design services in architecture and construction.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

I believe that award-winning professionals with a strong presence in specialized magazines are a good filter when hiring a good designer.

Can you talk a little about your design process?

I believe that award-winning professionals with a strong presence in specialized magazines are a good filter when hiring a good designer.

What are 5 of your favorite design items at home?

Books, stereo, computer, smartphone and watches.

Can you describe a day in your life?

My day can be summed up in architecture, taking care of my physical health, reading and studying.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Don't be afraid to experiment!

From your perspective, what would you say are some positives and negatives of being a designer?

The good part is knowing that design is the second most important factor when choosing a product, second only to price. The bad part is that the contractor sometimes interferes with the design. This is quite frustrating.

What is your "golden rule" in design?

Good design should be fashion-averse and present only the essentials.

What skills are most important for a designer?

Sensitivity and inventiveness

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I work a lot with sketches and 3D computer modeling.

Designing can sometimes be a really time consuming task, how do you manage your time?

No matter how tight deadlines are, I never neglect my mental and physical health. I incorporated this into my routine a while ago.

How long does it take to design an object from beginning to end?

It depends on the scale, program demands, and complexity of the solution. But it can take months to years.

What is the most frequently asked question to you, as a designer?

How am I going to solve this problem?

What was your most important job experience?

The construction of the Amazon Bus Station

Who are some of your clients?

Public institutions and private companies

What type of design work do you enjoy the most and why?

Institutional and cultural projects.

What are your future plans? What is next for you?

I have a future project to write a book bringing together my main built and unbuilt projects.

Do you work as a team, or do you develop your designs yourself?

We work with a diverse and multidisciplinary team.

Do you have any works-in-progress being designed that you would like to talk about?

I am currently working on a Planetarium project.

How can people contact you?

Through my Instagram profile and website.

Any other things you would like to cover that have not been covered in these questions?

I'd like to congratulate this renowned awards program for its initiative in hosting rounds of interviews with the award-winning designers! Design discussions are crucial to the direction of this important industry!

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