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Sanda Strugar

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Interviews med Sanda Strugar

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Designlegende Interview

50 spørgsmål

I enrolled at the Faculty of Architecture in Podgorica, where I specialized in urban planning. During my specialization, I decided to explore the field of jewelry design.

Could you please tell us a bit about your design background and education?

I enrolled at the Faculty of Architecture in Podgorica, where I specialized in urban planning. During my specialization, I decided to explore the field of jewelry design. Up until then, I had created many personal designs that remained just for me. This transition allowed me to channel my architectural knowledge and creativity into crafting unique and intricate pieces of jewelry. My background in architecture has greatly influenced my design approach, bringing a structured yet innovative perspective to my jewelry creations.

What motivates you to design in general, why did you become a designer?

I am motivated by the diversity and dynamic nature of design. Becoming a designer was the only way I could truly express my essence and nature. The ability to create unique, meaningful pieces that reflect both my vision and the individuality of my clients drives me every day. Design allows me to bring beauty into the world and to share a part of myself through my creations.

Did you choose to become a designer, or you were forced to become one?

If others had their way, I would have pursued a career in architecture, for which I studied. However, my soul chose design.

What do you design, what type of designs do you wish to design more of?

I design jewelry, and I am fortunate to already be creating the pieces I dream of. However, I am always excited about designing things I haven't yet imagined are possible. My goal is to continuously challenge and surpass myself, exploring new realms of creativity and innovation.

What should young designers do to become a design legend like you?

Young designers should listen to themselves, not the surroundings. If they find their true calling, they need to be persistent and dedicated. By staying true to their vision and continuously working hard, they will eventually receive all the accompanying benefits, including the title of a design legend.

What distinguishes between a good designer and a great designer?

A good designer creates functional and aesthetically pleasing designs, meeting the client’s needs and expectations. However, a great designer goes beyond that—they innovate and push the boundaries of creativity. A great designer listens deeply to their clients but also brings their own unique vision and expertise to the table, creating designs that are not only beautiful and functional but also evoke emotion and tell a story. They continuously seek inspiration, embrace feedback, and are always evolving their craft.

What makes a good design a really good design, how do you evaluate good design?

A really good design combines functionality, aesthetics, and innovation. It solves a problem, is visually appealing, intuitive to use, and emotionally engaging. I evaluate good design by considering its functionality, aesthetics, innovation, user experience, and emotional impact.

What is the value of good design? Why should everyone invest in good design?

Good design enhances functionality, aesthetics, and user experience. Investing in good design improves efficiency, visual appeal, brand image, longevity, emotional connection, and encourages innovation. This leads to greater satisfaction and success.

What would you design and who would you design for if you had the time?

If I had the time, I would love to design jewelry for the Met Gala event. It would be an incredible opportunity to showcase unique and extravagant pieces on such a prestigious platform. My dream clients would include Ciara, Johnny Depp, Tom Hardy, Kate Middleton, and many others. Designing for these distinguished personalities would be an honor and an exciting challenge, allowing me to create truly exceptional and memorable jewelry.

What is the dream project you haven't yet had time to realize?

A dream project I haven’t yet had time to realize is a collaboration with Anna Wintour, the Editor-in-Chief of Vogue. Working with her to create a special jewelry collection would be a tremendous honor and an exciting challenge.

What is your secret recipe of success in design, what is your secret ingredient?

My secret ingredient for success in design is magic—the spark of creativity and passion that turns ideas into extraordinary designs. It comes from a deep love for the craft and a belief in the potential of every project

Who are some other design masters and legends you get inspired from?

only legend for me is Elsa Peretti

What are your favorite designs by other designers, why do you like them?

One of my favorite designs is Elsa Peretti’s Bone Cuff. I admire it because she took inspiration from human bones, blending natural forms with artistic design. It inspires me to explore unconventional sources for design ideas.

What is your greatest design, which aspects of that design makes you think it is great?

My favorite design is the Inaequo ring. It’s made of 14k yellow gold and features a 150ct smoky topaz with 42 smoky diamonds. The flawless craftsmanship and luxurious materials make it a standout piece in my collection.

How could people improve themselves to be better designers, what did you do?

To be a better designer, focus on personal growth and creativity. Spend time in nature for inspiration and listen to quality music to stimulate creativity. These practices have been essential for my own development as a designer.

If you hadn't become a designer, what would you have done?

I would be singer and architect

How do you define design, what is design for you?

For me, design is about making the world a more beautiful place. It’s a way to transform ideas into tangible forms that enhance our surroundings and improve our lives. Design adds value and meaning to objects, spaces, and experiences, turning the ordinary into the extraordinary. Without design, the world would lack the aesthetic and functional elements that make life more enjoyable and inspiring.

Who helped you to reach these heights, who was your biggest supporter?

My biggest supporters have been my family and friends. Their constant encouragement and belief in me have been crucial in helping me reach these heights as a designer.

What helped you to become a great designer?

What helped me become a great designer is the influence of my father. His passion for music and art, along with his support and encouragement, inspired me to follow my own creative path.

What were the obstacles you faced before becoming a design master?

Before becoming a design master, I faced various obstacles, including skepticism from others and challenges in establishing myself in the industry. I overcame these challenges through perseverance and a strong determination to make a difference in the world of design. My passion for creating meaningful and beautiful pieces drove me to keep pushing forward despite setbacks. Each challenge taught me valuable lessons and helped me grow, ultimately leading me to where I am today.

How do you think designers should present their work?

Designers should present their work with authenticity and originality. It’s important to showcase their unique vision and stay true to their own style.

What's your next design project, what should we expect from you in future?

I can’t reveal too much about my next project at the moment, but I promise it will be exciting and innovative. Stay tuned and follow our journey for updates—I won’t disappoint you!

What's your ultimate goal as a designer?

My ultimate goal as a designer is to change the course of the design world and be remembered for my unique contributions. I want to create a lasting legacy and inspire future generations.

What people expect from an esteemed designer such as yourself?

People expect me to keep advancing and pushing the boundaries of design. As an esteemed designer, it’s important for me to innovate, set trends, and deliver exceptional work.

How does design help create a better society?

Design helps create a better society by enriching our environment with beauty and functionality. It transforms everyday objects and spaces into art, enhancing our quality of life and creating a more aesthetically pleasing and inspiring world.

What are you currently working on that you are especially excited about?

Right now, I’m incredibly excited about a new project where I’m collaborating with Swiss partner who is expert in rare gemstones. We’re working on a collection that features some of the most exquisite and rare stones, and I’m thrilled about the unique opportunities this project presents. Stay tuned for more updates—this is a project we are very proud of, and I can’t wait to share the results with everyone!

Which design projects gave you the most satisfaction, why?

The project that gave me the most satisfaction was my collaboration with A’ Design Award. It was my first world prestigous award, which made it a significant milestone in my career and a rewarding recognition of my work.

What would you like to see changed in design industry in the coming years?

I would like to see more emphasis on handcrafted design and less reliance on 3D technology. Traditional craftsmanship offers unique value and authenticity that digital tools alone cannot achieve.

Where do you think the design field is headed next?

I see the design field moving towards more digital and automated solutions, but I hope we don’t lose the unique spark and soul that traditional craftsmanship brings to design.

How long does it take you to finalize a design project?

The duration to finalize a design project depends on the complexity of the idea, production methods, and materials used. It can range from a few weeks to several months based on these factors.”

When you have a new design project, where do you start?

I start a new design project by understanding the client’s needs and finding inspiration from various sources like nature and art.

What is your life motto as a designer?

My life motto is: ‘Fashion is fleeting, but jewelry is eternal.’ I create pieces that are timeless and enduring, beyond just trends.

Do you think design sets the trends or trends set the designs?

I think design sets the trends, especially when it is original and has soul. Unique designs can create new trends in the industry.

What is the role of technology when you design?

Technology can play a role in the design process depending on the client’s needs and the specifics of the project. However, I always prioritize traditional craftsmanship and manual techniques in my work. While technology offers useful tools and possibilities, I believe that the true essence of design lies in the personal touch and artistry that only handmade creations can achieve.

What kind of design software and equipment do you use in your work?

I don’t use any design software or high-tech equipment for my work. Instead, I rely on simple tools like paper and pencil for sketching my designs. My main resources are constant communication and collaboration with skilled artisans who have decades of experience. This hands-on approach allows me to develop my ideas and ensure that my designs are brought to life with the highest quality craftsmanship.

What is the role of the color, materials and ambient in design?

In design, color, materials, and ambient play crucial roles in creating an aesthetic and meaningful experience. For me, gold and colors that are pleasing to the eye are central to my designs. I use a wide spectrum of colors provided by gemstones from Mother Nature to enhance the beauty of each piece. The choice of materials and the overall ambiance of the design help evoke emotions and convey a sense of elegance and timelessness.

What do you wish people to ask about your design?

I wish people would ask about the symbolism and stories behind each unique piece of my design. I enjoy sharing the deeper meaning and inspiration behind my creations.

When you see a new great design or product what comes into your mind?

When I see a new great design or product, I feel a deep sense of admiration and inspiration. I appreciate the creativity and skill involved in creating it.

Who is your ideal design partner? Do you believe in co-design?

I’m still figuring out the concept of co-design, so I don’t have a specific ideal partner in mind. I’m open to collaboration if it aligns with my vision and offers a creative exchange of ideas.

Which people you interacted had the most influence on your design?

My family and the brilliant individuals I’ve met throughout my career have had the most influence on my design. Their support, inspiration, and insights have been invaluable to me.

Which books you read had the most effect on your design?

The book ‘The Life and Work of Antoni Gaudí’ had a profound effect on my design. It offers insights into Gaudí’s innovative approach and has inspired my own creative process.

How did you develop your skills as a master designer?

I developed my skills from a young age by drawing and being inspired by beautiful design pieces around me. This passion motivated me to refine my craft through practice, learning, and exploration.

Irrelative of time and space, who you would want to meet, talk and discuss with?

elsa Peretti

How do you feel about all the awards and recognition you had, is it hard to be famous?

I am very grateful for the awards and recognition I have received so far, but I see them as just the beginning of my journey. While it’s wonderful to be acknowledged for my work, I remain focused on the future and excited about the opportunities and successes that lie ahead. I believe that fame and recognition come with their own challenges, but I am committed to staying grounded and continuing to grow as a designer. The real reward for me is the chance to keep creating and pushing the boundaries of my craft.

What is your favorite color, place, food, season, thing and brand?

My favorite color is turquoise, food is pasta, place is Montenegro, season is spring, thing is jewelry, and brand is Sanda Design.

Please tell us a little memoir, a funny thing you had experienced as a designer?

One memorable and funny experience I had as a designer was when I was commissioned to create an extremely luxurious piece of gold jewelry for a husband to give to his wife for their 30th wedding anniversary. I spent a lot of time and effort crafting a beautiful and elegant piece, only to discover that the wife was allergic to gold! It was an unexpected twist, but it became a humorous reminder of the importance of thoroughly understanding a client’s needs and preferences. In the end, we were able to adapt the design to use a different material, and the couple was very happy with the final result. This experience taught me a valuable lesson about attention to detail and communication in the design process, and it remains one of my favorite stories to share.

What makes your day great as a designer, how do you motivate yourself?

A great day for me as a designer involves being around positive people, enjoying good energy, and experiencing nice weather. I motivate myself by focusing on the joy of creating and the satisfaction of seeing my designs come to life.And beautiful reactions of my clients.

When you were a little child, was it obvious that you would become a great designer?

When I was a little child, it wasn’t immediately apparent that I would become a great designer. I was a very joyful and energetic kid, with a love for artistic activities and creativity, but there weren’t any clear indications at that time that I would end up pursuing a career in design. My early years were filled with playful artistic explorations, and it was only as I grew older that I started to realize my deep passion for design. My journey to becoming a designer was a gradual process, where my childhood interests evolved into a dedicated pursuit of creating beautiful and meaningful work.

What do you think about future; what do you see will happen in thousand years from now?

When I think about the future, especially a thousand years from now, it’s a fascinating and somewhat abstract concept. While it’s challenging to predict exactly what will happen, I believe that the pieces of jewelry created by Sanda Design, made from precious and timeless materials, will still hold their value and beauty. I like to imagine that these pieces will be cherished heirlooms passed down through generations, keeping a part of my creative spirit alive.

Please tell us anything you wish your fans to know about you, your design and anything else?

I want my fans to know that each piece from Sanda Design is created with passion and care. My designs are inspired by nature and art, and I see jewelry as a way to express emotions and celebrate moments. I’m always learning and growing as a designer, aiming to bring joy and beauty into people’s lives.

Designerinterview

40 spørgsmål

My background in art and design comes from growing up in an artistic family with a long tradition in design. From a young age, I knew that design was my calling, though I initially thought it would be in fashion due to…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

My background in art and design comes from growing up in an artistic family with a long tradition in design. From a young age, I knew that design was my calling, though I initially thought it would be in fashion due to my love for clothing. Ultimately, it was jewelry design that captured my heart and became my true passion.

Can you tell us more about your company / design studio?

Sanda Design was founded in October 2019, and since then, we have achieved various successes, including showcasing our collections at Milan Fashion Week for the 2021/22 seasons. We are proud to have satisfied clients from all around the world with our unique and innovative designs.

What is "design" for you?

For me, design is a form of expression and a way for designers to respond to various themes and ideas. For example, the 'Bottom' ring is a statement piece addressing the issue of ocean pollution and the health of marine environments.

What kinds of works do you like designing most?

I enjoy designing pieces that combine artistic expression with meaningful themes. My favorite works are those that tell a story or raise awareness about important issues. I find most of my inspiration in nature, which influences my designs and creative process.

What is your most favorite design, could you please tell more about it?

It’s very difficult for me to choose just one favorite design because each piece of jewelry is unique and made with exceptional care and love. I take great pride in every creation at Sanda Design, and each piece tells a fantastic story. For example, the 'Bottom' ring is very special to me; every detail is meticulously designed to represent marine life and convey a message of environmental conservation, urging us to help protect our oceans.

What was the first thing you designed for a company?

The first thing I designed for the company was the 'THE GODDESS' collection. This collection was initially created in a 2D format, featuring geometric forms and designs.

What is your favorite material / platform / technology?

My favorite materials are definitely precious metals like platinum, gold, and silver. As for techniques, I particularly love handcrafting because it is the only process in the world of 3D printing that still carries a personal touch and soul.

When do you feel the most creative?

My creativity comes from everything around me, but I feel most inspired and creative when I am in nature. Nature is one of the most beautiful creations and provides endless inspiration for my designs.

Which aspects of a design do you focus more during designing?

When designing, I focus primarily on translating the concepts in my mind into a tangible reality through careful attention to detail and balance. I work hard to ensure that every element is thoughtfully crafted to bring my vision to life.

What kind of emotions do you feel when you design?

Every time I design, I experience the same emotion: the excitement of creation and the joy of bringing a new “baby” into the world. It’s a fulfilling process that helps me beautify and add meaning to the world around us.

What kind of emotions do you feel when your designs are realized?

When my designs are realized, I feel a deep sense of pride and joy, but also a touch of sadness because it’s like seeing my new “baby” leave to find a home with its owner. It’s a bittersweet moment, celebrating the creation while saying goodbye.

What makes a design successful?

A design is successful when it embodies diversity, originality, and a timeless style. It should also reflect bravery and, most importantly, have a soul. These elements together create a design that resonates and endures.

When judging a design as good or bad, which aspects do you consider first?

When judging a design as good or bad, I first consider its originality and the clarity of the concept. I look at how well the design communicates its intended message and whether it successfully combines form and function. Additionally, I evaluate the attention to detail and craftsmanship that went into creating the piece.

From your point of view, what are the responsibilities of a designer for society and environment?

From my perspective, designers are responsible for creating with both society and the environment in mind. This means choosing sustainable materials, adopting ethical practices, and designing solutions that are both meaningful and beneficial. We also have the opportunity to use our work to raise awareness and drive positive change.

How do you think the "design field" is evolving? What is the future of design?

The design field is constantly evolving, thanks to advancements in technology that push the boundaries of creativity and feasibility. While technology has opened up new possibilities for designers, I believe that the future of design will be shaped by work born from genuine passion and love. Designs that come from a deep connection to the craft and a sincere desire to make a difference will stand out and be recognized as truly valuable.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

The last exhibition I held was a private one in Zurich, Switzerland. For my upcoming exhibitions, I aspire to reach global cities like New York, Tokyo, Dubai, and Paris, where I can share my designs with a broader audience.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

My design inspiration comes from many sources, but nature is my greatest muse. I am particularly inspired by the beauty of the sea and the calming effects of the natural world. Whenever I feel overwhelmed by the demands of everyday life and find my creativity waning, I take time to return to my family home by the sea. The combination of the ocean’s serenity and the soothing influence of music helps me reconnect with my design passion and reignites my creativity.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would describe my design style as rich, detailed, and deeply inspired by the beauty of nature. My designs are characterized by intricate craftsmanship, bold forms, and a luxurious elegance that reflects the complexity and splendor of the natural world.

What drew me to this style is my lifelong fascination with nature and a desire to express its beauty through my creations. I am captivated by the intricate patterns and textures found in nature—such as the delicate textures of seashells, the graceful curves of leaves, and the serene beauty of ocean waves. This inspiration guides me to explore a design style that embraces opulence and detail rather than minimalism.

My approach to design involves creating pieces that are not only visually striking but also deeply personal. I work closely with clients to incorporate their unique stories and preferences into the designs, resulting in one-of-a-kind pieces that can be cherished and passed down through generations. This collaborative process ensures that each piece is not only a work of art but also a meaningful treasure for its owner.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live between Montenegro and Serbia, and I definitely feel that the cultural heritage of these countries influences my designs. The strength and courage demonstrated by our ancestors inspire me to create unique and bold pieces. I channel this heritage into my work, allowing me to face challenges and criticisms with resilience and determination.

One of the advantages of living in Montenegro and Serbia is the sense of privacy and security that allows me to focus on my creative process. However, being from a smaller region does come with challenges, such as limited access to the global market and fewer opportunities for international exposure. Despite these challenges, the rich cultural heritage of this region provides a deep well of inspiration and drives my creative vision.

How do you work with companies?

When working with companies, my approach is centered around collaboration, transparency, and mutual respect. I start by understanding the company’s vision and goals, and then I work to align my design expertise with their needs and objectives.my approach is to create a partnership where both parties work together to achieve a successful outcome. I am committed to delivering exceptional designs and fostering positive, productive collaborations.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

My main suggestions are to clearly define your project goals, review the designer’s past work, assess their communication skills, check their relevant experience, discuss the budget and timeline, look for genuine enthusiasm, and set clear terms for collaboration.

Can you talk a little about your design process?

My design process starts when a client decides to create a custom piece of jewelry. We begin by selecting a gemstone from our collection and discussing the preferred material, such as platinum, gold, or silver. I then create initial design sketches based on these choices. I present these sketches to the client, offering a preview of the design and gathering their feedback. Once we agree on the final design, I prepare it for production, overseeing the process to ensure the highest quality.

What are 5 of your favorite design items at home?

Artistic Sculpture – This sculpture adds a touch of elegance to my living space with its intricate details and unique design. It serves as a daily source of inspiration for my creativity.

Vintage Jewelry Box – I cherish this vintage jewelry box that has been in my family for generations. Its timeless design and craftsmanship remind me of the rich history of jewelry making and inspire my own work.

Dad’s Music Studio and Components – My father’s music studio is a special place for me. It is filled with vintage musical instruments and components, and the creative atmosphere and design of the studio greatly inspire my design process.

Designer Eyewear Collection – I have a collection of designer eyewear that I absolutely love. Each pair has a unique design and high craftsmanship, adding a stylish touch to my outfits and reflecting my appreciation for fashion.

Designer Handbags – I enjoy a collection of designer handbags that showcase exceptional fashion and craftsmanship. Each piece adds a touch of elegance to my daily life and highlights the beauty of design.

Can you describe a day in your life?

My day begins with getting ready for the day ahead and preparing a healthy breakfast. After that, I check in with the artisans to review which pieces of jewelry are ready for the day’s schedule. I then dive into responding to emails and client messages, and I enter new orders into the system to initiate their production.

After handling administrative tasks, I take an hour for a nature-based workout, which helps me clear my mind and rejuvenates my creativity. Post-workout, I head to the workshop to oversee the creation of jewelry pieces, providing instructions and checking every detail of the production process to ensure high quality.

I usually have lunch at the workshop, where I use the time to catch up with the team and discuss ongoing projects. In the afternoon, I might have meetings or client consultations to discuss new designs or updates on current orders. By evening, I prepare everything needed for the next day and make plans to stay on track with upcoming tasks.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Passion is essential in design. Follow your dreams with dedication and resilience. The road to success is rarely smooth, but with persistent effort and enthusiasm, you can overcome challenges and achieve your goals.

From your perspective, what would you say are some positives and negatives of being a designer?

From my perspective, here are some positives and negatives of being a designer:

Positives:

Creative Freedom – One of the greatest aspects of being a designer is the freedom to explore your creativity and bring your unique ideas to life. This creative expression is incredibly fulfilling.

Constant Learning – “The design field is always evolving, which provides continuous learning opportunities. Staying updated with new trends and technologies keeps the work fresh and exciting.”

Personal Fulfillment – “There is a profound sense of accomplishment in seeing your designs come to life and being appreciated by others. This personal fulfillment is a major reward of the profession.”

Negatives:

High Pressure and Deadlines – The design profession often comes with tight deadlines and high-pressure situations. Balancing creativity with meeting client expectations can be challenging.

Criticism and Rejection – Designers frequently face criticism and rejection, which can be tough to handle. However, it’s an important part of growth and improvement in the field.

Work-Life Balance – “Maintaining a work-life balance can be difficult, especially during busy periods. Finding time for personal life while managing professional demands is an ongoing challenge.”

What is your "golden rule" in design?

My ‘golden rule’ in design is to always infuse your work with passion and authenticity. This principle guides me in creating designs that are not only visually stunning but also deeply meaningful

What skills are most important for a designer?

For a designer, key skills include creativity, technical proficiency, and attention to detail. Creativity helps generate fresh ideas, while technical skills are essential for executing those ideas effectively. Paying attention to detail ensures that the final product is polished and high-quality. Additionally, strong communication and problem-solving skills are important for working with clients and overcoming design challenges.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

My design process is driven by my creativity and imagination. I don’t use specific design software or hardware tools for creating designs. Instead, I rely on my mental vision and conceptual skills to develop ideas. I also draw inspiration from various sources such as nature, art, and fashion to guide my creative process.

Designing can sometimes be a really time consuming task, how do you manage your time?

Managing time in design involves a balance between creativity and structure. I start by setting clear goals for each project and breaking them down into manageable tasks. I create a flexible schedule that allows for adjustments as needed and make sure to prioritize tasks based on deadlines and importance. Regularly reviewing my progress and making adjustments helps me stay organized and efficient.

How long does it take to design an object from beginning to end?

Designing an object from beginning to end can take varying amounts of time depending on several factors. The timeframe depends on the time of year, the specific requirements of the client, how effectively we communicate, and the materials chosen for the design. Each project has its own unique challenges and needs, so there isn’t a fixed duration for the entire design process.

What is the most frequently asked question to you, as a designer?

One of the most frequently asked questions I get is how I continue to find inspiration to create unique and one-of-a-kind pieces.

What was your most important job experience?

My most important job experience was the launch of my first collection, ‘The Goddess’. This collection marked a major milestone in my career as it was the first time I showcased my unique design vision to a wider audience. It helped me establish my brand and gave me the confidence to continue pursuing my passion for creating distinctive jewelry pieces. The success of this collection was a pivotal moment that shaped my professional journey and opened doors to future opportunities.

Who are some of your clients?

Novak Djokovic: World-renowned tennis player.

Luna de Casanova: Fashion influencer.

Alessandra Ambrosio: Supermodel and actress.

Jasmina Supeljak: Actress and public figure.

Jelena Trivan: Public figure and journalist.

and many more..

What type of design work do you enjoy the most and why?

The type of design work I enjoy most is creating detailed and intricate jewelry pieces. This aspect of design excites me because it allows me to explore complex themes and express my creativity through fine craftsmanship. I draw most of my inspiration from nature, finding beauty in natural forms and patterns that I can incorporate into my designs. Jewelry design offers a unique combination of artistic expression and technical challenge, making it incredibly fulfilling for me.

What are your future plans? What is next for you?

Looking ahead, my biggest goal is to elevate Sanda Design to an international level.

Do you work as a team, or do you develop your designs yourself?

I develop my designs by myself

Do you have any works-in-progress being designed that you would like to talk about?

Yes, I’m currently developing a new collection inspired by marine life. This project focuses on ocean conservation and aims to raise awareness through intricate and meaningful designs.

How can people contact you?

People can contact me through several channels: via my website, Instagram, or LinkedIn. Here are the details:

Website: www.sandastrugar.com

Instagram: @sanda_design

LinkedIn: Sanda Design**

I’m always happy to connect and discuss new opportunities or collaborations!

Any other things you would like to cover that have not been covered in these questions?

I’d like to express my gratitude for the global recognition my designs have received, including my first international award. It’s important to balance creative vision with collaboration and feedback. I’m also excited about exploring more sustainable practices in design.

Stort Interview

The Bottom Ring · 10 spørgsmål

The journey of creating The Bottom Ring began with a deep admiration for the ocean's intricate beauty and a growing awareness of its fragility due to human impact.

Your innovative integration of marine motifs and hemimorphite in The Bottom Ring beautifully captures ocean fragility - could you share the journey that led you from your initial sketches to this profound environmental statement piece?

The journey of creating The Bottom Ring began with a deep admiration for the ocean's intricate beauty and a growing awareness of its fragility due to human impact. Initial sketches drew inspiration from marine life—sea stars and snails—captured during seaside explorations. Each detail was thoughtfully designed to reflect the delicate balance of underwater ecosystems.The process transitioned from conceptual design to meticulous handcrafting, where hemimorphite was chosen not only for its aesthetic appeal but also for its symbolic and energetic properties, emphasizing healing and resilience. Gold-plated silver was selected to frame the stone, creating a harmonious blend of luxury and sustainability.Every step, from sourcing ethically obtained materials to the precision of crafting each motif, reflected a commitment to authenticity and environmental consciousness. This piece evolved into more than jewelry—it became a tangible statement urging awareness and action to protect our oceans.

Growing up in Budva, Montenegro, how did your connection to the sea influence the specific design elements and gemstone choices in The Bottom Ring, particularly the sea star and marine snail motifs?

Growing up in Budva, Montenegro, my connection to the sea deeply shaped my perspective on nature’s beauty and fragility. The stunning marine life I witnessed daily in the Adriatic Sea, with its vibrant creatures and delicate ecosystems, sparked my creative journey. The sea star and marine snail motifs in The Bottom Ring are a direct reflection of these marine encounters—symbols of resilience and adaptability in the face of environmental challenges.The sea star, known for its regenerative powers, represents hope and the potential for renewal. The marine snail, with its spiral form, symbolizes the intricate, cyclical nature of life beneath the waves. These motifs are a tribute to the ocean's delicate balance and my desire to honor its inherent beauty.In choosing hemimorphite as the central gemstone, I was inspired by its healing properties and connection to water, further enhancing the design’s focus on environmental healing. The gold-plated silver setting adds a layer of luxury while maintaining an ethical commitment to sustainability. Through The Bottom Ring, I aim to share the ocean’s story, urging a deeper connection to its preservation.

The Bottom Ring features an intricate combination of precious and semi-precious stones - what guided your decision to pair Madagascar hemimorphite with sapphires, rubies, and emeralds to convey your environmental message?

In The Bottom Ring, I chose to combine Madagascar hemimorphite with sapphires, rubies, and emeralds to send a clear message about the environment. Hemimorphite, with its calming blue color, represents the ocean’s fragility. The sapphires, rubies, and emeralds bring life and color, symbolizing strength, beauty, and hope for renewal. Together, these stones reflect the importance of protecting marine life while honoring the ocean's beauty.

How does The Bottom Ring's detailed craftsmanship, particularly the 39.42mm height and complex stone arrangement, contribute to your vision of creating awareness about marine ecosystem vulnerability?

The intricate craftsmanship of The Bottom Ring, with its 39.42mm height and carefully arranged stones, reflects the delicate balance of marine ecosystems. The height emphasizes the ring's bold presence, symbolizing the towering importance of ocean conservation. The complex arrangement of gemstones, from the hemimorphite at the center to the sapphires, rubies, and emeralds surrounding it, mirrors the interconnectedness of ocean life. Every detail was designed to highlight both the fragility and beauty of marine ecosystems, inspiring action to protect them.

The Bottom Ring earned recognition with a Bronze A' Design Award in the Jewelry Design category - how did this achievement influence your perspective on creating environmentally conscious jewelry pieces?

Winning the Bronze A' Design Award for The Bottom Ring reinforced the importance of combining creativity with purpose in jewelry design. It deepened my commitment to creating pieces that not only captivate but also raise awareness about critical environmental issues. This recognition has motivated me to continue exploring ways in which jewelry can be a powerful tool for advocacy, encouraging a greater sense of responsibility and a deeper connection to nature in those who wear it.

Could you elaborate on the technical challenges you encountered while manually crafting The Bottom Ring in 925 silver with gold plating, especially when incorporating multiple gemstones of varying sizes?

The main technical challenge in crafting The Bottom Ring was the delicate balance required to integrate multiple gemstones, each with its unique size and shape, into the 925 silver base with gold plating. Precision was crucial to ensure that each stone was securely set while maintaining the visual harmony of the design. The gold plating added another layer of complexity, as it had to be applied evenly to avoid any damage to the stones or imbalance in the ring’s overall appearance. Additionally, maintaining the intricate detailing of the sea star and marine snail motifs required expert skill to capture the textures accurately without compromising the integrity of the precious metals.

What inspired your transition from architecture to jewelry design, and how did this background influence the structural elements and proportions of The Bottom Ring?

My transition from architecture to jewelry design was driven by a desire to create tangible, wearable art that conveys deeper meaning. Architecture taught me the importance of structure, proportions, and spatial balance, which I brought into jewelry design. In The Bottom Ring, these principles are reflected in the meticulous arrangement of gemstones and the careful consideration of scale. The ring’s design, while intricate, maintains a sense of harmony and stability—elements I learned to value in architecture. This background also helped me understand how to blend functionality with aesthetic beauty, ensuring that the piece is both visually striking and comfortable to wear.

How does The Bottom Ring's energetic properties, particularly through the use of hemimorphite known for promoting empathy, align with your message about marine conservation?

The use of hemimorphite in The Bottom Ring is intentional, as this stone is known for its healing properties, especially its ability to promote empathy and emotional healing. By incorporating hemimorphite, I aim to connect the wearer to the emotional aspect of marine conservation. The stone encourages a deeper understanding and empathy towards the delicate state of our oceans and marine life. It complements the ring’s environmental message by fostering a personal connection, urging the wearer to feel a responsibility toward protecting the sea and its ecosystems.

Looking at The Bottom Ring's success, how do you envision evolving this environmental narrative in your future jewelry designs while maintaining the balance between artistic expression and conservation awareness?

Building on the success of The Bottom Ring, I plan to continue integrating environmental narratives into my future jewelry designs by using nature-inspired motifs and sustainable materials. The key will be balancing artistry with conservation messages—ensuring each piece is both visually captivating and environmentally meaningful. I aim to explore new techniques and materials that promote ecological awareness, such as incorporating recycled metals, ethically sourced gemstones, and exploring new ways to symbolize the fragility of nature while preserving artistic expression.

Could you share how The Bottom Ring's creation process, from November 2023 to February 2024, transformed your approach to combining traditional craftsmanship with contemporary environmental messaging?

The creation of The Bottom Ring from November 2023 to February 2024 was a pivotal journey that deepened my understanding of how traditional craftsmanship can be fused with modern environmental messages. Initially, I focused on maintaining the integrity of handmade techniques, which allowed me to ensure each detail was thoughtfully crafted. As the design evolved, I realized that the use of sustainable materials and the infusion of environmental symbolism through elements like the sea star and hemimorphite stone enhanced the ring's narrative.This process not only sharpened my technical skills but also inspired me to push the boundaries of traditional jewelry design. I began to think more critically about how each material and form could represent broader themes of conservation, transforming the piece from an aesthetic object into an advocacy tool. The Bottom Ring became a means to connect with the wearer on a deeper level, not just through beauty, but through its message of marine ecosystem fragility. It reaffirmed my belief that jewelry can be both a statement of personal style and a vehicle for environmental awareness.

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Designinterviewdataene vist på vores designinterviewside med designeren Sanda Strugar vedrørende værket The Bottom Ring kommer fra platformen Design Interviews, hvor førende designere, arkitekter og brands interviewes om deres prisvindende designs, produkter og projekter.