Interviews med Zhiqi Lin and Hanhui Li

. My educational background includes a degree in Informatics with a focus on Human-Computer Interaction from the University of Washington. Throughout my career, I have worked for prominent companies like Adobe and Ingram Micro, where I developed my skills in UI/UX design and accessibility. I've had the opportunity to lead impactful projects, and work with a variety of clients.

My journey into design began as a software engineer. I quickly realized that my true passion lay in improving user experiences and making technology more accessible. This realization drove me to pursue further education and experience in design. The transition was fueled by an internal drive to solve real-world problems through thoughtful design, inspired by mentors and the desire to create user-centered solutions.

My top three priorities when designing are usability, aesthetics, and user engagement. I focus on creating intuitive, visually appealing designs that resonate with users. My approach often involves a blend of digital tools like Figma for prototyping and Adobe Creative Suite for detailed graphics, combined with user research and iterative testing to refine and perfect the design.

Designing is an emotional journey for me. I feel a sense of excitement and curiosity during the initial idea phase, which fuels my creativity. As the design evolves, I experience a mix of satisfaction and anticipation, particularly when seeing the positive impact of my work. The most fulfilling moment is when the final product successfully addresses user needs and enhances their experience.

My background in software engineering and accessibility has significantly shaped my approach to design. These experiences have instilled a strong emphasis on functionality and inclusivity. Additionally, my time spent collaborating with diverse teams has honed my communication and problem-solving skills, which are crucial in delivering effective design solutions.

My growth path involves continually expanding my skills and exploring new areas of design. In the future, I aim to work on projects that leverage emerging technologies like AI to create even more personalized and predictive user experiences. My dream project would be to design a comprehensive platform that enhances mental well-being by seamlessly integrating various aspects of daily life, from productivity to relaxation.

For young designers, I recommend focusing on mastering the fundamentals while staying curious and open to learning. Embrace feedback and view challenges as opportunities for growth. Build a diverse portfolio and network with other designers to gain different perspectives. Most importantly, stay true to your passion and let it drive your creative journey.

To fellow designers, I suggest prioritizing user needs and maintaining a balance between creativity and functionality. Avoid common pitfalls like overcomplicating designs or ignoring user feedback. Stay updated with industry trends but also develop a unique style that sets you apart. Networking and continuous learning are key to staying relevant and inspired.

A typical day starts at 6:30 AM with a fresh cup of coffee, followed by morning meetings with coworkers in India and Spain. After aligning with stakeholders, I take a break to make lunch. Afternoons are dedicated to focused design work, iterating on projects and mentoring younger designers. I end the day with a workout or some grocery shopping, followed by relaxation with a good book or a TV show like Clarkson's Farm.

I keep up with design trends by following industry blogs, attending webinars, and participating in design communities. While it's important to stay informed about trends, I believe in balancing them with a timeless design approach that prioritizes usability and functionality. Inspiration often comes from a mix of current trends and personal creativity.

A well-designed product is intuitive, user-friendly, and meets the users' needs effectively. Good design is characterized by simplicity, accessibility, and aesthetic appeal. I evaluate designs based on their usability, user feedback, and how well they solve the intended problem.

A design is ready when it meets the project's objectives, passes usability tests, and receives positive feedback from users. While there's always room for improvement, I decide to move on when the design effectively solves the problem and provides a seamless user experience. Continuous iteration and user feedback are key to ensuring a design's success. However, I acknowledge that in my mind, a design is never truly finished; there's always potential for further enhancement and refinement.

One of my most significant design projects is the recommendation system that I am currently working on for my company. This project involves designing a robust and intuitive system that leverages data and user behavior to provide personalized recommendations. The goal is to transform traditional supply chain processes into innovative, digital experiences that enhance user engagement and satisfaction. This project is particularly rewarding due to its complexity and the potential impact it has on improving workflows and decision-making for users.

My favorite designer is Steve Jobs. His visionary approach to design and technology has had a profound impact on the industry. Jobs’ emphasis on simplicity, user experience, and the seamless integration of form and function continues to inspire me. His ability to innovate and create products that resonate deeply with users is something I greatly admire and strive to emulate in my own work.

I currently live in the United States but grew up in China, blending Eastern and Western influences in my life and work. I enjoy traveling and exploring different cultures and cuisines, which enriches my creativity and design perspective. Writing and music are also integral parts of my creative process, often helping me stay focused and inspired. This diverse background and array of interests contribute to a unique approach to design that values both tradition and innovation.

I value a collaborative and user-centric work culture. I work both independently and with teams, always prioritizing clear communication and shared goals. When selecting business partners or team members, I look for individuals who are passionate, innovative, and align with the project’s vision. Flexibility, empathy, and continuous learning are core to my professional philosophy.

I believe in giving back to the community by mentoring young designers and participating in pro bono projects that benefit non-profits and community organizations. I support design events and conferences, sharing knowledge and opportunities with emerging designers. My goal is to use design to create positive social impact and support initiatives that promote well-being and inclusivity.

Participating in design awards like the A’ Design Award has been incredibly rewarding. The three main benefits include gaining global recognition, receiving valuable feedback from industry experts, and networking with fellow designers. These competitions contribute to my career by validating my work, inspiring continuous improvement, and opening doors to new opportunities. Being recognized as the Designer of the Day was a great honor, affirming my commitment to impactful and user-centered design.

COCO is grounded in the principle of compassionate technology. The idea emerged from observing the anxiety and confusion older adults face when navigating health-related decisions. Inspired by the warmth of pet companionship, COCO blends AI with a comforting presence to support users emotionally and cognitively.

The core focus was to humanize AI interactions for older adults, making health knowledge accessible and emotionally resonant. I aimed to reduce information overwhelm and increase confidence in managing chronic conditions, like diabetes, through gentle guidance and visual empathy.

I plan to continue refining COCO with user testing, particularly within senior communities. The long-term vision includes releasing it as a standalone mobile assistant with expanded features and applying for funding or partnerships for clinical validation.

The initial concept, research, design, branding, and first prototype took approximately 3 months. This included user interviews, accessibility testing, and multiple visual iterations.

This was an independent passion project born from personal inspiration. I witnessed firsthand how older relatives struggled with digital health tools. I pursued COCO to fill that emotional and usability gap.

COCO is not yet developed. While I am open to licensing or partnerships, I intend to maintain creative control to preserve its vision and integrity.

My background in accessible design and interest in elder tech led me to focus on this underserved group. There is a notable lack of emotionally supportive, well-designed health tools for people aged 50 and above.

Yes, the emotional storytelling in apps like Duolingo and the approachable tone of Totoro-like mascots inspired COCO’s friendly interface. I also drew from healthcare UI patterns but softened their tone for emotional approachability.

COCO is designed for newly diagnosed diabetic adults aged 50+, especially those who feel intimidated by traditional medical apps and are seeking emotional reassurance alongside practical guidance.

Most health apps focus on tracking or clinical metrics. COCO focuses on emotional trust, combining AI explanations with visual storytelling and a mascot that feels like a caring companion.

“COCO” is short, soft, and easy to remember—designed for ease of pronunciation among older users. It evokes the warmth of a pet’s name while also being abstract enough to feel brandable and tech-friendly.

I used Figma for UX/UI.

The fusion of AI explanations with emotion support. It’s not just a tool — it becomes a relationship.

This was a solo project, though I consulted informally with a gerontologist and two seniors with diabetes to ensure empathy and clarity in the experience.

Technology powers the AI health assistant that offers real-time food and recipe feedback. But it’s intentionally masked by a friendly interface to make it less intimidating.

Yes, I conducted secondary research on diabetes self-management and health literacy in older populations. I also synthesized insights from interviews and accessibility guidelines for aging users.

The biggest challenge was balancing clarity with emotional tone. Medical information needed to be accurate yet feel caring — finding the right voice took multiple iterations.

I believe COCO’s mission aligns with global design values — inclusive, empowering, and empathetic. Sharing it on an international stage can spark conversations about aging, health, and emotional design.

This project deepened my understanding of inclusive design, not just in physical accessibility but emotional usability. It also sharpened my storytelling skills across branding and interface design.

Only that COCO isn’t just a product — it’s a belief that older adults deserve technology that cares, comforts, and champions them. It’s a gentle rebellion against cold, clinical design.

The main principle behind Desky is to enhance the hybrid work experience by making it easier for employees to plan their office visits. The inspiration came from observing the challenges people faced in transitioning back to the office post-pandemic, particularly the lack of motivation and the struggle with commuting. Desky aims to bridge this gap by providing a seamless and engaging way to manage office presence.

The main focus in designing Desky was to create a user-friendly platform that simplifies the hybrid work model. I wanted to achieve a design that helps employees make informed decisions about their office visits, promotes collaboration, and fosters a connected office culture.

Future plans for Desky include incorporating user feedback to further refine its features, exploring integrations with other workplace tools, and potentially partnering with organizations to implement Desky on a larger scale. The goal is to continuously improve the user experience and expand its reach.

Designing Desky took approximately six months, from initial concept to final prototype. This period included extensive research, user testing, and multiple iterations to ensure the design met user needs effectively.

I decided to pursue Desky out of personal inspiration, driven by the need to address the challenges of hybrid work post-pandemic. The idea was to create a tool that would make the return to office more manageable and enjoyable for employees.

Currently, I am exploring opportunities to partner with companies to implement Desky. I am open to selling or leasing the production rights to organizations that align with the vision of improving the hybrid work experience.

The realization that many people were struggling with the hybrid work model, particularly the transition back to the office, motivated me to design Desky. I wanted to create a solution that could help ease this transition and improve overall workplace satisfaction.

Yes, various workplace management tools and collaboration platforms influenced the design of Desky. Additionally, I sought feedback from other designers and workplace professionals to ensure the design addressed real-world needs effectively.

The target customers for Desky are organizations implementing a hybrid work model, as well as employees who need an efficient way to plan their office visits and enhance their in-office collaboration.

Desky stands out due to its comprehensive and user-centric approach to managing the hybrid work experience. Unlike traditional workplace management tools, Desky integrates social and collaborative elements, such as colleague schedule tracking and interactive office maps with event highlights. These features not only enhance productivity but also foster a more connected and engaged office environment. Additionally, Desky is designed to make planning the work week enjoyable and engaging. By incorporating playful elements and intuitive interfaces, it turns the often mundane task of scheduling into a fun and seamless experience, helping employees look forward to their office visits and collaboration opportunities.

The name "Desky" reflects the core functionality of the platform—managing desk bookings and office schedules. It’s simple, memorable, and directly conveys the purpose of the tool.

For Desky, I primarily used Figma for designing the interface and creating interactive prototypes.

The most unique aspect of Desky is its focus on enhancing the hybrid work experience by integrating social and collaborative elements. Features like colleague schedule tracking and interactive office maps with event highlights set it apart from traditional workplace management tools.

I worked on Desky entirely solo, which allowed me to have complete creative control and ensure that every aspect of the design aligned with my vision. However, I did reach out to other designers for feedback. Their insights were invaluable in refining the design and ensuring it met high standards of usability and aesthetics.

Technology plays a central role in Desky, enabling seamless integration with existing workplace tools and providing a smooth user experience. Advanced features like real-time updates, interactive maps, and automated notifications rely heavily on technological infrastructure.

Yes, Desky is heavily influenced by data and user research. I conducted surveys, interviews, and usability tests to gather insights into the needs and preferences of employees and employers in a hybrid work setting. This research informed the design features and functionality.

One of the main challenges I faced was figuring out how to present information intuitively on the screen without overwhelming the user. Balancing the need to provide comprehensive functionality with the goal of maintaining a clean and user-friendly interface was difficult. It required extensive user testing and iteration to ensure that all features were easily accessible and that the design remained simple and engaging. This involved making tough decisions about which elements to include on each screen and how to organize them in a way that supported the user's workflow seamlessly.

I decided to submit my design to an international design competition thanks to the encouragement from my mentor. She recognized the potential impact of Desky and believed that it would benefit from the broader recognition and feedback that such a competition could provide. Their support and belief in my work gave me the confidence to present Desky on a global stage, showcasing its innovative approach to enhancing the hybrid work experience.

Designing Desky taught me the importance of user feedback and iterative design. It reinforced the value of empathy in understanding user needs and highlighted the necessity of flexibility and adaptability in the design process.

My journey began with a strong educational background in design, complemented by a degree in Informatics (Human-Computer Interaction) from the University of Washington. This foundation was further solidified by roles at prominent companies like Adobe and Ingram Micro, where I honed my skills in UI/UX design and accessibility, leading impactful projects and driving innovative design solutions.

My motivation to design comes from a deep-seated passion for solving real-world problems and enhancing user experiences. Initially, as a software engineer, I realized my true interest lay in improving how people interact with technology, making it more accessible and enjoyable. The desire to make a positive impact on users' lives drove me to become a designer.

I chose to become a designer out of a personal passion for creating user-centered solutions. My background in software engineering naturally transitioned into a focus on design, driven by an internal desire to make technology more user-friendly and impactful.

I primarily design user interfaces and experiences, focusing on accessibility and usability. I wish to design more tools and platforms that address mental well-being and enhance everyday life, blending functionality with creativity to solve meaningful problems.

Young designers should focus on mastering the fundamentals, staying curious, and continuously learning. Embrace feedback, build a diverse portfolio, and network with other designers. Most importantly, stay true to your passion and let it drive your creative journey.

A good designer creates functional and visually appealing designs. A great designer goes beyond this, deeply understanding user needs and creating solutions that are innovative, intuitive, and impactful. The ability to empathize with users and solve complex problems effectively distinguishes a great designer.

A really good design is intuitive, user-friendly, and meets the users' needs effectively. It is characterized by simplicity, accessibility, and aesthetic appeal. I evaluate good design based on usability, user feedback, and how well it solves the intended problem.

Good design solves real problems, enhances user experience, increases efficiency, and can significantly improve the usability and accessibility of products. Investing in good design leads to satisfied users, better engagement, and ultimately, more successful products and services.

If I had the time, I would design a comprehensive platform focused on mental well-being, aimed at helping people manage stress, track positive experiences, and foster a healthier mindset. This platform would be for anyone looking to improve their mental health and well-being.

My dream project is to create an integrated platform that seamlessly combines productivity, relaxation, and mental well-being tools. This project would help users balance their work and personal lives more effectively, promoting overall wellness.

The secret recipe to my success in design is empathy. Understanding and prioritizing the user's needs and experiences guide all my design decisions. This user-centric approach, combined with a relentless pursuit of simplicity and functionality, is my secret ingredient.

I draw inspiration from Dieter Rams, known for his "less but better" philosophy, and Jony Ive, who revolutionized product design at Apple. Their emphasis on simplicity, functionality, and timeless design principles greatly influence my work.

If I hadn't become a designer, I would likely have continued in software engineering, focusing on developing user-friendly applications. However, my passion for solving user problems and enhancing experiences would have remained central to my work.

For me, design is the process of solving problems and creating solutions that enhance user experiences. It involves understanding user needs, applying creativity and innovation, and delivering products that are both functional and aesthetically pleasing.

My biggest supporters have been my mentors, colleagues, and the design community. Their guidance, feedback, and encouragement have been invaluable in helping me grow and succeed as a designer.

Continuous learning, a user-centered approach, and a passion for solving real-world problems have helped me become a great designer. Embracing feedback and being open to new ideas have also been crucial in my development.

Designers should present their work by clearly explaining the problem, the design process, and how the solution addresses user needs. Visuals, prototypes, and user feedback can help communicate the effectiveness and impact of the design.

My ultimate goal as a designer is to create solutions that genuinely improve people's lives, making technology more accessible, enjoyable, and beneficial. I aim to leave a lasting impact by designing products that address meaningful problems and enhance user well-being.

People expect an esteemed designer to deliver innovative, user-centered solutions that are both functional and aesthetically pleasing. They also look for leadership, the ability to mentor and inspire others, and a commitment to continuous improvement and learning.

Design helps create a better society by solving problems, improving accessibility, and enhancing user experiences. Good design can make everyday tasks easier, foster inclusivity, and promote well-being, ultimately contributing to a more equitable and enjoyable world.

I would like to see a greater emphasis on accessibility and inclusivity in design, ensuring that products are usable by everyone, regardless of their abilities. Additionally, I hope for more sustainable design practices that consider the environmental impact of products.

The design field is heading towards more personalized and predictive technologies, leveraging AI to anticipate user needs. There will also be a continued focus on sustainability and ethical design practices, ensuring that products are both innovative and responsible.

The time it takes to finalize a design project varies depending on its complexity. Simpler projects may take a few weeks, while more complex ones can take several months. The process involves research, prototyping, testing, and iteration to ensure the final product meets user needs effectively.

When starting a new design project, I begin with thorough research to understand the users' needs and the context of the problem. This is followed by brainstorming and sketching initial ideas, which are then refined through prototyping and user testing.

My life motto as a designer is "Design with empathy, innovate with purpose." This reminds me to always prioritize the user's needs and create solutions that are both meaningful and impactful.

I believe that design and trends influence each other. Innovative designs can set new trends, while existing trends can inspire designers to explore new ideas and approaches. It is a dynamic relationship where both elements play a crucial role.

Technology plays a central role in my design process. It provides powerful tools and analytics that help me understand user behavior and needs, allowing me to create more effective and user-centered solutions. I leverage various design software and prototyping tools to visualize and iterate on my ideas. Additionally, technology enables me to integrate innovative features into my designs, enhancing functionality and user experience.

I primarily use Figma for collaborative interface design and prototyping.

I wish people would ask more about the thought process and user research behind my designs. Understanding the rationale and decisions that went into creating a solution can provide deeper insights into its effectiveness and impact.

When I see a new great design or product, I think about the user experience and the problem it solves. I appreciate the creativity and innovation involved and consider how it might inspire or influence my own work.

My ideal design partner is someone who shares a passion for user-centered design and brings a complementary skill set to the table. I strongly believe in co-design as it fosters collaboration, diverse perspectives, and ultimately leads to more well-rounded and effective solutions

Mentors, colleagues, and users have had the most influence on my design. Mentors provided guidance and insights, colleagues offered collaborative opportunities, and users gave invaluable feedback that shaped my approach and solutions.

I developed my skills through continuous learning, hands-on experience, and seeking feedback. Engaging with the design community, attending workshops, and staying updated with industry trends also played a crucial role in my growth as a designer.

If I could meet and discuss with anyone, irrespective of time and space, it would be Steve Jobs. His visionary approach to design and technology revolutionized multiple industries, and his emphasis on user experience and simplicity resonates deeply with my own design philosophy. I would love to learn about his creative process, how he balanced innovation with practicality, and how he inspired his teams to achieve extraordinary results.

I am grateful for the awards and recognition, as they validate the hard work and dedication I put into my designs. While fame is not my primary goal, being recognized helps amplify the impact of my work and opens up new opportunities for collaboration and growth.

My favorite color is blue for its calming effect. My favorite place is Kyoto, Japan, for its blend of tradition and modernity, and the serene temples that help me feel at peace. I love the food in Kyoto, which always offers something delightful and calming. My favorite thing is my MacBook, as it is essential for my work and creativity. My favorite brand is Apple, for its unwavering commitment to design excellence and innovation.

A great day as a designer is when I see the positive impact of my work on users. Knowing that my designs make a difference motivates me. I also stay motivated by setting personal goals and celebrating small achievements along the way.

As a child, I was always curious and loved to create things, whether it was writing, reading, or exploring new activities. I had a passion for creativity and a natural inclination to put effort into my projects, which usually turned out well. This early love for exploring and making things better laid the foundation for my future as a designer.

Zhiqi: I began as a software engineer, but my passion for improving human interaction with technology led me to design—especially UX and accessibility. I didn’t always intend to be a designer, but the more I solved real user problems, the more I realized this was my path.

Hanhui: I’ve always been drawn to visual storytelling. With a background in healthcare, I naturally became fascinated by how design could communicate complex ideas simply—and with emotion. Design, to me, is both a tool for clarity and a space for play.

Zhiqi: My work focuses on modernizing traditional B2B industries through design and emerging technologies. I specialize in transforming legacy enterprise systems into intuitive, AI-powered tools that support more efficient workflows. Whether it’s sales, logistics, or customer support, I help bridge the gap between technical complexity and user-centered simplicity—making old systems feel new again.

Hanhui: I design tools and interfaces for healthcare professionals—especially those working under pressure in clinical or operational settings. My goal is to reduce friction in their day-to-day workflows by creating clear, reliable, and accessible designs. Whether it’s for scheduling, patient data, or communication, I focus on helping medical teams do their jobs more efficiently and with confidence.

To us, design is a bridge between technology and users. It’s about crafting solutions that not only solve practical problems but also deliver delightful experiences. I focus on making interactions seamless and ensuring technology serves people in the most effective and intuitive ways.

We are most passionate about designing systems that streamline and enhance the workflows of everyday life, addressing the real-world challenges faced by professionals and businesses. The aspect I find most rewarding is the complex balancing act required—it's about integrating functionality with simplicity. Achieving this balance involves understanding deep user needs, envisioning how various elements will interact in a user’s daily routine, and then creating a solution that feels effortless to use.

Zhiqi: COCO is a favorite. It brings together my technical background and passion for accessibility—designed to help older adults navigate health with confidence and ease.

Hanhui: COCO as well. I loved shaping the mascot and tone. It was about making something feel like a companion, not a tool—which I believe tech should strive for.

The first project I tackled as a Product Designer was to redesign an inefficient interview notification system that relied heavily on Slack. My task was to streamline this by implementing an SMS and Email Notification system. I conducted user research to understand existing pain points, collaborated with engineers to integrate the new system seamlessly, and led usability testing to refine it further. This redesign significantly reduced manual effort and improved communication efficiency, enhancing the overall workflow and interviewer experience.

We are passionate about platforms that integrate AI and machine learning. These technologies, when thoughtfully applied, can transform how we interact with digital environments, making systems smarter and more adaptive to user needs.

We feel most creative after user research sessions when we have fresh insights into what users truly need. Listening to their experiences helps me dig deeper into the problems they face, sparking ideas and encouraging innovative solutions. This process of connecting directly with users fuels our creativity and drives my design process, allowing us to brainstorm effectively and devise solutions that are both impactful and user-centric.

When designing, I focus heavily on user experience and accessibility. These are the aspects that directly impact how effective the design will be in real-world applications.

When designing, we experience a wide range of emotions. Initially, there's often a sense of excitement mixed with a bit of nervousness as we tackle new challenges. This excitement stems from the creative possibilities that lie ahead. However, if we find ourselves stuck, stress can set in as I strive to find the right solutions. Yet, this tension typically gives way to immense satisfaction once I overcome these hurdles and see my designs effectively solving the problems they were intended to address. This emotional journey is a fundamental part of the creative process, making each project both challenging and rewarding.

A design is successful if it meets the users' needs in a simple, effective, and delightful way. We first consider usability and impact on the user when judging a design.

A design is successful when it effectively solves the problem it was intended to address, while also being intuitive and accessible to its users. Success can be measured through enhanced user satisfaction, improved efficiency, and how well the design integrates with existing systems or practices. Additionally, a successful design should be sustainable, scalable, and capable of evolving to meet future needs. It's about creating a solution that not only fulfills its immediate purpose but also enriches the user experience and adds value over time.

When evaluating a design, the first aspects I consider are usability and functionality. These are critical because no matter how aesthetically pleasing a design might be, it fails its purpose if users find it difficult to navigate or if it does not perform its intended function effectively. I also look at the design’s alignment with user needs, which is essential for ensuring that the solution is appropriate for the target audience. This involves considering user feedback, the simplicity of the interface, and the overall user journey.

Designers have a crucial role in ensuring their work is both ethical and sustainable. As technology advances rapidly, it's vital to avoid manipulative practices like dark patterns that can exploit users. Designers must also prioritize sustainability, choosing eco-friendly materials and designing for longevity. Moreover, ensuring accessibility is key, making technology inclusive and available to everyone. By focusing on these areas, designers can positively impact society and help create a more equitable and sustainable world.

The design field is evolving swiftly, heavily influenced by advances in technology. The future of design is increasingly leaning towards personalization and predictive technology, which are set to revolutionize how we anticipate and meet user needs. Artificial intelligence, in particular, is transforming the landscape by automating repetitive tasks, allowing designers to focus more on strategic and creative aspects of design. This shift means that the core of design work will increasingly involve ideation and developing innovative strategies. As technology continues to evolve, the role of the designer will also expand to include integrating AI and other technologies in ways that enhance user experiences while staying true to ethical design principles.

Our design inspiration often springs from a blend of everyday experiences, user interactions, and the ongoing exploration of technology. Observing how people interact with their environments and tackle daily challenges provides real-world insights that fuel our design thinking. This close attention to human behavior helps us to tailor solutions that genuinely enhance user experience and functionality.

Additionally, travel plays a significant role in broadening our horizons. Experiencing different cultures and observing diverse design solutions in use around the world offers invaluable insights that we can adapt and apply to my work. These experiences help in maintaining a creative mindset, allowing me to approach design challenges with a fresh perspective and innovative solutions.

My design style is best described as minimalist and user-centric, focusing on clarity, usability, and aesthetic simplicity. This approach stems from my belief that the most effective designs are those that simplify complexity, making technology accessible and intuitive for all users.

We currently reside in the United States, a melting pot of cultures and ideas that significantly enriches our design perspectives. However, we originally grew up in China, and that background deeply influences our approach—blending meticulous Chinese craftsmanship with the bold innovation often seen in American design. This bicultural experience encourages a fusion of ideas and styles that cater to a broad audience, enhancing creativity and fostering designs that are inclusive and universally appealing.

Living in the U.S. puts us at the forefront of technological advancements and design trends, offering constant inspiration and access to cutting-edge tools. The strong design community here provides numerous opportunities for learning and growth. At the same time, there are challenges: the market is highly competitive, the rapid pace of change demands constant adaptation, and a strong emphasis on profitability can sometimes limit creative exploration. Overall, living in the U.S. while carrying our Chinese heritage has shaped our design approach to be more adaptive, innovative, and user-focused—balancing cultural depth with the demands of a dynamic, global design landscape.

When working with companies, we focus on establishing a collaborative partnership where open communication and clear objectives are prioritized. Our approach involves deeply understanding the company’s goals, challenges, and target audience, which allows us to align our design solutions effectively with their business strategy. We engage with various stakeholders throughout the design process—from initial concept to final execution—ensuring feedback and iterations are integrated to meet the project’s needs. Our goal is always to deliver designs that not only look appealing but also function seamlessly and drive measurable outcomes.

When working with a designer, companies should establish trust and set clear expectations from the start. It's crucial to view designers as problem solvers, providing them with clear problem statements, expectations, and timelines. Look for designers with strong problem-solving skills, relevant experience, and good communication abilities. Ensure they align with your company’s culture and confirm their reliability through references. Effective collaboration involves treating the designer as a key contributor, giving constructive feedback, and believing in their ability to deliver solutions that meet your strategic goals.

Our design process is deeply rooted in a user-centered approach, beginning with thorough research to understand users’ needs, the context of use, and the specific challenges they face. This includes engaging with stakeholders, conducting user interviews, and gathering relevant data. From these insights, we define the core problems and set clear design objectives.

The process is highly iterative—we create prototypes, conduct usability testing, and refine the design based on feedback. This ensures that the final product not only meets the defined requirements but also meaningfully enhances the user experience. Our systematic yet flexible approach helps us deliver design solutions that are both impactful and truly aligned with user needs.

At home, I have several design items that I cherish for their functionality and aesthetic appeal: My MacBook, essential for both professional and personal use, is a perfect blend of sleek design and powerful performance. The Breville Espresso Machine, a centerpiece in my kitchen, combines elegant design with superb craftsmanship for the perfect espresso. A high-quality speaker enhances the auditory and visual ambiance of my living space with its superior sound quality and modern, minimalist design. An ultra-wide monitor significantly boosts my productivity and gaming experience with its stunning display. Lastly, the Apple Trackpad offers precise control and features a clean, minimalist design that complements my workspace. Each of these items reflects my personal style and design philosophy, making them integral to my daily life.

A typical day for me starts early at 6:30 AM. I begin by making a fresh cup of coffee to help wake up and prepare for the day ahead. Shortly after, I dive into a series of meetings with my coworkers from India and Spain, collaborating across time zones. These meetings often involve engaging with various stakeholders to align on project details and progress.

Once the meetings wrap up, I take some time to make and enjoy lunch, using this break to step away from my desk and recharge for the afternoon. After lunch, I return to my design tasks, which demand a high level of focus and creativity. This part of the day is dedicated to iterating on existing designs based on feedback, sketching new ideas, and refining projects on my MacBook and other design tools. Additionally, I spend time mentoring younger designers, offering guidance and feedback to help them grow.

As the workday winds down, I shift gears by doing some physical exercise or running errands like grocery shopping. This transition helps me maintain a healthy work-life balance. In the evening, I relax by watching a TV show like Clarkson's Farm or reading a book, which allows me to unwind and clear my mind. Finally, after a productive and balanced day, I head to bed to rest up and recharge for the next day.

Just do it. Dive in. The hesitation and doubt, often stemming from the all-too-common imposter syndrome, can be paralyzing. Many young designers spend too much time questioning their worth or the value of their work, wondering, "Am I good enough?" This doubt is a natural part of the creative process, but it shouldn't hold you back.

My encouragement to them would be to embrace confidence in their own voice and contributions. The world of design is vast and varied, and there's room for your unique perspective and ideas. Starting early, taking risks, and being open to learning from both successes and failures can significantly shape your career.

Being a designer has its share of positives and negatives. On the positive side, you have the profound ability to make the world better by creating solutions that solve people's problems and enhance their lives. You contribute to society by making products and services more usable, accessible, and aesthetically pleasing. The process of tackling complex problems and finding creative solutions is deeply satisfying. However, there are challenges too. Designers often need to constantly prove the value of their work, articulate their design decisions clearly, and continually educate others about the power and impact of good design. This ongoing effort to validate and explain the importance of design can be demanding but is crucial for advancing the field and ensuring that design is recognized as a vital component of successful projects.

Our golden rule in design is to always prioritize the user experience. This means deeply understanding the users’ needs, behaviors, and pain points, and designing solutions that are intuitive, accessible, and enjoyable to use. By keeping the user at the center of the design process, we ensure that the final product not only meets functional requirements but also resonates with and delights those who interact with it.

The most important skills for a designer are creativity and design strategy. Creativity is essential for generating innovative ideas and unique solutions that stand out and captivate users. It allows designers to think outside the box and approach problems from new angles. Design strategy, on the other hand, ensures that these creative ideas are aligned with user needs, business goals, and market trends. It involves planning, research, and a deep understanding of the broader context in which the design will exist. Together, these skills enable designers to create impactful, user-centered solutions that are both imaginative and strategically sound.

My design toolbox is equipped with a variety of tools and resources that help me create effective and innovative designs. I primarily use software like Figma for collaborative interface design and prototyping, Adobe Creative Suite for graphic design, and Sketch for UI/UX design. For user research, I rely on surveys, interviews, and usability testing platforms like UserTesting to gather and analyze data. My hardware includes a MacBook for all design activities and an iPad with Apple Pencil for sketching and illustrations. I draw inspiration from books such as "Don't Make Me Think" by Steve Krug, "The Design of Everyday Things" by Don Norman, and "Articulating Design Decisions" by Tom Greever. Additionally, I stay updated with design blogs and websites like Behance, Dribbble, and Awwwards, and find fresh perspectives through nature, travel, and participating in design communities on platforms like LinkedIn and Slack.

Designing can indeed be a time-consuming task, and managing time effectively is crucial. To ensure a healthy work-life balance, I set hard stops for my workday. I schedule my work hours on my calendar and adhere to these set times strictly. This structure helps me stay disciplined and prevents me from overworking. When it's time to stop, I push myself to leave my desk, ensuring I take necessary breaks and maintain productivity without burning out. This approach allows me to manage my time efficiently and sustain my creativity and energy over the long term.

The time it takes to design an object from beginning to end can vary widely depending on the complexity and scope of the project. For simpler designs, it might take a few days to a couple of weeks. However, more complex projects can take several months. The process typically involves stages such as initial research, ideation, prototyping, user testing, and final refinement. Each stage is crucial and contributes to the overall timeline, ensuring that the design is well-thought-out and meets user needs effectively.

The question we get asked the most is, “How did you end up working together on something like COCO?” People are often curious because our backgrounds are quite different—one rooted in B2B tech and enterprise systems, the other in healthcare and emotional design. But that’s exactly what makes our collaboration work. COCO is the result of blending two perspectives: logic and empathy, systems and storytelling. We believe the best design happens when different worlds meet.

My most important job experience was my very first job. It was pivotal as it not only provided me with essential skills and knowledge but also opened the door for my transition into design. This experience allowed me to understand the importance of user-centered solutions and ultimately inspired my shift from software engineering to a career in design, where I could directly impact and enhance user experiences.

I enjoy design work that offers fewer boundaries and allows for maximum creativity. Projects that provide the freedom to explore innovative ideas and unconventional solutions are the most fulfilling for me. This type of work not only challenges my skills and pushes the limits of my creativity but also leads to unique and impactful designs that truly stand out and make a difference.

We’re not entirely sure what the future holds, but we plan to stay curious, keep working hard, and continue exploring the world and its possibilities. Our goal is to keep learning, growing, and discovering new opportunities—both in design and in life. This mindset helps us stay innovative and open to new experiences, so we can continue creating impactful and meaningful designs that make a difference.

We do both. We often collaborate as a team, combining our different strengths—technical systems thinking and emotional visual storytelling—to create well-rounded, user-centered designs. At the same time, we also value independent work, where we can dive deep into our own areas of focus before coming together to refine the bigger picture. This balance allows us to stay creative individually while building stronger, more thoughtful work collectively.

Yes—we’re currently working on expanding COCO, our AI-powered health assistant for older adults. The next phase focuses on making COCO feel even more like a trusted companion, not just a tool. We’re exploring ways to deepen its emotional intelligence, simplify complex health tasks, and personalize the experience through adaptive visuals and conversation. It’s a project that sits right at the intersection of empathy, technology, and accessibility—something we’re both incredibly passionate about.

Through email zkzhiqi@gmail.com and alicelihh2020@gmail.com

I began with a simple question: What would make someone actually want to go back to the office? I conducted qualitative research with hybrid employees across industries. The findings revealed that the motivation wasn’t desks—it was people. That insight informed Desky’s core features: colleague visibility, weekly presence planning, and social-aware booking. I designed the tool to not only solve logistical pain points, but to rebuild workplace culture in a decentralized world.

I’ve always believed that tools should adapt to human behavior—not the other way around. Desky helps users see when teammates are in, so they can sync up naturally. It’s a subtle but powerful way to encourage collaboration. When I serve as a jury member for design awards like IxDA or Communicator Awards, I look for that kind of thoughtful integration—where functionality and empathy are balanced. I took the same standard and applied it to my own work.

Because it was a personal project, I had the freedom to move fast and adjust based on real feedback. I ran weekly usability tests and applied what I learned immediately. My experience judging hundreds of entries across awards like WINA gave me a sharp eye for friction points and UX clarity, which helped streamline that process.

I wanted the office layout to feel alive—not just a static grid. I took inspiration from transit maps and even a bit of game design. It’s intuitive: you see who’s sitting where, what’s available, and book with a tap. This approach to visual storytelling was something I knew would resonate, and I’m glad the A’ Design jury saw its value as well.

Desky reimagines what a workplace tool can be. It’s not just about efficiency—it’s about culture, connection, and user care. From the tone of the microcopy to the fluid motion design, I focused on warmth and clarity. I think being on the jury side of major awards helped me understand how to craft that kind of well-rounded experience. Winning the Bronze A’ Design Award felt like a validation of that holistic mindset.

It was all about giving users control. You can choose whether others see your status or not, and everything is opt-in by default. I wanted to avoid anything that felt like surveillance. When I review entries as a design juror, ethical design is a huge consideration—and I held myself to that same standard here.

Desky was designed mobile-first, since I knew many people would book on the go. But it also scales beautifully to desktop, thanks to a flexible component system. My background in front-end development and accessibility played a big role in making sure everything just worked—whether you were on your phone or a widescreen monitor.

Accessibility isn’t just a checklist—it’s a mindset. I built Desky to support screen readers, high contrast modes, and keyboard navigation. As someone who's judged accessibility-focused design entries, I know how impactful inclusive design can be. Making Desky accessible was non-negotiable—it’s part of what makes good design good for everyone.

Desky started as a booking tool, but it’s really about connection. I’m working on expanding it into a more holistic workplace experience—things like AI-powered suggestions for team overlap, or even mood-based check-ins. I think the future of hybrid work needs tools that are not just smart, but also emotionally aware.

In-person culture matters, even in hybrid environments. I wanted Desky to bring back those small but meaningful moments—like birthday lunches or workshops. By integrating cultural touchpoints, Desky becomes more than a utility; it becomes part of the workplace rhythm. That balance of function and emotional resonance is something I always admire when judging entries—and it’s what I aimed to build into this product.

We started with focused interviews with adults over 50, many of whom were managing chronic conditions or caring for aging family members. These conversations revealed a clear pattern: confusion around fragmented health information, low confidence in navigating digital tools, and a desire for warmth and clarity in healthcare experiences. These insights directly informed COCO’s core features—simplified language, voice-first interaction, and a friendly, companion-like design. This human-centered approach led to global recognition, including a Silver A’ Design Award, Gold & Silver Muse Design Awards (USA), and a UX Design Award nomination (Germany). These honors reinforce that accessible, emotionally intelligent design can have meaningful global impact.

One of our biggest challenges was creating a system powerful enough to provide tailored insights, while remaining approachable for users with limited tech literacy. We tackled this through progressive disclosure—showing basic information first and revealing more only if the user asks. We also prioritized clear typography, large touch targets, and voice-based interaction. Balancing AI’s potential with cognitive ease was a constant thread through our design iterations. Accessibility wasn’t just a feature; it was the framing lens for all technological decisions.

COCO addresses health misinformation by guaranteeing that every piece of information it shares is backed by a verifiable and reputable source. All health insights come from trusted medical organizations such as the CDC, NIH, and Mayo Clinic. When users ask a question, COCO not only provides a clear, easy-to-understand answer—it also cites the specific source so users can review the original information if they wish. This approach builds transparency and trust, empowering users to make informed decisions while reducing the risk of falling for misinformation.

Many older adults we interviewed mentioned the burden of constantly updating loved ones or forgetting to relay important details to their doctors. This inspired COCO’s “Shared Circle” feature, allowing users to selectively share insights, reminders, or progress with caregivers and healthcare providers. Importantly, this feature was designed to support independence, not replace it. Users stay in control—deciding what to share, when, and with whom—while receiving an added layer of encouragement and accountability.

We focused on tracking features that directly impacted day-to-day management of common chronic conditions: medication adherence, blood pressure, sleep, and hydration. These were prioritized based on both user interviews and public health data. For visualization, we avoided overwhelming charts in favor of trend-based storytelling—COCO summarizes changes in natural language (“Your average sleep improved this week”) with the option to dive into simple graphs. Winning the Silver A’ Design Award validated our belief that inclusive design and innovation can go hand in hand.

We went through over a dozen iterations, each informed by direct usability testing with users over 50. We conducted think-aloud sessions and eye-tracking studies, where we quickly learned that even slight interface clutter caused confusion. We trimmed excess, prioritized conversational onboarding, and even reduced color contrast in certain states to minimize cognitive strain. Every refinement was rooted in feedback. Our mantra was: “Simple is not less—simple is respectful.” That philosophy guided every design choice.

In the future, we envision COCO evolving into a full-spectrum preventive care companion. We’re exploring deeper integration with wearable data, predictive health modeling, and even emotional well-being monitoring. As loneliness becomes an increasing health risk among older adults, COCO may also adopt emotionally intelligent dialogue to provide not just medical guidance, but comfort. Our goal is to grow with the user—not just react to illness, but proactively support aging with dignity and empowerment.

From tone of voice to visual language, everything about COCO was designed to soothe. The mascot-inspired persona (though not a literal pet) provides emotional continuity. We also focused on giving feedback that was encouraging rather than alarming. For example, instead of alerting a user that a reading is “too high,” COCO says, “Let’s keep an eye on this and consider a few gentle changes.” This subtle shift helps users feel in control rather than defeated.

COCO was built to be a frontline defense against misinformation. In addition to surfacing source citations and trustworthy content, COCO also includes explainers for medical jargon and visual cues indicating trust levels (e.g., green check for verified claims). By blending education with verification, COCO transforms passive consumption into active understanding—an essential shift for older adults managing complex health conditions.

We implemented a dynamic personalization engine that adjusts based on user behavior, language patterns, and engagement history. Users who prefer voice interaction get more spoken responses, while others may prefer concise text summaries. The system also adjusts vocabulary complexity depending on user comprehension levels, learned over time. Personalization isn't just aesthetic—it’s structural, helping each user feel like COCO was made for them. This tailored experience was instrumental in COCO’s recognition on the international design stage.