Spring til indhold
Luigi Ippoliti and Rosita di Mizio

ItalienKæledyrspleje

Interviews med Luigi Ippoliti and Rosita di Mizio

Læs interviewene med Luigi Ippoliti and Rosita di Mizio: forstå deres filosofi, kreative proces og prisvindende arbejde.

Designerprofil

Vi har flere interviews med Luigi Ippoliti and Rosita di Mizio.

De er kun udgivet på engelsk og vises nedenfor på originalsproget.

Åbn den engelske side

Dagens Designer Interview

18 spørgsmål

We have been working in the fields of design, visual communication, and architecture for years. Both of us have an academic background in architecture and have developed projects ranging from architectural design to…

Could you please tell us about your experience as a designer, artist, architect or creator?

We have been working in the fields of design, visual communication, and architecture for years. Both of us have an academic background in architecture and have developed projects ranging from architectural design to product design. We have collaborated with companies, public institutions, universities, and cultural organizations, always focusing on attention to detail, contextual analysis, and design consistency.

How did you become a designer?

Our journey began from a shared passion for art, visual communication, and architecture. Since our university years, we understood that design was a tool to read and interpret reality, improving it through functional and meaningful projects. The desire to give form to impactful ideas has driven us to work in this field, refining our skills both through study and practical experience.

What are your priorities, technique and style when designing?

Our design approach is based on listening, analysis, and synthesis. We always strive to deeply understand the context and client needs to create coherent, functional, and lasting solutions. We combine analog and digital work, manual sketches, prototypes, physical mock-ups, and modeling and rendering tools. For us, every project is a balance between thought and form, content and image.

Which emotions do you feel when designing?

Designing gives us a sense of discovery and deep involvement. There is an initial excitement tied to the idea, followed by focus and technical challenge in shaping it, and finally gratification when the project comes to life. For us, design is a form of storytelling that unites emotion and rationality, and it is in this dialogue that we find our creative balance.

What particular aspects of your background shaped you as a designer?

Beyond design skills, we have been strongly shaped by observation ability, cultural sensitivity, and critical thinking. A solid architectural foundation taught us to think in systems and relationships, while interest in graphics, art, and photography enriched our aesthetic vision. Multidisciplinarity is one of our main resources.

What is your growth path? What are your future plans? What is your dream design project?

We have several projects underway and are enthusiastically working on upcoming challenges. We invite you to follow us on our social channels to stay updated on news and future developments.

What are your advices to designers who are at the beginning of their career?

Our most important advice is to cultivate curiosity, observe carefully, and listen before designing. Building a solid visual culture and not fearing mistakes are essential. The best projects often come from nonlinear processes. It is also important to engage in dialogue and accept constructive criticism. Finally, invest in your design identity without chasing trends.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

We recommend always keeping a clear view of the world, avoiding self-referentiality. Design is not decoration but a responsibility. One must learn to design consciously, be rigorous, but also capable of surprising. We believe in professional ethics, sharing knowledge, and building authentic relationships.

What is your day to day look like?

Every day is different. We alternate moments of research and discussion with more practical phases.

How do you keep up with latest design trends? To what extent do design trends matter?

We follow trends with a critical spirit. We pay attention to the evolution of visual language but prefer to build a personal design identity. We read industry magazines, attend exhibitions, follow conferences, and engage with colleagues and students. However, the most powerful inspiration often comes from non-design contexts: nature, literature, urban life..

How do you know if a product or project is well designed? How do you define good design?

For us, good design clearly, coherently, and honestly communicates. It must be functional but also capable of evoking emotions. When a project is simple without being banal, elegant without being cold, we know the goal is achieved. Common mistakes include excess form, poor attention to context, and lack of thought behind aesthetics.

How do you decide if your design is ready?

We know a project is ready when it can stand on its own, without further explanations or justifications. This is also an intuitive moment when form and content align. However, we recognize that every project could still evolve: for this reason, we carefully archive everything, ready to revisit if needed but also able to let go.

What is your biggest design work?

For us as designers, every work, even the smallest, is important. Every project is a unique opportunity to experiment, learn, and contribute value.

Who is your favourite designer?

We admire many designers and architects, but if we had to name a few, we would say: Alvar Aalto, Eileen Gray, Charles and Ray Eames, Philippe Starck, and Karim Rashid.

Would you tell us a bit about your lifestyle and culture?

We live and work in Italy, a country with an extraordinary cultural and visual layering that inspires us daily. Our culture has taught us the value of beauty, detail, and balance. Music, art, photography, and literature are part of our daily life and deeply influence our work.

Would you tell us more about your work culture and business philosophy?

We work collaboratively, both between us and with our partners and clients. We seek professional relationships based on trust, respect, and dialogue. We carefully evaluate every project, preferring quality over quantity. We are demanding with ourselves but open to confrontation. We consider it essential to have an ethical and responsible vision of our work at every stage.

What are your philanthropic contributions to society as a designer, artist and architect?

As a team of architects and designers, we deeply believe in the value of design serving the community. We actively engage in pro bono projects for social initiatives, offering sustainable and accessible solutions. Additionally, we participate in workshops and conferences to support and inspire young talents, thus contributing to the growth and wellbeing of society through design.

What positive experiences you had when you attend the A' Design Award?

Participating in the A’ Design Award has been a valuable opportunity for exchange, visibility, and growth. The three main benefits we found are: international recognition, the chance to be part of a global network of professionals, and the appreciation of the design process. Design awards motivate us to do better, reflect, and constantly raise quality standards.

Designinterview

Shake Off Hundevaskestation · 20 spørgsmål

The founding principle of “Shake Off” is the centrality of the human-animal relationship, viewed from a zoo-anthropological perspective.

What is the main principle, idea and inspiration behind your design?

The founding principle of “Shake Off” is the centrality of the human-animal relationship, viewed from a zoo-anthropological perspective. The idea stems from the need to create a device that promotes physical and emotional well-being through a non-invasive and intuitive approach. The inspiration comes from the natural movement of both humans and animals.

What has been your main focus in designing this work? Especially what did you want to achieve?

Our goal was to create an innovative design object capable of stimulating and enhancing the human-animal relationship during a critical moment such as grooming and washing. We aimed to design an object that is accessible and engaging for both parties.

What are your future plans for this award winning design?

We plan to industrialize the product, exploring potential partnerships with companies in the pet, wellness, and educational sectors. The goal is to bring “Shake Off” into clinical, educational, and recreational contexts, expanding its range of use.

How long did it take you to design this particular concept?

The concept took about six months, including ideation, prototyping, testing, and final design definition. It was an interdisciplinary design process, enriched by practical field experimentation.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

The project was not commissioned but arose from a personal and professional reflection on the relationship between design, the body, animals, and well-being. We wanted to respond to a real need observed in various educational and rehabilitative settings.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

We are currently open to collaborations with companies interested in production and distribution. Our goal is to ensure that the project is developed while respecting the original idea and its ethical and functional values.

What made you design this particular type of work?

We were driven by the desire to contribute to improving quality of life through a simple object with therapeutic and educational potential. We wanted a product that would stimulate the relationship between humans and animals.

Where there any other designs and/or designers that helped the influence the design of your work?

We were influenced by approaches that integrate design, art, and rehabilitation, such as Bruno Munari’s work in educational play and sensory devices developed in neurological and psychomotor fields. Certain theatrical and bodily practices also enriched our research.

Who is the target customer for his design?

“Shake Off” is designed for a broad audience: children, adults, and the elderly, with or without disabilities. It is suitable for educational, rehabilitative, therapeutic, as well as playful and performative settings, where small to medium-sized dogs become active participants, rather than passive recipients as typically seen in grooming.

What sets this design apart from other similar or resembling concepts?

Its strength lies in its simplicity and versatility of use, combined with a form that is evocative but not prescriptive. It is not a sports tool nor a strictly medical device: it is a sensory and postural stimulator that leaves room for personal and creative interpretation.

How did you come up with the name for this design? What does it mean?

The name “Shake Off” refers to the idea of shaking off physical or emotional stiffness. It is an invitation to action, to release, to spontaneous movement. We chose a direct name that is easily understood internationally.

Which design tools did you use when you were working on this project?

We used 3D modeling software, vector drawing, and rendering tools, as well as hand sketches, scale prototypes, and physical simulations with real materials to test ergonomics and user experience.

What is the most unique aspect of your design?

Its most unique aspect is its ability to engage with the body (both human and animal) in a natural way, without technology or digital interfaces, stimulating awareness and movement through physical contact alone.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

We collaborated with physiotherapists, educators, psychomotor therapists, veterinarians, and behaviorists who supported us during the testing and validation phases, providing valuable feedback for functional optimization of the product.

What is the role of technology in this particular design?

In “Shake Off,” technology is kept to a minimum. The project emphasizes physicality, natural materials, and ease of use. It relies more on bodily and emotional intelligence than on artificial intelligence.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Yes, we conducted qualitative research by observing behaviors in educational and rehabilitative contexts, and analyzing needs related to posture, balance, and body awareness. Field testing guided the iterative design process.

What are some of the challenges you faced during the design/realization of your concept?

One of the main challenges was finding a balance between freedom of use and specific functionality avoiding a product that was too restrictive or too vague. Material selection also required experimentation.

How did you decide to submit your design to an international design competition?

We believed it was important to share the innovative and social value of the project on an international platform, to open up new development opportunities and foster dialogue with a broader network of professionals and companies.

What did you learn or how did you improve yourself during the designing of this work?

We learned to listen to the body as a source of design insight, refining our observation skills and sensitivity to sensory interactions. We also strengthened our expertise in pet design.

Any other things you would like to cover that have not been covered in these questions?

We would like to emphasize how important it is now more than ever to design for the integrated well-being of people and their animal companions, moving beyond the logic of the product to embrace that of experience, care, and relationship.

Designlegende Interview

50 spørgsmål

We are both architects with a solid academic background, which has allowed us to delve into disciplines related to architecture, design, and visual communication.

Could you please tell us a bit about your design background and education?

We are both architects with a solid academic background, which has allowed us to delve into disciplines related to architecture, design, and visual communication. Throughout our careers we have worked with private clients, companies, public institutions, and cultural organizations, developing a multidisciplinary and integrated approach.

What motivates you to design in general, why did you become a designer?

The desire to improve the world around us through design, combining functionality and aesthetics, drives us. For us, design is a means to interpret society’s needs and transform them into concrete and innovative solutions.

Did you choose to become a designer, or you were forced to become one?

The choice was entirely natural, stemming from our passion for art, architecture, and creativity. We never felt compelled—we were driven by the desire to express ideas through design.

What do you design, what type of designs do you wish to design more of?

We primarily work in architecture and integrated design, but we would like to dedicate more energy to sustainable projects that have a positive impact on communities and the environment, promoting social innovation.

What should young designers do to become a design legend like you?

Young designers must cultivate curiosity, observe carefully, and build a solid visual culture. It is also essential to welcome criticism and feedback in order to grow and develop one’s own design identity.

What distinguishes between a good designer and a great designer?

A great designer doesn’t just create beautiful forms but is capable of integrating aesthetics, functionality, and innovation, producing solutions that endure over time and bring real value.

What makes a good design a really good design, how do you evaluate good design?

Good design effectively addresses contextual needs with clarity and coherence, while also evoking emotion and communicating authentically.

What is the value of good design? Why should everyone invest in good design?

Good design improves quality of life, promotes sustainability, and makes spaces and objects more accessible and functional, representing a long-lasting investment.

What would you design and who would you design for if you had the time?

If we had more time, we would dedicate ourselves to social and environmental projects focused on disadvantaged communities, aiming to improve their well-being through innovative solutions.

What is the dream project you haven't yet had time to realize?

The next one…

What is your secret recipe of success in design, what is your secret ingredient?

The recipe is deep listening, careful analysis, and the balance between emotion and rationality, which allows us to develop coherent and engaging projects.

Who are some other design masters and legends you get inspired from?

We draw inspiration from figures such as Alvar Aalto, Eileen Gray, Charles and Ray Eames, Joe Colombo, Philippe Starck, Zaha Hadid, and Karim Rashid for their ability to combine innovation and artistic sensitivity.

What are your favorite designs by other designers, why do you like them?

A Shaker-style chair and table, which embody a way of living and designing based on simplicity, spirituality, and a rigorous approach that successfully combines functionality and beauty. Equally interesting to us are Philippe Starck’s “Juicy Salif” citrus juicer for its surprising shape, and Karim Rashid’s “Kontrol” chair. Finally, a design object we feel particularly attached to is Aldo Rossi’s “La Cupola” espresso coffee maker for Alessi.

What is your greatest design, which aspects of that design makes you think it is great?

Our best project is one that combines attention to context, care for detail, and durable solutions, managing to be simple and effective at the same time specifically, we feel a deep connection to a villa we are building on a hillside among licorice fields.

How could people improve themselves to be better designers, what did you do?

To improve, it is necessary to observe carefully, develop cultural sensitivity and critical capacity, integrating multidisciplinary and practical experiences.

If you hadn't become a designer, what would you have done?

We probably would have worked in related fields such as art or visual communication, remaining connected to creativity.

How do you define design, what is design for you?

Design is a narrative process that unites emotion and rationality to improve daily life through functional and aesthetic solutions.

Who helped you to reach these heights, who was your biggest supporter?

Mutual support, along with collaborations based on trust and dialogue, has been fundamental in our journey.

What helped you to become a great designer?

Passion, consistency in study, and the ability to listen to and interpret the context in which you work.

What were the obstacles you faced before becoming a design master?

The main challenges were balancing creativity and functionality and overcoming technical and cultural limitations.

How do you think designers should present their work?

With clarity, narrating the design process and highlighting the added value of their choices.

What's your next design project, what should we expect from you in future?

We are working on projects that integrate sustainability and social innovation, aiming for innovative and responsible solutions.

What's your ultimate goal as a designer?

To create projects that endure over time and concretely improve people’s lives.

What people expect from an esteemed designer such as yourself?

Coherence, project rigor, innovation, and constant attention to context and needs.

How does design help create a better society?

By offering accessible, sustainable, and functional solutions that meet real needs and improve collective life.

What are you currently working on that you are especially excited about?

Multidisciplinary projects that unite architecture, design, and communication, with a special focus on sustainability.

Which design projects gave you the most satisfaction, why?

Those capable of integrating beauty, functionality, and respect for context, generating a lasting positive impact.

What would you like to see changed in design industry in the coming years?

Greater attention to ethics, sustainability, and an inclusive and participatory approach.

Where do you think the design field is headed next?

A design increasingly integrated with technology and sustainability, capable of actively engaging society.

How long does it take you to finalize a design project?

The time varies depending on complexity, but we prefer processes that allow for care and depth.

When you have a new design project, where do you start?

By carefully listening to the client and deeply analyzing the context and needs.

What is your life motto as a designer?

Curiosity, rigor, and balance between emotion and rationality are our guiding principles.

Do you think design sets the trends or trends set the designs?

Design must engage in dialogue with trends, while maintaining its own original and enduring identity.

What is the role of technology when you design?

Technology is a fundamental tool that supports creativity and precision, without replacing critical thinking.

What kind of design software and equipment do you use in your work?

We use software for 3D modeling and rendering, supported by manual sketches and physical prototypes.

What is the role of the color, materials and ambient in design?

They are essential elements for defining identity, communicating, and ensuring sustainability and comfort.

What do you wish people to ask about your design?

We would like them to ask which design choices were made and how the project responds to real needs and context.

When you see a new great design or product what comes into your mind?

I analyze the balance between function and form and the value it brings to the user.

Who is your ideal design partner? Do you believe in co-design?

We believe in collaborative work and open dialogue, based on mutual trust.

Which people you interacted had the most influence on your design?

Colleagues, professors, and clients who have encouraged us to reflect and continuously improve.

Which books you read had the most effect on your design?

Which books you’ve read have had the greatest impact on your design?

Texts exploring the relationship between form, function, and context, enriching our design vision; among these, we can mention: History of Design by Renato De Fusco, Manuale di storia del design by Domitilla Dardi and Vanni Pasca, and Da cosa nasce cosa. Appunti per una metodologia progettuale by Bruno Munari.

How did you develop your skills as a master designer?

Through continuous study, practical experience, and constant dialogue with other professionals.

Irrelative of time and space, who you would want to meet, talk and discuss with?

We would like to discuss with masters like Le Corbusier, Alvar Aalto, Eileen Gray, Joe Colombo, Zaha Hadid, Philippe Starck, Charles and Ray Eames, Luigi Moretti to deepen their vision.

How do you feel about all the awards and recognition you had, is it hard to be famous?

Awards are important recognition, but true success lies in the quality and coherence of the work, not fame.

What is your favorite color, place, food, season, thing and brand?

For Rosita Di Mizio: favorite color is orange; place is the sea; food is Abruzzese timballo; season is spring; brand is “Tubes.”

For Luigi Ippoliti: favorite color is black; place is the sea; food is pizza; season is summer; brand is “Alessi.”

Please tell us a little memoir, a funny thing you had experienced as a designer?

Moments of brainstorming where spontaneous ideas led to surprising solutions.

What makes your day great as a designer, how do you motivate yourself?

Discovering new solutions, the technical challenge, and the satisfaction of seeing a project take shape.

When you were a little child, was it obvious that you would become a great designer?

It was not a defined thought, but the passion for art and design has always been present.

What do you think about future; what do you see will happen in thousand years from now?

I imagine a future where design and technology are deeply integrated to improve global life.

Please tell us anything you wish your fans to know about you, your design and anything else?

We would like them to know that our work is guided by passion and the desire to contribute to a better world through design, with a special focus on the pet world.

Designerinterview

40 spørgsmål

We come from different backgrounds, but we share a common vision: using design as a tool to improve people's daily lives.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

We come from different backgrounds, but we share a common vision: using design as a tool to improve people's daily lives. What brought us together is the desire to transform complex problems into accessible, human, and sustainable solutions. We became designers because we believe in design as a cultural, social, and civic act.

Can you tell us more about your company / design studio?

We are a team, but in essence, we are a multidisciplinary laboratory where design, research, and a commitment to social and environmental issues come together. We work on projects ranging from product design to public spaces, with particular attention to inclusion, sustainability, and the creation of environments and objects that, through a zooanthropological approach, promote pet-friendly design.

What is "design" for you?

For us, design is a language for generating change a tool to create meaningful connections between people, animals, objects, and environments. It is not merely about aesthetics or function, but an approach that integrates creativity, technology, and sustainability. Design is also a modus operandi that enables the development of innovative products, which we follow from concept through to production and distribution.

What kinds of works do you like designing most?

We are passionate about projects that are useful, democratic, and sustainable, with a particular focus on the world of pet design. We love designing open, modular systems that adapt to their context and generate long-term value. Our greatest interest lies in projects born from intuition those we can develop with “slowness “ and “care”.

What is your most favorite design, could you please tell more about it?

Our favorite kind of design is the one that enhances everyday life, bringing something extraordinary, unique, and unexpected to every object.

What was the first thing you designed for a company?

It is a small object, designed to be durable, sustainable, and iconic.

What is your favorite material / platform / technology?

We are keen to work with recycled and bio-based materials, as well as with digital platforms that enable distributed and adaptable production, such as 3D printing and parametric systems.

When do you feel the most creative?

When we take our time to think, when we immerse ourselves in a real context. For us, creativity emerges through dialogue and from observing the complexity of the world, which we approach with curiosity.

Which aspects of a design do you focus more during designing?

For us, the social impact of the project, sustainability, the zooanthropological approach, form related to functionality, and Beauty are fundamental.

What kind of emotions do you feel when you design?

A combination of enthusiasm, passion, attentiveness, and responsibility. It is a process that engages us both intellectually and emotionally.

What kind of emotions do you feel when your designs are realized?

We take great satisfaction in the awareness that every object, once in the world, generates complex and sometimes unpredictable relationships.

What makes a design successful?

When it is ethically sound, aesthetically coherent, and socially useful. Successful design is that which leaves a lasting impact and is open to influence from diverse and heterogeneous disciplines.

When judging a design as good or bad, which aspects do you consider first?

We focus on the honesty of the project, the clarity of its intent, and the real impact. If there is a lack of coherence between the initial insight and the final result, for us, it simply doesn’t work.

From your point of view, what are the responsibilities of a designer for society and environment?

The responsibilities are many. In our view, we must design less, better, and for more people. Every choice carries material, symbolic, environmental, social, and economic weight.

How do you think the "design field" is evolving? What is the future of design?

We believe that design is becoming more relational, interdisciplinary, and conscious. For us, the future of design lies in regeneration, co-design, and shared responsibility, with greater focus on the key challenges of our time.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

The last one took place in a public space, where we exhibited a participatory project. The next will be within the context of MOOD (Museum of Design) in Como, where we will showcase our project “Shake Off.”

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

For us, inspiration comes from people's everyday gestures, social relationships, nature, art and architecture, and the beauty of the sea, which is our muse.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Empathetic, ironic, modular, innovative. We seek flexible and accessible solutions that adapt to the time and place in which they exist.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

We live in Italy, in Tortoreto, Abruzzo, where the places inspire projects in dialogue with memory but without nostalgia, because fundamentally, it is nature that is our true muse.

How do you work with companies?

With a collaborative and transparent approach. We seek reliable partnerships based on shared values and clear, achievable goals.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies should have a clear vision, listen, trust, and be open: design is not just a finished product, but a process built together.

Can you talk a little about your design process?

We start by listening to people and observing nature. This is followed by research, synthesis, and initial concepts. We prototype extensively and conduct numerous tests. It is an open, dynamic, and participatory process.

What are 5 of your favorite design items at home?

A Shaker-style chair and table, which embody a way of living and designing based on simplicity, spirituality, and a rigorous approach that successfully combines functionality and beauty. Equally interesting to us are Philippe Starck’s “Juicy Salif” citrus juicer, for its striking form, and Karim Rashid’s “Kontrol” chair. Lastly, a design object to which we are particularly attached is Aldo Rossi’s espresso coffee maker “La Cupola,” created for Alessi.

Can you describe a day in your life?

Every day is different. We alternate between moments of research and discussion, and more hands-on phases.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

We recommend always nurturing curiosity, learning from mistakes, and placing people’s needs at the center of design.

From your perspective, what would you say are some positives and negatives of being a designer?

The positive aspects of being a designer include the opportunity to innovate and positively impact people's lives. Among the negative aspects are the high expectations that need to be managed.

What is your "golden rule" in design?

Creating accessible design that combines functionality and beauty, focusing on the user experience with an optimistic and inclusive approach.

What skills are most important for a designer?

The most important skills for a designer include creativity and innovation, empathy, flexibility and adaptability, interdisciplinary knowledge, effective communication, and a passion for continuous improvement.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Paper, pen, modeling and visualization software, 3D printing, physical models. But also: conversations, concept maps, co-design workshops.

Designing can sometimes be a really time consuming task, how do you manage your time?

We embrace the complexity and timing of the process. We strive to maintain a balance between rigor and flexibility, knowing that time is an integral part of the project.

How long does it take to design an object from beginning to end?

It depends on the context. It can take weeks or months. Each project has its own evolution, including pauses and revisions.

What is the most frequently asked question to you, as a designer?

The most frequent question? Probably: Where does inspiration come from? And my answer is always the same: from observing life. Design does not come from an aesthetic whim, but from a deep desire to improve daily life. Every object must serve an idea, not the other way around.

What was your most important job experience?

For us as designers, every job even the smallest is important. Each project is a unique opportunity to experiment, learn, and contribute with value.

Who are some of your clients?

Our clients include both private individuals and companies, active in various areas of design and architecture.

What type of design work do you enjoy the most and why?

We are particularly passionate about pet design because it combines functionality, aesthetics, and attention to animal well-being, creating solutions that improve the coexistence between people and their pets.

What are your future plans? What is next for you?

We have several projects in progress and are enthusiastically working on upcoming challenges. We invite you to follow us on our social media channels to stay updated on all news and future developments.

Do you work as a team, or do you develop your designs yourself?

We always work as a team, including with external partners. We believe collaboration is the driving force behind the project.

Do you have any works-in-progress being designed that you would like to talk about?

We are currently developing pet design projects focused on animal care and on improving the quality of indoor spaces in homes shared by humans and animals.

How can people contact you?

Through our website, email, and social media channels, we are always open to exchanges, collaborations, and new visions.

Any other things you would like to cover that have not been covered in these questions?

We would like to add that the ethical and legal aspects of design, such as the protection of intellectual property, design transparency, and social responsibility, are fundamental and deserve further attention.

Stort Interview

Shake Off Hundevaskestation · 10 spørgsmål

Our starting point was to interpret the dog not only as a the product user but as a sentient partner in a shared experience.

Your innovative approach to integrating zoo anthropological principles in Shake Off Dog Washing Station represents a significant shift in pet care design - could you elaborate on how your research with veterinary behaviorists and dog trainers influenced specific features that promote positive human-animal interaction?

Our starting point was to interpret the dog not only as a the product user but as a sentient partner in a shared experience. Drawing from zooanthropology and ethological design, we collaborated with behavioral veterinarians and certified dog trainers to observe dogs’ responses in contexts of physical interaction and hygiene. From these studies, we identified the importance of perceived control and environmental predictability.This led us to develop features such as the adjustable transparent walls, which offer containment without visual isolation, and the interactive water jets, which the dog can activate with paws creating a sense of autonomy. Additionally, the entry system with low steps allows the animal to access the washing space independently, avoiding the stress of forced lifting. These design choices foster trust and transform washing from a passive experience into a relational and communicative one. It’s a design that doesn’t merely contain behavior, but listens to it.

The use of r-PETG with 30% fiberglass in Shake Off Dog Washing Station demonstrates a commitment to sustainability and durability - what inspired your material choice, and how does this align with the growing demand for environmentally conscious pet care solutions?

Our choice of r-PETG reinforced with 30% fiberglass was driven by both ethical and functional considerations. From an environmental perspective, r-PETG is made from post-consumer recycled plastic, which significantly reduces the carbon footprint. Fiberglass reinforcement improves mechanical strength, allowing us to create a structure that is lightweight yet resistant to high mechanical and chemical stress.This material also supports long-term durability, reducing the need for replacement and maintenance. From a design standpoint, the composite allows us to shape curved, soft geometries that align with the animal’s perception of space creating a welcoming and non-threatening environment. We believe sustainability must go beyond marketing: it is a structural criterion for creating products that respect the ecosystem and improve the daily lives of animals and humans alike.

The interactive water jets feature in Shake Off Dog Washing Station transforms washing from a potentially stressful experience into playful engagement - could you share the development process behind this innovative feature and how it addresses common challenges in dog grooming?

The interactive jets were developed in response to a recurring challenge: most dogs perceive the onset of water as unpredictable and uncomfortable, especially when it involves sudden splashes or forceful sprays. We observed that allowing the dog to trigger the jets via paw contact transformed the experience into a form of controlled play.This required the design of a low-pressure hydropneumatics circuit, sensitive enough to respond to light touches while ensuring safety. The jets produce a gentle, fan-like spray, avoiding any high-pressure stimulation. Additionally, we included a gradual ramp-up in water intensity, guided by the operator but synchronized with the dog’s signals of readiness. The result is a system that not only cleans, but builds trust. It reduces resistance, improves hygiene results, and increases dog’s tolerance for future grooming.

Your recognition with the A' Design Award highlights Shake Off Dog Washing Station's contribution to pet care design - how do you envision this achievement influencing future developments in animal-centric product design?

This recognition validates an approach that prioritizes inter-species well-being and redefines the role of design in the pet care sector. We believe the A’ Design Award can serve as a catalyst for shifting the industry mindset from one centered on utility alone to one grounded in relational design.Our hope is that Shake Off inspires other designers and manufacturers to consider animals not as passive end users, but as active participants with specific cognitive, emotional, and behavioral needs. This shift can lead to the development of new typologies products that are not just tools, but shared experiences that reinforce the human-animal bond.

The ergonomic considerations in Shake Off Dog Washing Station, particularly the independent access steps and adjustable glass walls, seem carefully crafted - could you explain how these elements work together to reduce anxiety and promote trust during the washing experience?

The ergonomic features of Shake Off were developed based on a detailed analysis of dog behavior in stressful contexts. We observed how entry methods and enclosure perception directly influence anxiety levels.That’s why we designed modular steps with a maximum height of 15 cm, allowing the dog to access the wash bay autonomously. This active gesture reduces defensive behavior triggered by being lifted or dragged. The ability to choose whether to enter or not gives the dog a sense of control.Simultaneously, the adjustable transparent glass walls maintain constant visual contact with the handler. Their vertical adjustability lets the operator adapt the enclosure according to the dog’s comfort level. Together, these elements create a reassuring semi-open space where the animal feels protected, not trapped, and where visual and emotional communication remains uninterrupted. Here, ergonomics merges with emotional design.

The implementation of LFAM 3D printing technology in manufacturing Shake Off Dog Washing Station offers unique advantages - how does this production method enhance the design's functionality and accessibility while supporting sustainable practices?

The choice of LFAM (Large Format Additive Manufacturing) technology was crucial to achieving the design goals in terms of sustainability, modularity, and customization. This method allowed us to create Shake Off as a robust yet lightweight monoblock, eliminating the need for multiple structural components or complex assemblies. This simplifies both logistics and installation, making the product easily transportable and positionable even in temporary urban settings or public parks. From an environmental standpoint, 3D printing made it possible to minimize production waste, as material is deposited only where needed. Furthermore, additive manufacturing enables localized production, avoiding long-distance transport and reducing the carbon footprint. LFAM also offers us design flexibility: we can adapt the geometry of the washing station based on specific space or target requirements. This approach aligns with new scenarios of customized, sustainable, and on-demand design, making Shake Off a pioneering project in the smart production of structures for pet care.

The thermostatic mixer system in Shake Off Dog Washing Station addresses a crucial aspect of pet comfort - could you detail the development process behind this feature and how it contributes to creating a positive washing experience?

According to our consultations with veterinarians, temperature fluctuation is one of the top causes of stress during washing. We therefore integrated a professional-grade thermostatic mixer, capable of maintaining constant water temperature throughout the session.We conducted user tests to determine the optimal comfort range dogs perceive as neutral and soothing. The system includes a scald-prevention safety valve that blocks water flow above 38°C, eliminating risk. The control interface is intuitive and responsive, allowing the operator to fine-tune the experience without losing focus on the animal.What might seem like a simple function actually plays a critical role: it guarantees physical comfort, reduces trauma risk, and helps build a positive memory of the activity ensuring smoother future sessions.

The storage solutions and maintenance features in Shake Off Dog Washing Station, such as the front drawer and specialized drainage system, appear thoughtfully integrated - how did practical considerations influence these design elements?

From the outset, we wanted to simplify not only the dog’s experience but also that of the operator. Practical needs often overlooked in similar products were a central design driver.The retractable front drawer was designed to store towels, gloves, grooming tools, and shampoo in an organized, immediately accessible space. This eliminates the need for auxiliary furniture, keeping the station clean and efficient. The drainage system includes a fine-mesh internal filter that prevents hair buildup in the piping, reducing blockages and lowering maintenance time and cost.We also incorporated a subtle slope in the floor to encourage fast water runoff, which improves hygiene and shortens drying time. These choices make Shake Off suitable not only for home use but for high-frequency environments like veterinary clinics, dog hotels, and urban pet stations.

The dimensional specifications of Shake Off Dog Washing Station suggest careful consideration of both animal and handler needs - could you explain how these precise measurements were determined and how they enhance the overall functionality?

The dimensions of Shake Off were defined through field testing and ergonomic simulations, calibrated to the needs of small- to medium-sized dog breeds, which make up over 70% of the domestic dog population in Europe.The 120 cm length and 100 cm width provide ample space for movement without causing disorientation. The 45 cm platform height optimizes operator posture, minimizing back strain during extended use. The 15 cm step was selected after testing different heights it’s accessible to most dogs without compromising structural compactness.The 80 cm walls (50 cm fixed, 30 cm adjustable) ensure containment while preserving visibility and communication. These measurements were all chosen to maximize safety, hygiene, and efficiency, while also fostering positive, low-stress interaction between animal and human. Even surrounding maneuver space was carefully studied for smooth operation in tight or public environments.

Looking ahead, how do you plan to build upon the innovative features of Shake Off Dog Washing Station to further advance the field of pet care design, particularly in creating products that strengthen the human-animal bond?

Our future vision is to expand Shake Off beyond a single product, into a modular platform of solutions dedicated to interspecies wellness. We aim to extend the zooanthropological approach into other aspects of care relaxation areas, educational tools, co-activity systems always prioritizing the emotional and behavioral dimensions of interaction.The interactive features of Shake Off, like paw-activated jets and autonomous access, will be enhanced with adaptive digital systems, personalized to the dog’s temperament and behavior. We’re also exploring smart integrations: behavioral tracking apps, biometric sensors, and tactile feedback for handlers.But most importantly, our mission is to design tools that are not only functional, but emotionally meaningful. We envision a future where pet care design helps deepen companionship, build trust, and elevate the quality of shared life between humans and animals. Shake Off is just the beginning.

Læs videre

Flere designerinterviews

Læs designers.org-interviews for at opdage filosofien, den kreative proces og arbejdet hos flere prisvindende designere.

Sponsoreret

Udforsk Udover Designers.org

Opdag produkter, tjenester og muligheder fra vores annoncepartnere.

Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

Nominer

Datakilde

Designinterviewdataene vist på vores designinterviewside med designeren Luigi Ippoliti and Rosita di Mizio vedrørende værket Shake Off Hundevaskestation kommer fra platformen Design Interviews, hvor førende designere, arkitekter og brands interviewes om deres prisvindende designs, produkter og projekter.