Dagens Designer Interview
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I grew up in an environment surrounded by craftspeople and manufacturing. Before I even knew the word “design,” making things already felt natural to me.
Could you please tell us about your experience as a designer, artist, architect or creator?
I grew up in an environment surrounded by craftspeople and manufacturing. Before I even knew the word “design,” making things already felt natural to me. Later, my strength in drawing and creating gradually connected to industrial design, and it became the path I chose for my life and work.
How did you become a designer?
I first worked at a company that manufactured automotive parts. I was involved in production, but I strongly wanted to create better products through design. I asked the company president for several years to let me try design work. When I finally had the chance, the result was well received. That experience made me realize that manufacturing knowledge and creative thinking could come together in a powerful way.
What are your priorities, technique and style when designing?
My priority is to create something that excites me first, and then allows that excitement to reach others. I always want to exceed expectations. This creates pressure, but I believe that if I am not excited by an idea, it cannot truly move other people.
Which emotions do you feel when designing?
At first, I feel joy because someone has trusted me with a design project. Then I feel pressure, because I must create something new. With experience, I can often sense a direction that may please the client or open a future possibility. That moment gives me strong motivation to keep working.
What particular aspects of your background shaped you as a designer?
I was shaped by a strong competitive spirit and by growing up in a pottery town where clay was part of everyday life. As a child, touching and shaping clay became natural to me. I also felt that creating was one of the few things I could truly rely on. That feeling still drives me today.
What is your growth path? What are your future plans? What is your dream design project?
Now that I am over 55, I think more about what I can leave behind and pass on. I want to create works that show younger people that design can still be exciting, difficult, and worth fighting for even as we grow older. Noshudo Zero is one important milestone for me, but I would like to continue creating works that go beyond it.
What are your advices to designers who are at the beginning of their career?
My advice is to welcome the work that comes to you. When I was young, I sometimes avoided work that did not suit my pride or interests, and I regret some of those moments. Even if a project is not your favorite category, take it seriously. Being trusted with work is already something to be grateful for.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I do not think of myself as an elevated or perfect designer. For me, design has been a way to survive. I use design because it is what I can do best. If I can suggest one thing, it is to value the immediate power of design. A design that makes people feel “this is good” at first sight is still very important.
What is your day to day look like?
I may look like a rather ordinary and even boring person in daily life. I do not have many hobbies because my work has become my hobby. I enjoy designing most. Outside work, I like driving, watching movies, going out for lunch or dinner with my wife, and traveling when I can.
How do you keep up with latest design trends? To what extent do design trends matter?
I do not consciously follow trends very much. Trends become old quickly, just like fashion. What was new yesterday can look outdated after a few years. Instead of chasing other people’s trends, I try to update myself every day and go beyond my own previous ideas.
How do you know if a product or project is well designed? How do you define good design?
It is like asking who decides what food is delicious. If many people love it, that is one kind of value. But if a design is made for one specific person, like haute couture, it only needs to make that person happy. Design usually has someone on the other side, so I believe good design is something that can be loved by the people it is meant for.
How do you decide if your design is ready?
For client work, a design is ready when the client is satisfied and my own idea or theme is properly included. For my personal works, I sometimes stop myself, step back, and look at the design again after some time. This helps me avoid losing the original axis of the idea before deciding whether to complete it or refine it further.
What is your biggest design work?
In terms of physical size, I have designed large automotive parts and, when I was younger, window displays for shopping malls that were around ten meters wide. But in terms of impact, designing a Japanese sword was the largest experience for me. It had the greatest cultural and emotional weight.
Who is your favourite designer?
To be honest, I do not know many designers deeply enough to name one favorite. I have not lived my life by following famous designers. I simply like what moves me at that moment. My inspiration often comes more from products, cars, craft, tools, and everyday experiences than from specific designer names.
Would you tell us a bit about your lifestyle and culture?
My lifestyle may look free, but I actually manage my time quite strictly. I often feel that every minute is precious. At the same time, ideas constantly grow in my mind and sometimes disturb me. I live while struggling with that every day. In terms of culture, everyday Japanese life, manufacturing culture, driving, food, and small routines all influence me.
Would you tell us more about your work culture and business philosophy?
My work philosophy is simple: deadlines must be kept. As a professional, delivering on time is essential. I do not want to work with people who do not respect time. For me, keeping promises and meeting deadlines is not special; it is the basic responsibility of professional work.
What are your philanthropic contributions to society as a designer, artist and architect?
As a designer, I believe I can help small and medium-sized companies rediscover their own potential. Many companies have excellent manufacturing skills but may not know how to turn them into original value. By adding ideas and design thinking, I can help them create something surprising and regain confidence. I want to show that wisdom, ideas, and creativity can create new possibilities regardless of company size.
What positive experiences you had when you attend the A' Design Award?
Participating in the A’ Design Award gave me a special feeling because it is connected to Italy, Como, and the region near Milan, which has a strong image of design, fashion, and culture. Being accepted and evaluated there felt different from other international awards. I also felt that the award valued inspiration, which made me very happy.