Luhua Xiaomo Sesamöl-Verpackung by Tiger Pan

Luhua Xiaomo Sesamöl-Verpackung by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Luhua Xiaomo Sesamöl-Verpackung

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award in Bronze Winner in Verpackung Category

19,721

Verified Award Winner

Verify Award Status for #100810

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luhua Xiaomo Sesamöl-Verpackung

Luhua Xiaomo ist eine Verpackung für gemahlenes Sesamöl – ein handwerklich in kleinen Mengen hergestelltes Öl. Als Behälter dient eine gerade, zylindrische Glasflasche mit 50 mm Durchmesser und 210 mm Höhe. Das Klebeetikett umschließt die Flasche über 350 Grad und ist wie eine alte Zeitung gestaltet – eine Anspielung auf jene Zeit, in der Lebensmittel in Zeitungspapier eingewickelt wurden. Die Schriftzeichen sind vertikal gesetzt, nach dem Vorbild alter chinesischer Ladenschilder. Der schmale unbedeckte Spalt wird zu einer reliefartigen Skala einer Schnellwaage, die die enthaltene Füllmenge anzeigt.

The Recognition

About the A' Design Award in Bronze

Luhua Xiaomo Sesamöl-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Luhua Xiaomo Sesamöl-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Luhua Xiaomo Sesamöl-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie