Wen Niang Flasche für gelben Reiswein by Tiger Pan

Wen Niang Flasche für gelben Reiswein by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Wen Niang Flasche für gelben Reiswein

by Tiger Pan

Client: Shenzhen Wanshengtang Industry Co., Ltd

A' Design Award in Gold Winner in Verpackung Category

39,847
Verified Award Winner
Verify Award Status for #101157

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Niang Flasche für gelben Reiswein

Wen Niang ist eine Verpackung, die für chinesischen gelben Reiswein gestaltet wurde. Die Flasche besteht aus Glas, während gelber Reiswein üblicherweise in Keramikgefäßen abgefüllt wird. Die Glasoberfläche verleiht dem Produkt zusätzlichen Glanz und eine besondere Haptik. Auf der Flaschenschulter ist ein Kranich mit ausgebreiteten Schwingen als Relief geprägt, das sich über mehr als 320 Grad der Oberfläche erstreckt. Der Kranich nimmt in der orientalischen Kultur einen hohen Stellenwert ein und steht für Integrität, Eleganz, Gesundheit und ein langes Leben. Die Flasche misst 90 Millimeter im Durchmesser und 260 Millimeter in der Höhe. Die moderne Formensprache soll jüngere Konsumenten ansprechen.

The Recognition

About the A' Design Award in Gold

Wen Niang Flasche für gelben Reiswein ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Wen Niang Flasche für gelben Reiswein wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Wen Niang Flasche für gelben Reiswein erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensions & Packaging: Diameter: 90mm
Height:260mm
Tags: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Challenge: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Research: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiration: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operation Flow: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Image Credits: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You