Debes Intervenir Sicherheitsplakat by Eduardo Walles

Debes Intervenir Sicherheitsplakat by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2020

Debes Intervenir Sicherheitsplakat

by Eduardo Walles

Client: tApp

A' Design Award in Eisen Winner in Grafik Category

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Colors

The Design

About Debes Intervenir Sicherheitsplakat

Debes Intervenir ist eine Plakatkampagne zur Arbeitssicherheit, die für ein Industriewerk entwickelt wurde. Die Plakate zeigen den richtigen und den falschen Umgang mit Werkzeugen und Anlagen. Jede Szene konzentriert sich auf den Moment kurz vor dem Eintreten eines Unfalls. Ein Comic-Stil sorgt für eine freundliche und klare Verbindung zu den Mitarbeitenden. Eine illustrierte Figur führt die Belegschaft durch jede Botschaft. Die Illustrationen wurden mit Vektorgrafik-Werkzeugen gezeichnet, um eine organische und lockere Linienführung zu bewahren, und anschließend mit einer Bildbearbeitungssoftware koloriert und komponiert. Jedes Plakat ist auf Styrol gedruckt und misst 900 mal 600 Millimeter.

The Recognition

About the A' Design Award in Eisen

Debes Intervenir Sicherheitsplakat ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Debes Intervenir Sicherheitsplakat wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Debes Intervenir Sicherheitsplakat wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.