Grundig Serenity Teemaschine by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Haushaltsgerätedesign Competition Category.
SilberHaushaltsgerät· 2020
Grundig Serenity Teemaschine
Client: Arçelik A.Ş
A' Design Award in Silber Winner in Haushaltsgerät Category
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The Design
About Grundig Serenity Teemaschine
Serenity ist eine zeitgenössische Teemaschine, die sich auf eine freudige Benutzererfahrung konzentriert. Das Projekt konzentriert sich hauptsächlich auf ästhetische Elemente und Benutzererfahrung, da das Hauptziel darauf hindeutet, dass sich das Produkt von den vorhandenen Produkten unterscheidet. Das Dock der Teemaschine ist kleiner als der Körper, sodass das Produkt über den Boden schauen kann, was eine einzigartige Identität mit sich bringt. Leicht gebogener Körper kombiniert mit geschnittenen Oberflächen unterstützt auch die einzigartige Identität des Produkts.
The Recognition
About the A' Design Award in Silber
Grundig Serenity Teemaschine ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Grundig Serenity Teemaschine wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Grundig Serenity Teemaschine ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
- Dimensions & Packaging
- 173mm(max.) x 250mm(max.) x 260mm
- Tags
- Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
- Production Technology
- • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding - Design Challenge
- Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
- Research
- The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
- Inspiration
- The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
- Project Duration
- The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
- Operation Flow
- The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
- Patents
- Copyrights belong to Arçelik A.Ş, 2019
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