Breath Posterserie by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2020

Breath Posterserie

by Na An

Client: Luxun Academy Of Fine Arts

A' Design Award in Bronze Winner in Grafik Category

12,717

Verified Award Winner

Verify Award Status for #103564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath Posterserie

Breath ist eine Posterserie, die während der COVID-19-Pandemie entstand, um das Bewusstsein für die öffentliche Gesundheit zu stärken. Die Poster arbeiten mit Positiv- und Negativformen und verbinden das Profil eines Gesichts mit der Kante einer Maske. Die gemeinsam genutzten Konturen deuten auf eine symbiotische Beziehung zwischen Atmen und Schutz hin. Weitere Elemente wie der Himmel, die Stadt, das Herz und ein Herzschlag erweitern das Thema um Gemeinschaft und Zusammenhalt. Die Grafiken sind von Hand gezeichnet und mit einer Bildbearbeitungssoftware aufbereitet. Jedes Poster misst 700 mal 1000 Millimeter.

The Recognition

About the A' Design Award in Bronze

Breath Posterserie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Breath Posterserie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Breath Posterserie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.