Human and Sea Digitale Illustrationsserie by Liu Xiaorong and Huo Kai

Human and Sea Digitale Illustrationsserie by Liu Xiaorong and Huo Kai is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Bildende Kunst Competition Category.

BronzeBildende Kunst· 2020

Human and Sea Digitale Illustrationsserie

by Liu Xiaorong and Huo Kai

Client: Northeastern University

A' Design Award in Bronze Winner in Bildende Kunst Category

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The Design

About Human and Sea Digitale Illustrationsserie

„Human and Sea“ ist eine Serie digitaler Kunstillustrationen über die Beziehung zwischen Mensch und Meer. Die Illustrationen bedienen sich eines surrealen Stils und einer Montageform. Weibliche Figuren erscheinen inmitten von Fischen, Korallen und Algen – gemeinsam mit Abfällen, die im Wasser zurückgelassen wurden. Gewürdigt wird die Harmonie zwischen Mensch und Ozean, während die Verschmutzung und Zerstörung der Meere kritisiert werden. Jedes Bild wird auf einem Grafiktablett mit Software für digitale Malerei gezeichnet. Die Serie ist für Print- und Onlinemedien aufbereitet und verfolgt das Ziel, den Meeresschutz zu unterstützen.

The Recognition

About the A' Design Award in Bronze

Human and Sea Digitale Illustrationsserie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Human and Sea Digitale Illustrationsserie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Human and Sea Digitale Illustrationsserie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Human beings are closely connected with the ocean. A series of digital art illustrations describe the harmonious symbiotic relationship between human beings and the ocean, which is dialectical. When human beings destroy the ocean, they also destroy their homes. When human beings care for the ocean, they can live together. Digital art illustration, in the form of surreal art, shows that human beings and the ocean are the community of destiny.
Dimensions & Packaging: The size of the illustration is 127x127 cm; 63.5x63.5cm. It is used for print and online media.
Tags: Human, Ocean, Digital art, Illustration, Destruction, Harmony
Production Technology: Digital illustration is finished by computer drawing technology. Using "Sai" software, combining with digital board for image drawing and post art processing, this is a systematic process of art processing, requiring stylized performance, surreal digital painting is very promising.
Design Challenge: The difficulty and challenge of digital art illustration is to deal with montage's artistic effect and painting form vividly. It is not easy to achieve the ultimate in the pursuit of artistry and profundity.
Research: In the context of human damage to the ocean, marine organisms and marine resources have been greatly damaged and polluted. In the long run, human destruction is possible. Digital art illustration reflects this content. In the form of montage, it praises the harmony between human beings and the ocean from the front, criticizes the behavior of human destroying the ocean from the back, and expresses human reflection.
Inspiration: The originality of digital art illustration comes from the destruction of the ocean by human beings, and the concern and protection of the ocean ecology by human beings, with the purpose of sustainable development of the ocean.
Project Duration: The project started from March 2019 and finished in September 2019. The design is done in Shenyang.
Operation Flow: The content of the illustration is that the female characters have affinity with the marine life, surrounded by fish, coral, seaweed, etc., and the garbage left in the ocean by human beings. The information that they convey to people has three points: 1. The harmony between human beings and the ocean; 2. The destruction and pollution of the ocean by human beings; 3. The consequences that human beings should bear. These contents are transmitted to the public, and the artistic concept is deeply rooted in the people's mind.
Team Members: Design Director:Huo Kai, Illustrator: Liu Xiaorong
Image Credits: Liu Xiaorong and Huo Kai, 2019.