World Industrial Design Conference Visuelles Identitätssystem by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Grafikdesign Competition Category.
BronzeGrafik· 2020
World Industrial Design Conference Visuelles Identitätssystem
by Xin Tong
Client: Sino-German Industrial Design Center
A' Design Award in Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #104451The Design
About World Industrial Design Conference Visuelles Identitätssystem
Die World Industrial Design Conference ist ein visuelles Identitätssystem, das für eine internationale Veranstaltung des Industriedesigns entwickelt wurde. Der Buchstabe „I“ im Logo der Konferenz wird zu einem Lichtkegel erweitert, der als zentrales tragendes Grafikelement der Identität dient. Der Lichtkegel steht für Industrie, Integration, internationalen Austausch und Innovation. Lichtkegel in mehreren Farben streben nach oben und symbolisieren Designer, Designinstitutionen, Fertigungsunternehmen und Hochschulen. Die Identität wird – geleitet von einem Satz gestalterischer Richtlinien – sowohl in flächigen Grafiken als auch in dreidimensionaler Animation umgesetzt.
The Recognition
About the A' Design Award in Bronze
World Industrial Design Conference Visuelles Identitätssystem ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von World Industrial Design Conference Visuelles Identitätssystem wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. World Industrial Design Conference Visuelles Identitätssystem befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
- Tags
- design,power,development,international,limitless,upword,Design Sparks Innovation Engine
- Production Technology
- Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
- Design Challenge
- The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
- Research
- With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
- Inspiration
- The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
- Project Duration
- The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
- Operation Flow
- The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
- Team Members
- Chief desinger：Xin Tong
Designer director：Xin Li
Creative director：Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu - Image Credits
- photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019
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