Pure Saftverpackung by Azadeh Gholizadeh

Pure Saftverpackung by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2020

Pure Saftverpackung

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #104871

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Saftverpackung

Die Basis für das Konzept von Pure Juice ist ein emotionales Element. Das entwickelte Namens- und Designkonzept zielt auf die Gefühle und Emotionen des Kunden ab und dient dazu, die Person direkt neben dem benötigten Regal anzuhalten und sie aus der Vielzahl anderer Marken auswählen zu lassen. Die Verpackung drückt die Wirkung von Fruchtextrakten aus, die farbenfrohen Muster, die direkt auf eine Glasflasche gedruckt sind, die der Form von Früchten ähnelt. Es betont visuell das Image von Naturprodukten.

The Recognition

About the A' Design Award in Silber

Pure Saftverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Pure Saftverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Pure Saftverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging: 55 mm x 55mm x 200 mm
Tags: Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology: Glass
Design Challenge: Printing something on the curved bottle requires quite a high technique and was a challenge.
Research: Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration: This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members: azadeh gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018