The Enchanted Forest Verpackung by Elena Gamalova

The Enchanted Forest Verpackung by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2021

The Enchanted Forest Verpackung

by Elena Gamalova

Client: Pagane studio

A' Design Award in Gold Winner in Verpackung Category

34,093

Verified Award Winner

Verify Award Status for #106702

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Enchanted Forest Verpackung

Etiketten- und Verpackungsdesign für die Blue Lagoon-Brennerei, Neukaledonien, eine kleine Brennerei der Inseln, und ihre Rumflasche, The Enchanted Forest. Es handelt sich um einen einzigartig hergestellten weißen Rum mit sanften Vanillearomen, der aus verschiedenen Zuckerrohrsorten destilliert wird, die von Bauern in Südkaledonien angebaut werden. Ziel war es, ein Etikettendesign zu schaffen, das die Qualität der Marke transportiert und in einem hart umkämpften Markt eine emotionale Bindung zu den Kunden schafft. Im Gesamteindruck der Verpackung geht es um die Verflechtung von Tradition und Moderne.

The Recognition

About the A' Design Award in Gold

The Enchanted Forest Verpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von The Enchanted Forest Verpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. The Enchanted Forest Verpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
Dimensions & Packaging: Height 210 mm x Diameter 12 mm
Tags: spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
Production Technology: Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.
Design Challenge: The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.
Project Duration: The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
Operation Flow: It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
Patents: Copyrights belong to Elena Gamalova, 2020.