$Refracting Reality Buchgestaltung by Ching-Fa Lung$

Refracting Reality Buchgestaltung by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Druckdesign Competition Category.

SilberDruck· 2021

Refracting Reality Buchgestaltung

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award in Silber Winner in Druck Category

36,306

Verified Award Winner

Verify Award Status for #107468

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Refracting Reality Buchgestaltung

Refracting Reality ist ein Buch über Licht und menschliche Wahrnehmung. Das Buch untersucht vier Eigenschaften des Lichts: Brechung, Reflexion, Beugung und Interferenz. Diese Qualitäten werden auf 368 Seiten durch Typografie und Bilder zum Ausdruck gebracht. Gestrichene und ungestrichene Papiere wurden ausgewählt, um unterschiedliche Lichteindrücke zu unterstützen. Im Buchrücken ist ein massives Prisma eingefasst, das von der Leserin oder dem Leser entnommen werden kann. Mit dem Prisma lässt sich das Verhalten des Lichts unmittelbar beobachten und mit den gedruckten Bildern interagieren.

The Recognition

About the A' Design Award in Silber

Refracting Reality Buchgestaltung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Refracting Reality Buchgestaltung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Refracting Reality Buchgestaltung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin