Town Longquan Tower Liquor Verpackung by Jin Tao He

Town Longquan Tower Liquor Verpackung by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Design limitierter Auflagen Competition Category.

BronzeLimitierte Auflage· 2021

Town Longquan Tower Liquor Verpackung

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award in Bronze Winner in Limitierte Auflage Category

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Verified Award Winner
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Colors

The Design

About Town Longquan Tower Liquor Verpackung

Das Design nutzt das Konzept des Turms, um den kreativen, dort einzigartigen flaschenförmigen Wein in einen Turm zu überlagern, in China gibt es "keine drei ohne ein Fest", was bedeutet, dass mehr als drei, zwei Freunde, Wein trinken ist nicht schön. Eine Person, die in Meditation auf einem Flaschendeckel sitzt, bedeutet, dass Wein nicht nur zur Linderung von Sorgen dient, sondern auch zur Selbstbeobachtung durch Weinprobe.

The Recognition

About the A' Design Award in Bronze

Town Longquan Tower Liquor Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Town Longquan Tower Liquor Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Town Longquan Tower Liquor Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO