Neko Goten Katzenbaum by Hitomi Otake is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Tierpflegedesign Competition Category.

SilberTierpflege· 2021

Neko Goten Katzenbaum

by Hitomi Otake

Client: Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.

A' Design Award in Silber Winner in Tierpflege Category

36,673

Verified Award Winner

Verify Award Status for #107842

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Neko Goten Katzenbaum

Neko Goten ist ein Katzenbaum, der wie hochwertiges Mobiliar gestaltet wurde. Die Konstruktion besteht aus Eichen- und Zedernholz aus der japanischen Präfektur Fukui und wird von Möbelhandwerkern in Handarbeit veredelt. Neko Goten misst 2200 mm in der Breite, 600 mm in der Tiefe und 1800 mm in der Höhe. Der Entwurf vereint eine Treppe, ein Kratzbrett, eine transparente Halbkugel, eine Rolle, einen kugelförmigen Unterschlupf, einen Fütterungsbereich mit Stauraum sowie einen Schlafbereich. Der kompakte Spielbereich eignet sich für Mietwohnungen, Katzencafés und Praxen, in denen ein katzengerechter Umbau nicht möglich ist.

The Recognition

About the A' Design Award in Silber

Neko Goten Katzenbaum ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Neko Goten Katzenbaum wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Neko Goten Katzenbaum ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a very luxurious cat tower that your cat can play with safely.
It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
Dimensions & Packaging: Width 2200mm x Depth 600mm x Height 1800mm
Tags: Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
Production Technology: "Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
Design Challenge: It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes.
It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
Research: It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
Inspiration: "Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
Project Duration: The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
Operation Flow: This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it.
In the middle, the cat runs on a roller, and the upper sphere is the cat's home.
The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
Team Members: Designer:Hitomi Otake
CG Perspective:Yasuhiro Tanaka
Image Credits: Photo:FURUSAKI Co., Ltd.