Harlem Advocacy Posterserie by Jiaqi Song

Harlem Advocacy Posterserie by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2021

Harlem Advocacy Posterserie

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award in Bronze Winner in Grafik Category

11,237
Verified Award Winner
Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Posterserie

Harlem Advocacy ist eine Reihe von Werbekampagnen-Postern, die für ein Programm zur Interessenvertretung im Bereich öffentliche Gesundheit in Harlem, New York City, entwickelt wurde. Die Poster verbinden ein Marken-Lock-up mit illustrierten Icons, wobei jedes Icon für eine Leistung steht – etwa medizinische, soziale, bildungsbezogene oder berufliche Unterstützung. Ein Hauptposter zeigt alle Icons gemeinsam. Für die öffentliche Verbreitung wird die Serie in Einzelposter aufgeteilt, die jeweils ein Icon in großem Format präsentieren. Die visuelle Gestaltung ist von der Pop-Art beeinflusst, damit die Angebote von den Anwohnern schnell erkannt werden können.

The Recognition

About the A' Design Award in Bronze

Harlem Advocacy Posterserie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Harlem Advocacy Posterserie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Harlem Advocacy Posterserie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.