Haci Bekir Halva Verpackung by Polin Kuyumciyan

Haci Bekir Halva Verpackung by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Haci Bekir Halva Verpackung

by Polin Kuyumciyan

Client: Haci Bekir

A' Design Award in Eisen Winner in Verpackung Category

11,957

Verified Award Winner

Verify Award Status for #109346

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Haci Bekir Halva Verpackung

Haci Bekir ist eine der ältesten Marken der Welt und hat ein immenses Erbe. Obwohl der Markenname automatisch mit Qualität und Produktzufriedenheit assoziiert wird, ist es für eine so alte Marke schwierig, die neue Generation anzusprechen. Angesichts der steigenden Beliebtheit von Halva im türkischen Lebensmitteltrend wollte die Marke davon profitieren und ihre Halva-Verpackung aktualisieren. Die einfachen, aber auffälligen Muster und Farben der neuen Designs ermöglichen es Haci Bekir, seine Reichweite und Markenbekanntheit zu erweitern. Die Designmuster und Farben sind beide von den drei Halva-Zutaten und -Texturen inspiriert.

The Recognition

About the A' Design Award in Eisen

Haci Bekir Halva Verpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Haci Bekir Halva Verpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Haci Bekir Halva Verpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.