Snow Time Wein by Evan Chen and Ziming Guo

Snow Time Wein by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2021

Snow Time Wein

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #109885

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time Wein

Gu Yue Long Shan ist die größte Unternehmensgruppe für traditionellen Reiswein in China, gegründet im Jahr 1664. Das für Gu Yue Long Shan neu entwickelte Produkt vermittelt die Idee, die Zeit bewusst zu genießen. Die grafische Gestaltung basiert auf den Konzepten Wasser, Schnee, Klebreis und Zeit, welche für die Herstellung von Reiswein wesentlich sind, und bildet die lokale Berg- und Wasserlandschaft zu einem Gesamtbild ab.

The Recognition

About the A' Design Award in Silber

Snow Time Wein ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Snow Time Wein wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Snow Time Wein ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang