Lazarus Effekt Kampagnenillustrationen by Lara Wilkin

Lazarus Effekt Kampagnenillustrationen by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2021

Lazarus Effekt Kampagnenillustrationen

by Lara Wilkin

Client: Lara Wilkin

A' Design Award in Bronze Winner in Grafik Category

11,654

Verified Award Winner

Verify Award Status for #111279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lazarus Effekt Kampagnenillustrationen

Lazarus Effekt ist eine Serie von Kampagnenillustrationen, die für eine crossmediale Aufklärungskampagne zum Lazarus-Effekt entstanden ist. Der Lazarus-Effekt – ein vom Paläontologen David Jablonski geprägter Begriff – bezeichnet die Wiederentdeckung einer Lebensform, die zuvor als verschollen oder ausgestorben galt. Die Illustrationen zeigen Pflanzen und Tiere, die wiedergefunden wurden. Jede Figur ist als schwarz-weiße Vektorgrafik gezeichnet und detailreich gestaltet, sodass Betrachtende bei längerem Hinsehen immer mehr entdecken. Die großformatigen Drucke fungieren als visueller Schlüssel, der Poster, Flyer, Banner und Informationsgrafiken miteinander verbindet.

The Recognition

About the A' Design Award in Bronze

Lazarus Effekt Kampagnenillustrationen ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Lazarus Effekt Kampagnenillustrationen wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Lazarus Effekt Kampagnenillustrationen befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin