Biboi Weinetiketten by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2021

Biboi Weinetiketten

by Giovanni Murgia

Client: Cantine Biboi

A' Design Award in Silber Winner in Verpackung Category

26,802

Verified Award Winner

Verify Award Status for #111397

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Biboi Weinetiketten

Ein innovatives, ungewöhnliches und unbeschwertes Design, um die Identität dieser Weine zu definieren. Ein geometrisches Design, das sich an den Siebzigerjahren orientiert und es mit ikonografischen Elementen bereichert, die die Besonderheiten des sardischen Territoriums darstellen. Das Design dieser Etiketten ist darauf ausgelegt, dank des Papiers des Etiketts und der Prägung einiger Teile davon einen fühlbaren Effekt zu erzielen, wenn die Flasche entfernt wird. Ziel ist es, ein frisches und jugendliches, unbeschwertes und unmittelbares Design zu vermitteln, das sich an ein junges Publikum richtet, das einen Qualitätswein mit faszinierender Anziehungskraft sucht.

The Recognition

About the A' Design Award in Silber

Biboi Weinetiketten ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Biboi Weinetiketten wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Biboi Weinetiketten ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensions & Packaging: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tags: wine, packaging, graphic design, label design, sardinia
Production Technology: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Design Challenge: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Research: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiration: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Project Duration: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Operation Flow: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA