Liu Fangling Verpackung für eingelegten Rettich by Pufine Advertising Ltd. Co.

Liu Fangling Verpackung für eingelegten Rettich by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Liu Fangling Verpackung für eingelegten Rettich

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

A' Design Award in Eisen Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Liu Fangling Verpackung für eingelegten Rettich

Liu Fangling ist eine Geschenkbox-Verpackung für eingelegten Rettich. Die Außenbox ist mit einer Illustration bedruckt, die eine Mutter und ihre Tochter beim Anbau von Rettich in den Bergen zeigt – eine Geschichte, die das Produkt mit den Menschen verbindet, die es herstellen. Die Innenbox ist wie ein Rettich geformt und erinnert an den Moment, in dem ein Rettich aus der Erde gezogen wird. Die äußere Verpackung besteht aus Papier, ist somit recycelbar und baut sich auf natürliche Weise ab. Jede Portion ist in einer leichten Aluminiumfolienschale versiegelt, die hygienisch und einfach zu transportieren ist. Nach dem Gebrauch kann die rettichförmige Box zur Aufbewahrung kleiner Gegenstände dienen.

The Recognition

About the A' Design Award in Eisen

Liu Fangling Verpackung für eingelegten Rettich ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Liu Fangling Verpackung für eingelegten Rettich wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Liu Fangling Verpackung für eingelegten Rettich wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai