Kum-Kum Wasserverpackungen by Backbone Branding

Kum-Kum Wasserverpackungen by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2021

Kum-Kum Wasserverpackungen

by Backbone Branding

Client: Backbone Branding

A' Design Award in Gold Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum Wasserverpackungen

Die Flasche weist auf ihren vier Seiten symmetrische Tröpfchen auf, zwei nach oben und zwei nach unten, die die Form des Wassers in seiner dynamischen Konkretisierung formen. Für Etikett und Logo hat Backbone Branding eine Kombination aus Etikett und gefüllter Flasche geschaffen, die die Transparenz und Plastizität des Wassers in seiner Dynamik zeigt. Die blaue Tönung des Rücketiketts fügt sich harmonisch in die Flasche ein und macht die Flasche dank der Lichtbrechung durch die Flüssigkeit sichtbar, während das weiße Markenlogo auf dem transparenten Etikett durch die Blautönung sichtbar wird rückseitiges Etikett.

The Recognition

About the A' Design Award in Gold

Kum-Kum Wasserverpackungen ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Kum-Kum Wasserverpackungen wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Kum-Kum Wasserverpackungen erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion