Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2021
Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung
Client: Tanaka 1789 X Chartier
A' Design Award in Silber Winner in Verpackung Category
- 24,702
- Verified Award Winner
- Verify Award Status for #112010
The Design
About Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung
Tanaka 1789 X Chartier Sake Blend 001 ist die Verpackung für eine Serie von Sake-Blends. Das Etikett trägt ein Rastermuster in Schwarz auf Schwarz, das von den Wänden der Tanaka-Brauerei inspiriert ist – einem Beispiel der Kura-Architektur aus der Edo-Zeit. Das Raster wird als Lackierung rund um die Flasche gedruckt und zu einer Abfolge von Sechsecken angeordnet, einem Symbol der Aromenwissenschaft. Schwarz und Weiß kommen zum Einsatz, da beide Marken diese Farben führen und schwarze Flaschen dem Premium-Sake vorbehalten sind. Die beiden Namen werden über ein gemeinsames A kreuzförmig miteinander verbunden.
The Recognition
About the A' Design Award in Silber
Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Tanaka 1789 X Chartier Sake Blend 001 Sake-Flaschenverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
