BSTN Raffle Turnschuhschachtel by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Werbedesign Competition Category.
SilberWerbung· 2021
BSTN Raffle Turnschuhschachtel
Client: Brainartist GmbH
A' Design Award in Silber Winner in Werbung Category
Verified Award Winner
Verify Award Status for #112712The Design
About BSTN Raffle Turnschuhschachtel
Die Aufgabe bestand darin, eine Actionfigur für einen Nike-Schuh zu entwerfen und zu produzieren. Da dieser Schuh ein weißes Schlangenleder-Design mit knallgrünen Elementen kombiniert, war klar, dass es sich bei der Actionfigur um einen Schlangenmenschen handeln würde. Designer haben die Figur in kürzester Zeit als Actionfigur im Stil der bekannten Actionhelden entworfen und optimiert. Anschließend entwarfen sie einen kleinen Comic mit Geschichte und produzierten diese Figur im 3D-Druck mit hochwertiger Verpackung.
The Recognition
About the A' Design Award in Silber
BSTN Raffle Turnschuhschachtel ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von BSTN Raffle Turnschuhschachtel wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. BSTN Raffle Turnschuhschachtel ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Team Members
- Ralf Kauffmann
Martin Stüwe
Chris Maier - Image Credits
- Copyright by Brainartist, Nike and BSTN.
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