Spiderweb Key Visual by Mateus Morgan de Aguiar

Spiderweb Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Computergrafikdesign Competition Category.

GoldComputergrafik· 2021

Spiderweb Key Visual

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award in Gold Winner in Computergrafik Category

74,675
Verified Award Winner
Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Key Visual

Die Hauptidee bestand darin, etwas zu schaffen, das die gesamte Aufmerksamkeit auf das Produkt lenkt, dabei möglichst wenige Elemente verwendet und gleichzeitig eine gewisse Verbindung zur Zielgruppe herstellt. Das Webelement bezieht sich auch auf den Halt des Schuhs und seine wilde Natur und verleiht dem Produkt eine Personifizierung. Die Stimmung vermittelt auch Technologie, die auf dem Schuh präsent ist, und eine Prise mystischer Sprache, die mit dem Spinnennetzelement einhergeht, das auch den Halt der Schuhsohle darstellt.

The Recognition

About the A' Design Award in Gold

Spiderweb Key Visual ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Spiderweb Key Visual wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Spiderweb Key Visual erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando