Krafton Markenerlebnisdesign by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2021

Krafton Markenerlebnisdesign

by Plus X

Client: Krafton

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #115949

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Krafton Markenerlebnisdesign

Krafton ist ein Markenerlebnisdesign, das für eine Gruppe von Spieleentwicklungsstudios geschaffen wurde. Das Logo-Designsystem bringt sowohl die Einzigartigkeit jeder Allianzmarke als auch die Einheitlichkeit der Gruppe zum Ausdruck. Inspiriert wurde die Gestaltung vom Wappen einer mittelalterlichen Handwerkszunft, wobei ein schildförmiger Rahmen als Grundform dient. Dieselbe Wappenform wird auf alle Allianzmarken angewendet und durch festgelegte Farben voneinander unterschieden. Logos, Farben, Schriftarten und Key Visuals kommen an sämtlichen Touchpoints wie Visitenkarten, Formularen, Icons und Anzeigen zum Einsatz.

The Recognition

About the A' Design Award in Silber

Krafton Markenerlebnisdesign ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Krafton Markenerlebnisdesign wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Krafton Markenerlebnisdesign ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensions & Packaging: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tags: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Production Technology: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Design Challenge: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Research: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiration: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Project Duration: The project proceeded for 9 months in Seoul, South Korea.
Operation Flow: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patents: Copyrights belong to Plus X Co.
Team Members: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Image Credits: Plus X