Don't Lose Your Biculutural Integrierte Werbekampagne by Yingbo Qiao

Don't Lose Your Biculutural Integrierte Werbekampagne by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Werbedesign Competition Category.

SilberWerbung· 2021

Don't Lose Your Biculutural Integrierte Werbekampagne

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award in Silber Winner in Werbung Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Integrierte Werbekampagne

„Don't Lose Your Bicultural“ ist eine integrierte Werbekampagne, die für den Dienst eines ethnischen Fernsehsenders entwickelt wurde. Die Kampagne umfasst acht Plakate, deren Titel jeweils in einer anderen Sprache verfasst sind: Portugiesisch, Chinesisch, Arabisch, Russisch, Japanisch, Französisch, Italienisch und Hindi. Die Visuals bedienen sich der Pixel-Art und sind rund um das Testbild des Fernsehens aufgebaut, das auf den Moment des Verlusts verweist. Symbole der beteiligten Länder werden zusammengeführt, um ein einheitliches und zugleich vielfältiges Bild zu schaffen. Ziel ist es, Einwanderergemeinschaften dazu zu ermutigen, ihre Sprachen und ihr kulturelles Erbe zu bewahren.

The Recognition

About the A' Design Award in Silber

Don't Lose Your Biculutural Integrierte Werbekampagne ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Don't Lose Your Biculutural Integrierte Werbekampagne wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Don't Lose Your Biculutural Integrierte Werbekampagne ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao