Constellation Feuerzeug-Verpackung by Sunhwa Lee and Wenyuan Chen

Constellation Feuerzeug-Verpackung by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2021

Constellation Feuerzeug-Verpackung

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

A' Design Award in Gold Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #119120

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Constellation Feuerzeug-Verpackung

Constellation ist ein Verpackungsdesign in limitierter Auflage für Sammlerfeuerzeuge. Die Verpackung leuchtet über kleine Punkte auf ihrer Oberfläche, wobei sich die Lichter nacheinander einschalten lassen, um verschiedene Sternzeichen zu bilden. Am Ende des Effekts werden die Lichter langsam heller und wieder dunkler. Der Lichteffekt ist über ein USB-Kabel aufladbar und hält bei voller Ladung zwölf Stunden. Die Feuerzeuge werden mit Magneten an der Innenverpackung gehalten, sodass die Schachtel zugleich als Präsentationsdisplay dienen kann. Auf der Rückseite klappt eine verborgene dreieckige Stütze aus, damit die Verpackung aufrecht stehen kann. Papier ist das hauptsächlich verwendete Material.

The Recognition

About the A' Design Award in Gold

Constellation Feuerzeug-Verpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Constellation Feuerzeug-Verpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Constellation Feuerzeug-Verpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen