Deng Long Ji Weinverpackung by Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Weinverpackung by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

Deng Long Ji Weinverpackung

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award in Bronze Winner in Verpackung Category

19,482

Verified Award Winner

Verify Award Status for #119519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Deng Long Ji Weinverpackung

Deng Long Ji ist ein Verpackungsdesign für Wein, das für eine chinesische Weinmarke entwickelt wurde. Die Flaschenform ist von der traditionellen chinesischen Laterne abgeleitet – einer Form, die mit Wohlstand und festlichen Anlässen assoziiert wird. Der Flaschenverschluss ist mit einem chinesischen Fenstergittermuster verziert. Die Geschenkbox besteht aus dekoriertem, gebranntem Acryl, die Flasche aus dekoriertem, gebranntem Glas. Die Box misst 109,02 mal 109,02 mal 280,5 Millimeter. Das Design präsentiert Wein durch eine zeitgenössische chinesische Ästhetik und möchte die verbreitete Auffassung verändern, Wein sei ein rein westliches Produkt.

The Recognition

About the A' Design Award in Bronze

Deng Long Ji Weinverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Deng Long Ji Weinverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Deng Long Ji Weinverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions & Packaging: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Tags: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Research: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Duration: 2019-08~2020~01 Shenzhen, China
Operation Flow: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang