QingJing Tee-Verpackung by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

QingJing Tee-Verpackung

by Xue Jiang

Client: 869 School of Design

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #119556

View at A' Design Award Press Release Award Badge

Colors

The Design

About QingJing Tee-Verpackung

QingJing ist ein Verpackungsdesign für chinesischen Felsentee. Der Name entstammt einem chinesischen klassischen Text und verweist auf Stille und Meditation. Die Oberflächengrafik ist von der Tuschemalerei inspiriert, und das Motiv lässt sich je nach Betrachtungswinkel entweder als Schmetterling oder als Buddha lesen. Sechs Bildgruppen erzeugen aus unterschiedlichen Perspektiven jeweils andere visuelle Effekte. Der Tee wird in einem Keramikgefäß aufbewahrt, da Keramik nicht mit dem Tee reagiert und dessen Aroma nicht aufnimmt. Der stromlinienförmige Korpus und der passgenaue Deckel ermöglichen ein einfaches Öffnen und Schließen.

The Recognition

About the A' Design Award in Bronze

QingJing Tee-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von QingJing Tee-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. QingJing Tee-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Dimensions & Packaging: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tags: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Production Technology: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Design Challenge: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Research: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspiration: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Project Duration: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Operation Flow: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
Team Members: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li