Burning Tea Getränkeflaschen-Verpackung by Genki Forest

Burning Tea Getränkeflaschen-Verpackung by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2021

Burning Tea Getränkeflaschen-Verpackung

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award in Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #119725

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Burning Tea Getränkeflaschen-Verpackung

Burning Tea ist ein Verpackungsdesign für ein abgefülltes Teegetränk. Die Flasche besteht aus PET, einem leichten, transparenten und stoßfesten Kunststoff. Das Etikett ist überwiegend in Schwarz-Weiß gehalten; ein goldenes Flammensymbol kennzeichnet die Vorderseite, sodass das Produkt auch in gut gefüllten Regalen leicht zu erkennen ist. Der Markenname verwendet Schriftzeichen im Stil der antiken chinesischen Kanzleischrift. Die Flasche misst 66 mm in der Breite und 220 mm in der Höhe. Die Taille ist nach innen gezogen, um den Griff zu erleichtern, und ein Ringfuß sorgt für zusätzliche Standfestigkeit. Die Hintergrundfarben kennzeichnen die jeweilige Geschmacksrichtung.

The Recognition

About the A' Design Award in Eisen

Burning Tea Getränkeflaschen-Verpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Burning Tea Getränkeflaschen-Verpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Burning Tea Getränkeflaschen-Verpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu