2020 Widc Key Visual by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2021

2020 Widc Key Visual

by Xin Tong

Client: Yantai Sino-German Industrial Design Center Ltd.

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About 2020 Widc Key Visual

2020 WIDC ist das Key Visual, das für die World Industrial Design Conference 2020 gestaltet wurde. Der Entwurf vereint drei Formen des Buchstabens „I“, die den Initialen des Konferenzthemas entnommen sind: Idea, Intelligence und Industrial Internet. Als Hauptfarben dienen die drei Primärfarben Rot, Grün und Blau. Zahlreiche kleine I-Formen verschmelzen und strömen wie ein Partikelfluss in die Ferne. Die Komposition erstreckt sich vom zentralen WIDC-Zeichen nach außen und deutet so eine Bewegung in Richtung Zukunft an. Das Key Visual misst 20 Meter in der Breite und 8 Meter in der Höhe.

The Recognition

About the A' Design Award in Bronze

2020 Widc Key Visual ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von 2020 Widc Key Visual wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. 2020 Widc Key Visual befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Dimensions & Packaging: Width 20m × Height 8m
Tags: idea, intelligence,industrial Internet, design, future, development
Production Technology: Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Design Challenge: The challenge is how to show the development and importance of design.
Research: The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Inspiration: 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Project Duration: The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Operation Flow: Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Team Members: Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits: photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020