Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung

by Choulsoon Park

Client: Soongraphic

A' Design Award in Bronze Winner in Verpackung Category

11,317
Verified Award Winner
Verify Award Status for #120168

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung

Das Redesign der Daejeon Bruce Reiskuchen ist eine Verpackungsgestaltung für ein Reiskuchen-Produkt, das von einem Süßwarenunternehmen in der Region Daejeon vertrieben wird. Auf der Verpackung sind Grafiken von neun bedeutenden Wahrzeichen Daejeons abgebildet, sodass Käuferinnen und Käufer gemeinsam mit dem Produkt auch lokale Tourismusinformationen erhalten. Das Sortiment gliedert sich nach Geschmacksrichtungen in drei Serien, wobei jede Serie die natürliche Farbe ihrer Hauptzutat aufgreift, um den Geschmack sichtbar zu machen. Die Produktnamen erscheinen auf Koreanisch und Englisch. Durch die Verwendung von starkem Karton lässt sich die Verpackung sowohl stehend als auch liegend präsentieren und ist zugleich widerstandsfähig gegen Beschädigungen.

The Recognition

About the A' Design Award in Bronze

Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Daejeon Bruce Rice Cake Redesign Reiskuchen-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual