Aurum Blattgold-Verpackung by LLAB Design Ltd

Aurum Blattgold-Verpackung by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Luxusdesign Competition Category.

GoldLuxus· 2021

Aurum Blattgold-Verpackung

by LLAB Design Ltd

Client: Aurum

A' Design Award in Gold Winner in Luxus Category

102,001
Verified Award Winner
Verify Award Status for #120435

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum Blattgold-Verpackung

Aurum ist eine Geschenkbox für essbares Blattgold. Die Verpackung inszeniert einen Rohstoff als hochwertiges Einzelhandelsprodukt. Die Struktur der Box orientiert sich an Schmuckverpackungen. Eine eloxierte goldene Metallplatte mit eingraviertem Markennamen verschließt die Box und dient zugleich als Magnetverschluss. Strukturpapier, Goldfolienprägung und partieller UV-Lack bilden die äußere Oberfläche. Ein Band in der obersten Lage hält eine eigens gefertigte Pinzette, mit der sich das sehr leichte Blattgold mühelos aufnehmen lässt. Ein transluzentes Blatt schützt das darunterliegende Blattgold. Die Box misst 88 mal 90 mal 65 Millimeter.

The Recognition

About the A' Design Award in Gold

Aurum Blattgold-Verpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Aurum Blattgold-Verpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Aurum Blattgold-Verpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau