Artificial Intelligence In Design Event-Marketingmaterial by Min Huei Lu

Artificial Intelligence In Design Event-Marketingmaterial by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2021

Artificial Intelligence In Design Event-Marketingmaterial

by Min Huei Lu

Client: Academy of Art University

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Artificial Intelligence In Design Event-Marketingmaterial

Das Grafikdesign zeigt visuell, wie künstliche Intelligenz in naher Zukunft zum Verbündeten von Designern werden kann. Es bietet Einblicke, wie KI dabei helfen kann, das Erlebnis für den Verbraucher zu personalisieren, und wie Kreativität im Fadenkreuz von Kunst, Wissenschaft, Technik und Design steht. Die Artificial Intelligence In Graphic Design Conference ist eine dreitägige Veranstaltung, die im November in San Francisco, Kalifornien, stattfindet. Jeden Tag gibt es einen Design-Workshop, Vorträge von verschiedenen Referenten.

The Recognition

About the A' Design Award in Silber

Artificial Intelligence In Design Event-Marketingmaterial ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Artificial Intelligence In Design Event-Marketingmaterial wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Artificial Intelligence In Design Event-Marketingmaterial ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu