Solemici Packaging Verpackung für Fleischerzeugnisse by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2021
Solemici Packaging Verpackung für Fleischerzeugnisse
Client: Dmitry Kultygin
A' Design Award in Silber Winner in Verpackung Category
- 24,278
- Verified Award Winner
- Verify Award Status for #120913
The Design
About Solemici Packaging Verpackung für Fleischerzeugnisse
Solemici ist ein Verpackungsdesign für italienische Fleischspezialitäten wie Salami und Prosciutto. Das Design vergleicht den Geschmack des Produkts mit Meisterwerken der Renaissancekunst. Die Hauptverpackung ist eine Kunststoffschale, die mit einer Marmortextur bedruckt ist. Der Kopfkarton aus Papier wird im Offsetdruck mit Goldfolienprägung hergestellt, was den Premiumcharakter des Produkts unterstreicht. Die Schale ist 225 mm hoch und 123 mm breit. Leuchtende Farben und kontrastreiche Details lassen das Produkt im Verkaufsregal hervortreten. Das Design spiegelt zudem den Respekt gegenüber traditionellen Herstellungsverfahren wider.
The Recognition
About the A' Design Award in Silber
Solemici Packaging Verpackung für Fleischerzeugnisse ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Solemici Packaging Verpackung für Fleischerzeugnisse wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Solemici Packaging Verpackung für Fleischerzeugnisse ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
